Myrna Kuret, MBA

Experience

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  Avon

  Oct 2005 - Oct 2012

  • Managed marketing strategic and promotional plans for Home business, representing 20% of total company revenue.• Conducted ongoing market research, customer needs analysis, and competitive assessments to identify market opportunities/white spaces.• Developed business cases, including market potential, financial analysis, and risk assessments, to support new product initiatives.• Launched new Kids business, resulting in 7% increase in overall sales revenue within first year.• Assured flawless brochure execution through sample tracking, photography coordination, and layout approvals for all sales vehicles.• Monitored product performance metrics, consumer feedback, and market trends to identify opportunities for product enhancements and improvements. Show less • Managed timely and flawless campaign planning in marketing systems through correct offer creation, modifications, pricing, product additions/eliminations, commissions, page weights, and price claims.• Analyzed campaign data, tracked performance metrics, and reconciled lost sales.• Provided regular reports and presentations to stakeholders, showcasing campaign performance and key learnings for Beauty, Fashion and Home businesses.• Supported data cleanup and data migration projects, ensuring smooth transition and accuracy of transferred data. Show less

  • Brand Manager

    Aug 2006 - Oct 2012

  • Campaign Planner

    Oct 2005 - Aug 2006
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  New Avon Company

  Oct 2012 - May 2020

  Commercial Marketing Manager

  • Directed the marketing strategic plans for Fashion, Home & Kids businesses, representing 60% of total company revenue, managing over 4,000 sku's, two direct reports.• Created and managed annual profit plans, allocating resources effectively to maximize ROI.• Implemented cost-saving initiatives through improved vendor negotiations and product development process simplification, resulting in 13% increase in profit margins within first year.• Consistently achieved and surpassed customer order size key indicator with average growth of 5% for Puerto Rico and Caribbean Region.• Led end-to-end product development process: ideations, specifications, costing, pricing, and sampling.• Supported development and execution of integrated marketing campaigns, including digital marketing, social media, advertising, and event planning.• Visited product shows and vendors quarterly, both in United States and China, to stay up to date with industry trends and competitive landscape while identifying emerging opportunities and innovative product concepts. Show less

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  The Avon Company

  May 2020 - Aug 2023

  Marketing Operations Manager

  • Supervised all functions under Data Reporting, Planning & Estimating, Product Line Control, and Data Activation roles for Beauty, Fashion and Home businesses, eight direct reports. • Managed campaign process calendar for timely and effective launch of all sales vehicles within 26 campaigns per year, reducing planning errors by -20%.• Analyzed historical sales data, market trends, and frequency & depth of discounts, improving forecast accuracy by +5% and reducing instances of stock-outs by -12%.• Monitored and reported on key brand performance metrics, tracking success of marketing initiatives and making data-driven recommendations for optimization.• Collaborated with cross-functional teams, including Sales, Finance, and Supply Chain aligning inventory plans with sales forecasts, promotional activities, and production schedules, reducing excess inventory by -26%. • Managed Product Line Control and SOL (size of line) plans for active and discontinued inventory of 14 categories. Supervised Outlet Brochures and Recovery Flyers assuring strategic discounting and impactful merchandising execution. Show less