David Santiago

Experience

• 

  Gato Preto Filmes

  Aug 2004 - Sept 2007

  Founder

  Cinema production company specialised in dance.

• 

  Brasil Telecom

  Oct 2007 - Mar 2009

  Leveraged third-party, internal, and behavioural data to propose data-driven recommendations for B2B and B2C marketing and sales teams.

  • Marketing Planning and Intelligence Senior Analyst

    Oct 2008 - Mar 2009

  • Marketing Planning and Intelligence Analyst

    Oct 2007 - Sept 2008
• 

  Oi S.A

  Apr 2009 - May 2016

  Responsible for overseeing the development and the implementation of strategies to drive customer acquisition with an aggressive target of 2m new customers per month. Led a team of 10 product marketing managers, delivered 100 annual marketing projects, and managed P&L over 40m customers and £1.7B annual revenue. Responsible for developing and implementing strategies for revenue growth with an aggressive target of £145m monthly revenue. Mentored a team of 7 product marketing managers. Responsible for special projects to accelerate revenue growth (15m customers, £1.9B annual revenue). Led marketing projects within Landline and Broadband, involving over 25 cross-functional teams to drive revenue growth.

  • Head of Customer Acquisition

    May 2013 - May 2016

  • Product Lead

    May 2012 - Apr 2013

  • Senior Product Manager

    Apr 2011 - Apr 2012

  • Product Manager

    Apr 2009 - Mar 2011
• 

  City, University of London

  Sept 2017 - Dec 2018

  MSc Candidate

  Subjects: Visual Analytics, Big Data, Machine Learning, Neural Computing, Software Agents, Digital Signal Processing

• 

  SoftLX

  May 2019 - Feb 2020

  Business Strategy Consultant

  Responsible for business and product strategy recommendations.

• 

  Google

  Mar 2020 - now

  Driving strategic alignment, optimizing operations, and empowering EMEA Communications with data-driven insights to achieve impactful results. Responsible for modelling country budget and head-count allocations for Marketing, Policy, PR and Strategic Partnerships in EMEA and LatAm. Built dashboards and reports to track execution, helping teams to spend better and compliantly. Developed and implemented measurement frameworks for Policy and PR and built the data infrastructure and dashboards from scratch, so they can inform their work, spot opportunities and risks.

  • Strategy & Operations Manager

    Apr 2022 - now

  • Financial Analyst (via Adecco UK)

    Mar 2020 - Mar 2022