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Nikolai Keidel

Nikolai Keidel

Public Relations & Communications

Followers of Nikolai Keidel8000 followers
location of Nikolai KeidelGreater Munich Metropolitan Area

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  • Timeline

  • About me

    Communications & Collaborations / Hermès

  • Education

    • Heidelberg College

      -
      Abitur / A-Level

      State-approved private Grammar School (Gymnasium)Focused on (majors): German, English, Math, Arts, and Biology

    • Universität Mannheim

      -
      Bachelor of Culture and Economics (BaKuWi MKW) Media & Communication Science and Business Administration

      – Media & Communication Science and Studies – Quantitative and Qualitative Methodological Research and Development– Business Administration– Business English (Business Translation & Communication)– Intercultural Studies Bachelor Thesis: ‘Influencer Marketing: Wear, share, like. A qualitative Study on the Relevance of the Influencer Marketing in the Premium and Luxury Fashion Segment’Final oral examination in cooperation with the Leibniz-Institut für Deutsche… Mehr anzeigen – Media & Communication Science and Studies – Quantitative and Qualitative Methodological Research and Development– Business Administration– Business English (Business Translation & Communication)– Intercultural Studies Bachelor Thesis: ‘Influencer Marketing: Wear, share, like. A qualitative Study on the Relevance of the Influencer Marketing in the Premium and Luxury Fashion Segment’Final oral examination in cooperation with the Leibniz-Institut für Deutsche Sprache (IDS). Weniger anzeigen

  • Experience

    • Dorothee Schumacher

      Jun 2014 - Jan 2016
      Public Relations & Communications

      Assistant PR & Communications national and internationalFashion Weeks, Press Days, Influencer & Celebrity Relations, Social Media (Facebook, Instagram, Twitter), Collaborations, Celebrity Dressing, Special Projects, Branding, Press Requestsdorothee-schumacher.com/

    • PHYNE LABS

      Apr 2018 - Jan 2019
      PR & Communications Manager

      Heading the Public Relations and Communication Strategies, Cooperations, Special Events, as well as Press, Influencer & Celebrity Relations.phyne.com/

    • AVANTGARDE Group

      Jan 2019 - Jul 2021

      – PR & Cross-Media Communications Consulting – Social Media Management and Consulting– Collaborations & Business Development – Industries: Luxury Goods, Jewellery & Watches, Fashion, Healthcare, Sustainabilityavantgarde.net/ – Experience and Brand Collaborations– Business Development – PR & Cross-Media Communications Consulting – Social Media Management and ConsultingThe Collaborations Unit is a new strategic division within the Avantgarde Group that specialises in developing new business models in the Experience Economy. We create disruptive and scalable business ideas and form strategic partnerships to open up new revenue streams for all parties involved.avantgarde.net/teachtok.de/ – Corporate Communication Strategy and Content Management– Social Media Channel Management (LinkedIn and Instagram) for Corporate and Executive Board Accounts– Network maintenances and implementation of Avantgarde stories in relevant print and online media – Employer Branding Strategy (internal and external)avantgarde.net/

      • XComm – Communications & Collaborations Manager

        Aug 2020 - Jul 2021

      • Jr. Consultant Collaborations & Communications

        Jan 2020 - Aug 2020

      • Corporate Communications

        Jan 2019 - Aug 2020

    • Schoeller & von Rehlingen Public Relations GmbH

      Jan 2019 - Nov 2019
      Junior PR & Event Consultant

      Responsible for PR and Communications, as well as Celebrity/Influencer Relations, and Events for, among others, Salvatore Ferragamo and Messika.– Ready To Wear and Accessories – Museo Salvatore Ferragamo / Art– Fine and Haute Joailleriesvr-pr.de/ferragamo.com/messika.com/Managing the Social Media Accounts (Instagram and Facebook) for SvR PR.

    • The Latest Store

      Jan 2021 - Jul 2021
      Communications & Collaborations Manager

      Responsible for and heading:– PR/ Communications & Media Strategies– Brand Partnerships & Collaborations– Network Maintenance & Branding– Corporate Social Media Management– Community ManagementThe Latest is a retail stage for cutting edge start-ups and enterprises, and a place of discovery for consumers.Shopping experience, data collection, and marketing activities are three key components that make The Latest a stand-out retail service.Discover a curated selection of brands offering the most innovative products from a wide range of industries: technology, design, lifestyle, health, and many more.Kurfürstendamm 38 / 10709 Berlinthe-latest.de/ Weniger anzeigen

    • SGC

      Jul 2021 - Feb 2024

      Management and professional and disciplinary responsibility for the (FM)CG / Food & Beverage Unit_ Headcount of 5 pers. (junior to senior level)_ > 15 client accounts ranging from global companies to start-ups (e.g. Barilla, Carlsberg, Weber Stephen, 1664 Blanc, Planted, Rotkäppchen Mumm/ Club of Wine, MasterPRO, DoN Group)_ Strategic 360°-communication/ media consulting and cross-media implementation_ Brand collaborations and partnerships Consulting function for strategic and cross-media communication, as well as key accounts responsibility and the management of client teams – with a focus on (inter-)national group companies and mid-size businesses in the FMCG, food & beverage, pharmaceutical/ healthcare, and lifestyle sectors.Responsibility for the department of Business Development.sgc-agency.com/ Key account management and holistic, strategic consulting of (inter-)national group companies, mid-size businesses, and start-ups – primarily with a focus on the FMCG, food & beverage, pharmaceutical/ healthcare, and lifestyle sectors.Responsibility for the department of Business Development.sgc-agency.com/(formerly STILGEFLÜSTER)

      • Unit Lead FMCG / Food & Beverage

        Feb 2023 - Feb 2024

      • Senior Public Relations Consultant / Senior Account Executive & Head of Business Development

        Jan 2023 - Feb 2024

      • Senior PR Consultant & Head of Business Development

        Jan 2022 - Jan 2023

      • PR Consultant

        Jul 2021 - Jan 2022

    • Hermès

      Feb 2024 - now
      Communications Manager

  • Licenses & Certifications

    • Ibo Prozessmanager

      Ibo Akademie GmbH
      Dec 2022