
Santhosh Kumar
Team Leader

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Skills
Team managementManagementBusiness developmentTalent managementSalesCustomer relationship managementStrategyAbout me
Area Sales Manager in Cavinkare Pvt Bangalore. Experienced Sales Trainer with a demonstrated history of working in the food & beverages industry. Skilled in Sales, Customer Relationship Management (CRM), Management, Talent Management, and Business Development. Strong sales professional with a Master of Business Administration (MBA) focused in Sales, Distribution, and Marketing Operations, General from Bharatiya Vidya Bhavan.
Education

Adichunchanagiri institute
2003 - 2006ATNCC Business/Commerce, General 1st Class
Bharatiya Vidya Bhavan's
2006 - 2008Master of Business Administration (MBA) Marketing and Finance AMarketing and Sales
Experience

Unilever
Aug 2008 - Sept 2010Team LeaderRural FMCG Sales

GSK Consumer Healthcare India
Sept 2010 - Apr 2017Area Sales ExecutiveFMCG SALES AND DISTRIBUTION

Hindustan Coca-Cola Beverages
May 2017 - Mar 2018SALES CAPABILITY TRAINERHighlights: Hired and trained highly capable 8 New Upcountry Sales Representative across the territory within a span of 3 Months; appointed 2 New Super Distributor made them to run business successfully as per company expectation Successfully enhanced the process by Weekly Phasing made all SDs to fallow 100% PDP adherenceReceived Spirit Award for Jan 2017 Biscuits Sales (100 Tons Avg Was 50 Tons )Recognized as: o Winner of GM Excellence Award in Sep 2015o Winner of Vijetha Contest held in June July & Aug 2015o Winner of South India level Extension Contest in Aug 2015o Winner of Explode Contest for the month of March and April 2015Conferred with: o Drona Award Winner in Sep 2014o Merit Award in 2013 & 2014 Annual Sales and Marketing Conferenceo Spirit Award for Highest Value turnover in Sep 2014Enrolled 720 Barber shops for Iodex Recharge Point in 3 Months, Sold Iodex and demonstrated Iodex Massage concept in Barber shopsElevated Territory Growth by 122% in 2013, 85% in 2014 and 30% in 2015Launched 7 New Products in the year 2011 & 2012; achieved more than120% in all New product launchesRewarded for the successful launch of Crocin Advance and Sensodyne Rapid Relief. Activated and enrolled 200 Pharma Sub Distributor across south Karnataka for Otrivin, Otrinoz, T Minic and Crocin for District and Taluk level market. Bagged Boost Dhamaka Winner Award from Virendra Shewag in Nov 2011, Sachin Tendulkar in June2012 and Mahendra Singh Dhoni in 2012 Nov consistentlyGot Spirit Award for driving all time highest sales of Sensodyne across the territory in May 2012 & Nov 2012 for Selling each 1 lack sensodyne in 2 outlets; rewarded by VP GSK South for highest sales in Area in Sensodyne May 2011Winner of Sachet Galata held in May 2012. Show less

CavinKare
Apr 2018 - Oct 2020Area Sales ManagerRole:Led a team of 7 Sales Officers and 37 ISR and RSSM Team, 50 Direct and 250 Sub Distributors; managed business of Food and Snacks Division- KarnatakaFormulated district-wise (rural and urban) market coverage basis population, profile, number of outlets, business potentialsFacilitated implementation of coverage plan by all team members through communication, monitoring and feedbackMonitored competitive activities in the market and develop appropriate plans in consultation with ZSM to counter the competitorsTracked brand wise/ SKU wise sales within accuracy norms on a rolling basis for three months to ensure optimum stocks at the CFAsFinalized the distribution targets for various brands and communicated these to the Sales TeamImparted training to Sales Officers and RSSM/ISRs on driving distribution growth as per the plan, identified obstacles and developed innovative solutions to overcome themManaged wholesale business as well as maintained a strict control on wholesale ratesWorked towards proper coverage of various wholesalers and sub-dealers by ISR/RSSMs as per the coverage planNegotiate with distributors for services and investment in stock levels and market creditsDesigned systems to ensure timely settlements of distributor claims as well as timely delivery of stocks to ensure proper service to the distributor’s requirementVerified & tracked stock, sales, and market credit of distributors/ super stockiest and took corrective actions as requiredRendered timely service to the respective distributors for meeting business potential in the marketMaintained timely submission & settlement of all distributor claims/ trade schemes/ damage stocks/ shortages/ final settlement Validated claims as per company’s policy Collaborated with the subordinated and tracked their performance against set standards; identified areas of strength and improvement, developed & implemented training plans in consultation with Sales Training Manager. Show less

Del Monte Foods Private Limited
Sept 2021 - nowArea Sales ManagerManpower Management, Sales and Distribution in Moder Trade - MT and General Trade GT Business. Go to Market, Infra management, Training and Developing Sales team, coordinating with all Sales supporting function for smooth delivery of Sales numbers.
Licenses & Certifications
- View certificate

Sales: Handling Objections
LinkedInSept 2020 - View certificate

Sales Coaching
LinkedInOct 2020 - View certificate

Soft Skills for Sales Professionals
LinkedInOct 2020 - View certificate

Sales: Data-Driven Sales Management
LinkedInOct 2020 - View certificate

Productivity Principles to Make Time for What’s Important
LinkedInOct 2020 - View certificate

Sales Management Foundations
LinkedInOct 2020 - View certificate

Extreme Productivity (Blinkist Summary)
LinkedInOct 2020 - View certificate

Sales Negotiation
LinkedInSept 2020
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