Experience

• 

  Hudson river group

  Jun 2016 - Aug 2017

  I worked on marketing mix modeling projects for various Fortune 500 companies. I developed and ran multivariate regression models using SPSS, SQL, and Excel in order to analyze key marketing and econometric drivers of KPIs. I assisted with data processing, presentation building, and economic modeling for quarterly projects.

  • Senior Analyst

    Jun 2017 - Aug 2017

  • Analyst

    Jun 2016 - Jun 2017
• 

  Marketing evolution

  Sept 2017 - Apr 2021

  I led team facilitating unified media attribution measurement, in-campaign optimization, budget pre-planning, and creative optimizations for behavioral and attitudinal KPI’s. I analyzed marketing performance data to provide actionable insights to C-Suite executives at multiple Fortune 500 companies across a variety of industries. I acted as subject matter expert with the ability to translate complex measurement solutions to end users with varying degrees of technical knowledge. I led cross-functional teams across several departments to manage end-to-end projects and drive actionable deliveries on tight deadlines. I also provided insights and recommendations from unified attribution models across channels by extrapolating key data points. I developed market research surveys and facilitated sample management and bids. I optimized omni-channel marketing for budget planning and in-campaign changes and provided detailed media performance reports.

  • Director, Customer Success

    Jan 2019 - Apr 2021

  • Manager, Customer Success

    Apr 2018 - Jan 2019

  • Senior Business Analyst

    Sept 2017 - Apr 2018
• 

  Salesforce

  Apr 2021 - Jul 2023

  I managed a $4.6MM book of business as the primary customer point of contact and trusted advisor, responsible for overall customer satisfaction with the Salesforce Marketing Intelligence tool, Datorama. I helped customers gain a unified view of marketing performance, automate marketing data processing, and maximize marketing spend and ROI by managing the customer journey from initial purchase of Datorama through implementation, adoption, and growth. I acted as marketing technology and measurement subject matter expert with the ability of connecting mar-tech solutions to customer business goals. Show less

  • Principal Success Manager, Marketing Cloud

    Apr 2023 - Jul 2023

  • Principal Success Manager, Datorama

    Apr 2021 - Apr 2023
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  Transunion

  Jul 2023 - now

  Sr manager, consulting services