Experience

• 

  Cablevision

  Sept 1999 - Sept 2004

  Manage daily site content, page creation and publishing for Optonline.net and Women's Sports 1(WS1)

  • Producer, eMedia

    Jan 2000 - Sept 2004

  • Associate Producer

    Sept 1999 - Jan 2004
• 

  The madison square garden company

  Jan 2004 - Jun 2017

  Daily management of all interactive ad sales operations and activations including pricing, planning, partnership development, revenue forecasting, conceptualizing and executing all marketing promotions for 50+ campaigns, totaling $7M in digital revenue yearly. Emphasis on sports and entertainment online activations and account management across 15+ websites, mobile and streaming app. Extensive experience using ad serving technology & video/content management systems (DFP, GAM, WordPress, Drupal, thePlatform) Proficient in digital sales strategy, integrated sponsorships, traditional online sales and campaign management Created digital content packages and one-sheets, including pricing for Sales team  Deep experience using Web analytics platforms (Omniture, GA, ComScore) Strong client service, organizational and communication skills Strong understanding of HTML, JavaScript and rich media/Flash functionalitiesAlso: Creation of insertion orders based off finalized Sales Quote Management of Ad Operations staff Oversee the set up and tracking of multiple online campaigns, including tag creation, initial campaign setup, creative testing/implementation, optimization and reporting Client side facingo Manage client needs throughout campaign flight including providing monthly campaign pacing reports, screenshots, mid and end of campaign recap presentations Provide inventory availability reports to internal sales team Vendor contract management and renewal negotiations Show less Handle all sales operations and business development related to Interactive business. Emphasis on sports and entertainment related integration of online media sales across 10+ Web sites. All avenues of interactive ad sales operations including pricing, planning, partnership development and revenue forecasting.Responsibilities Include:Tracking of multiple online campaigns, including initial campaign setup, creative testing and implementation, zoning/targeting, tag creation, optimization and reporting. Provide continued quality assurance by reviewing the status of campaigns daily in order to optimize their performance.Manage ad agency relationships to receive creative/tags and resolve ad serving discrepancies that may occur between 3rd party ad servers.Responsible for tracking weeklyWeb site traffic analytics for Interactive GM. Assist and reconcile client billing reports with corporate Finance department vendors, agencies and clients.Third party contract management and negotiating renewals.Yearly budget, inventory and revenue forecasting.Key Projects:Complete involvement in site redesign and reorganization of tagging architecture/zoning.Involved in all new business development and functionality across network of 10+ sites.Point person on all ad operations and sales strategy with regard to day to day operations. Show less Handled all daily updating and development of the following sites:TheGarden.com, RadioCity.com, BeaconTheatre.com, WaMuatMSG.com, TheChicagoTheatre.com.Managed all online and email marketing for the above sites. Responsible for all email-marketing campaigns and communications from the NY Knicks, NY Rangers, NY Liberty and Entertainment. Worked closely with the marketing departments from each team in order to support marketing initiatives and execute email and mobile marketing communications; building email templates in HTML, proofreading copy, deploying emails, and recommending best practices. Assisted audience insights departments to enable analytics reporting to track email performance. Show less

  • Director Digital Partnership Activation & Operations

    Dec 2014 - Jun 2017

  • Interactive Marketing & Ad Sales Operations

    Sept 2004 - Dec 2014

  • Producer, MSG Interactive & Email Marketing

    Jan 2004 - Jan 2007
• 

  The channel company

  Oct 2017 - Jul 2019

  Director, ad operations
• 

  Ott advisors

  Sept 2022 - Feb 2024

  Director, ad | publisher operations

  Ad operations and video distribution

• 

  Kiswe

  Nov 2024 - now

  Sr. ad operations manager