Charline Bercasio

Experience

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  Menchie's Frozen Yogurt

  Sept 2020 - Jun 2021

  Shift Team Lead, Marketing Assistant

  - Worked as a cashier and provided customers with quality customer service.- During Covid, I prepared yogurt orders for our customers and sanitized the store frequently.- Created and designed frozen yogurt cakes and followed a store cleaning schedule- Diligently prepackaged toppings into 2 oz cups and worked together with shift leads to keep the store running smoothly.- Created storewide posters and designed marketing visuals for upcoming product launches using a variety of graphic design techniques and software systems such as Canva, Adobe, Photoshop, etc. Show less

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  Diablo Gymnastics

  Sept 2021 - Jan 2023

  Child Educator, Gymnastics Instructor

  - Coach ages 2-18 in the sport of gymnastics.- Created active themes for children to incorporate in gymnastics lessons to form a unique and developmental learning environment for young children.- Built and strengthened positive relationships with students, parents and teaching staff.- Applied proactive behavior management techniques to facilitate group discipline.

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  RNL ScaleFunder

  Dec 2021 - Jan 2023

  Engagement Ambassador
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  Paula Swift Consulting

  Jan 2022 - Mar 2023

  Social Media Coordinator

  - Designed and executed user research, usability testing, and wire-framing processes to enhance product usability, resulting in a 20% increase in user satisfaction and a 15% reduction in customer support inquiries.- Created a product roadmap to enhance overall user experience by aligning with key stakeholders developing a business model, and go-to-market strategy to identify and decrease customer pain points.- Redesigned website to reflect improved customer experience suggested by design testing and user data analytics.- Collaborated and led company social media marketing to design paid media campaigns resulting in a 20% increase in sales. Show less

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  UX @ Berkeley

  Sept 2022 - Apr 2024

  User Experience Researcher & Designer

  - Conducted a variety of mixed-methods usability experiments and design testing among UC Berkeley students.- Thoughtfully executed user interviews and surveys to improve accessibility and usability designs for popular tech products such as BeReal, the Instagram App, and Southwest Airlines.- Analyzing customer behaviors to identify opportunities to solve problems and create seamless experiences for users.- Reported data results to a team of engineers and designers through quantitative graphs created on RStudio Programming.- Attended workshops and design challenges to further improve my skills as a user experience researcher and designer. Show less

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  University of California, Berkeley

  Sept 2022 - Apr 2024

  Computational Cognitive Neuroscience Research Lab Assistant

  - Coordinated and supervised behavioral research data collection while developing rapport with participants for an efficient and comfortable experience completing tasks in experimental labs by demonstrating compassion and scientific expertise.- Participated in extra training and workshop courses to refine and improve upon industry knowledge and research methods.- Presented preliminary experimental findings in the form of programmed graphs, user research and design flows, organized charts and poster presentations to a research team consisting of 30 professors, researchers and undergraduate students.- Used scientific methods to conduct analysis on demographic participant data using Qualtrics and R. Show less

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  Firstly

  Nov 2022 - May 2024

  UX Design Intern

  - Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.- Worked successfully with cross-functional product development teams and company CEO to prioritize project goals, resolve conflict related to product and services, and develop solutions to enhance usability. - Coordinated production across stages from concept and design development through final testing and optimization.- Presented solutions to complex design problems in presentations, click-through prototypes and design specifications.- Added enhancements and new features to older websites, implementing user-friendly designs. Show less

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  Victoria’s Secret & Co.

  May 2023 - now

  - Enhanced overall user experience by aligning with key stakeholders, conducting user interviews, developing a business model, and go-to-market strategy to identify and decrease customer pain points. - Redesigned navigation menus to reflect improved customer experience suggested by design testing conducted through evaluative UserZoom interview sessions on 10+ participants and data analysis touch-base meetings.- Improved and revamped website flows, reducing the frequency of misdirected customer service queries by 25% and increasing traffic to previously neglected collection pages.- Aligned requirements and implemented stories from concept to production-ready features by collaborating closely with Front & Backend Developers to execute mobile web and desktop deliverables seamlessly.UX @ Berkeley. Show less

  • UX Designer

    Sept 2024 - now

  • UX Design Intern

    May 2023 - Sept 2024