Experience

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  Coffee day group

  Apr 2004 - Oct 2004

  Group management trainee, marketing & business development

  Coffee Day Xpress, a division of ABCTCL that also owns Café Coffee Day, is conceptualised to flow around today's fast moving lifestyle and can be located at the marketplace, on the highway, at the theaters, within the malls and so on.During my short stint here I was responsible for designing promotions, PoP materials; Undertaking Marketing Tie–ups (co-branding); Interacting with clients & Advertising agency; Concept Selling to Corporate Houses, Shopping Malls, Real Estates, Residential Complexes; Handling supervisors; Documentation; Handling launches; Selecting Franchisees. Show less

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  Synesis media india pvt. ltd.

  Nov 2004 - Jul 2005

  Research analyst

  As a part of Automotive World Ltd., UK, the company provided the automotive industry with news, analysis and research covering all aspects of the global car and truck industry. I was responsible for developing routine research reports for clients like General Motors & DaimlerChrysler, and also undertook client specific studies in the automotive sector for consultancy majors such as KPMG & McKinsey using secondary research.

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  Shining consulting pvt. ltd.

  Aug 2005 - May 2007

  Deputy principal – research & strategy planning

  Shining Consulting, founded by Shombit Sengupta, is an out-of-the-box creative hot shop that offers expert services in Branding, Corporate Identity, Industrial Design / Packaging, and Retail design. As a part of the Research & Strategy Planning team, I provided strategic consultation on brand building to clients in multiple domains. Interacted with top & middle management throughout the conceptualization, feasibility and implementation phases of the design, positioning & launch of new brands & products. Show less

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  Diageo india

  Jun 2007 - Oct 2016

  Senior brand manager, wines

  Joined the company’s core marketing team as a Brand Manager, to develop and launch its first indigenous premium wines – Four Seasons, in India. Also, handled an assortment of international brands that formed the company’s wine portfolio. Powered the marketing drive for premium, super-premium and ultra-premium segments of the flagship brand (Four Seasons) across the Indian and select international markets. Furthermore, spearheaded the Wine Tourism program aimed to evoke consumer interest in the category and generate an alternative revenue stream for the company. Show less

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  Second nature brand design

  Jan 2017 - now

  Co-founder

  Started Second Nature, a creatively-driven boutique agency, passionate about building habitual brands. We are curious, resourceful, and obsessive about unorthodox creative and strategic thinking that connects with people emotionally and moves businesses forward.