Likkitesh Rossiah

Experience

• 

  FreightBro

  Jun 2018 - May 2021

  • A SDR/Account Executive role where primary responsibilities included email marketing, lead generation, client acquisition, and key account management• Employed consultative selling and pitched to C-suite executives and business heads in Europe, Asia and North America, addressing needs and emphasising product value, utilising presentations and product demonstrations when required.• Tasked at sourcing 40 leads/day meeting ideal buyer persona criteria, through LinkedIn and professional networks.• Employed a omnichannel lead generation strategy incorporating referrals, LinkedIn outreach, email marketing, trade conferences and events, simultaneously leveraging tools like Hunter.io and Snov.io • Qualified leads through email campaigns, warm calls and in some instances a 15min connect over Zoom to establish first level contact. • Implemented a comprehensive automated drip marketing campaign using Mailchimp, Zapier and Zoho Campaigns, outcomes: 35% decrease in manual marketing tasks.• Negotiated contracts, proposing a pricing structure (employing two models - subscription and transaction based) understanding client needs.• identified opportunities to cross sell and upsell on additional value-added services. • Collaborated with product team to convey feedback from leads and clients, brainstorming product roadmap to ensure product market fit• Onboarded clients and spearheaded implementation phase of solution, acting as a medium between client and internal teams. • Conducted end user training for and prepared SOP documents as a ready reckoner for users and handed account over customer support.• Delivered high level of customer support, resulting in 23% conversion and 33% retention of existing clients.• Generated $16900 of annual recurring revenue at an average deal size of $2200, selling to small and medium scale businesses at peak of COVID-19 pandemic.Tech Stack : CRM, Slack, Zoom, Zapier, Mailchimp, Zoho Campaigns, Snov.io, Hunter.io, LinkedIn, PowerPoint Show less • Responsible for evaluating and redesigning processes across all functions for improved operational efficiency and eliminating redundancy.• Collaborated with the Head of Operations in evaluating current processes and determining scope for improvement.• Conducted a standalone analysis of business processes • Designed and streamlined workflows and business processes based on discussions from Head of Operations and other internal stakeholders.• Keen analysis of current processes revealed high level of manual data input dependency, leading to human error related inefficiencies.• Implemented an end-to-end automated ticketing system for customer support team, eliminating duplicate efforts and reducing turnaround time by 45%.• Setup an automated drip email marketing campaign with suitable Call-to-actions, integrating CRM and Marketing tools for seamless transfer of lead information.• Implemented a project establishing a two-way integration between accounting tool and product, automating sales order, purchase order and invoice creation, resulting in a 15% increase in operational efficiency. • Displayed technical proficiency in gaining in-depth knowledge of product and capabilities.• Assumed roles of Customer Support and Product Support, collecting client requirements product feedback from SDRs, and identifying workarounds for client process requirements.Tech Stack : Zoho CRM, Zoho Desk, Zoho Books, Zapier, Intercom Show less • An entry level sales assistant role tasked at assisting SDRs and Account Executives, reported directly to Head of Sales.• Duties entailed making 40 cold calls/day, generating warm leads and setting appointments for `SDRs and AEs.• Assisted on client visits (30 visits/month) and prepared presentations for sales visits.• Managed sales pipeline utilizing Excel and CRM, generating team performance reports for the team.• Coordinated with Head of sales in developing pricing and growth strategies, gaining business development and commercial acumen.Tech Stack : Excel, CRM Show less

  • Sales Development Representative

    Jun 2019 - May 2021

  • Process Designer

    Nov 2018 - Jun 2019

  • Inside Sales Specialist

    Jun 2018 - Nov 2018
• 

  SDBI Pvt. Ltd.

  May 2021 - Aug 2022

  Head of Business Development/Owner

  • An entrepreneurial venture that specialises in manufacturing clay bricks. • Lead overall business activities, in particular sales and operations, in a business development capacity.• Keen analysis of market revealed a gap in product demand, presenting an opportunity to gain a first mover advantage.• Implemented a project to manufacture special bricks to address market gap, adding to product portfolio thereby developing a new revenue stream.• Further observations identified an absence of basic processes and a lack of data, as key challenges inhibiting the success in a completely unorganised industry.• Redesigned and streamlined processes to potentially improve overall manufacturing and business operations effectively.• Devised sales processes to effectively market product, crafting a USP reliant on inherent product qualities. • A highly capital intensive business, contributions led to a 2X increase in daily production (2 products) and a 100% increase in net profit margins, owing to reduced labour costs and improved product quality. • Directly managed a team of five managers and indirectly supervised a team of 15 resources, honing human resource management skills.Tech Stack : Excel (to track business performance and sales metrics) Show less

• 

  ARO Global Solutions

  Apr 2024 - now

  Head - Business Solutions