Experience

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  Havana comunicação

  Oct 2006 - Feb 2007

  Intern - copywriter

  I started working as a Copywriting Intern in Havana, an advertising agency in Rio de Janeiro, writing ads for Brazilian brands such as Jornal do Brasil, Unisuam and Globosat, among others.

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  Seluloid

  Feb 2007 - Nov 2009

  Creative planner

  I worked as Creative Planner for Seluloid, the first branded content and branded entertainment agency in Brazil. During that period, I had the opportunity to contribute to branded content projects for major Brazilian and global brands, such as Oi, Coca-Cola and Michelin.Main activities:• Developing research and creative briefs;• Writing copies and concepts for branded content projects;• Participating in creative processes;• Developing, managing and monitoring social media projects;• Managing the agency blog, writing and monitoring posts. Show less

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  Centro universitário celso lisboa

  Mar 2010 - Dec 2010

  Marketing coordinator

  Responsible for the Marketing department of Celso Lisboa, a private college in Rio de Janeiro.Main activities:• Developing Strategic and Tactical Marketing plans for graduate and post-graduate degrees;• Managing internal and external communications;• Managing the Marketing and Communications teams;• Managing external suppliers (advertising and PR agencies);• Establishing partnerships with companies and other institutions in order to generate new business opportunities and attract more students. Show less

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  Interessa

  Jun 2011 - Jul 2016

  Co founder / creative and planning director

  I co-founded Interessa in 2011 as the first brand utility agency in Brazil. Our purpose is to make people's lives better through Marketing Communications. Since then, we've worked with major Brazilian and International brands, such as WWF, Banco do Brasil, Porto Seguro, Apracur (Hypermarcas), Rede D'Or São Luiz, Multiplan and Concessionária Porto Novo, among others.Main activities:• Strategic Planning, developing research and creative briefs;• Creating projects, developing creative ideas and concepts;• Prospecting new clients, developing presentations and presenting projects;• Project management, developing work breakdown structures, schedules, cost management, risk management and supply management;• Managing the creative and production teams in new and existing projects. Show less

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  Conspiração filmes

  Jul 2016 - May 2017

  Youtube channel manager

  Responsible for the launch and growth of the YouTube channel for Sensacionalista, one of the most popular comedy websites in Brazil. Since December, 2016, I also became responsible for Bela Gil's YouTube channel, a Brazilian chef and TV host, very popular for presenting and advocating healthy eating, healthy living habits.Main activities:• Production management, coordinating professionals into crafting the videos;• Channel and video optimisation (SEO);• Content strategy;• Promotional strategy;• Community management;• Channel monitoring and performance analysis;• Business development, negotiating deals with advertisers and publishers;• YouTube ads campaign management. Show less

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  V3a

  May 2017 - now

  Creative strategist