Experience

• 

  Customised technologies pvt. ltd.

  Jul 2006 - Jan 2009

  Programmer

  Worked with .NET, Win32, C++, OpenGL

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  Sourcebits digital

  Feb 2009 - Mar 2012

  Managing P&L for an entire game development services unit, team building, recruitment and resource management, brand building, client interactions and general strategy. iOS Games Development, OpenGL/OpenGLES Programming

  • Partner - Game Development Services

    Sept 2011 - Mar 2012

  • Senior Game Developer, Wandake Games

    Feb 2009 - Sept 2011
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  Wandake inc.

  Apr 2012 - Jun 2013

  Senior game programmer

  C++, iOS, Objective C, OpenGLES, Unity3DUpdates for Apocalypse Max : Better dead than undeadUpdates for Robokill iOS versionDevelop pipeline tools for an unreleased ongoing titleWorked on various submodules of in-house game engineMake game prototypes

• 

  Unnamed studios

  Jul 2013 - Feb 2014

  Freelance & indie game developer

  Worked on an independent flash game and released it. Learnt about play testing, analytics, game design, marketing and a lot of what not to do in product management.Worked with clients worldwide on game projects/prototypes.

• 

  Playlab games

  Mar 2014 - Jan 2016

  Validating a startup idea called 'Testship' which was supposed to be a mobile game bug bounty hunting platform. It was conceived due to a problem we had internally with bugs reported by our game players after releasing updates or new launches. While we never launched, going through validating by interviewing various industry partners, outreach campaigns, and setting up a basic landing page with an explainer video was an exciting experience. - Shipped and maintained the game titles - Farm Cubes, Jungle Cubes- Increasing game production pipeline efficiency by building new tools As part of internal platform team, find and create re-usable components and internal SDKs for other developers and make tools to improve pipeline efficiency at various stages from design, art and QA, hence aim to improve overall developer productivity and accelerate the game production pipeline for the all existing and future titles of the studio.

  • Product Manager

    Aug 2015 - Jan 2016

  • Lead Developer

    Jul 2014 - Jul 2015

  • Platform Engineer

    Mar 2014 - Jun 2014
• 

  Rajavanya.com

  Feb 2016 - Nov 2019

  Digital marketing consultant

  Started by freelancing on Upwork, acquired the 'Rising Talent' and 'Top Rated' badges on averaging 4.97 stars for about 40 raving reviews. During this period I started as a simple web designer (by customizing WordPress themes), and over the years moved on to learning about conversion optimization, online marketing, inbound marketing methodology, branding and implementing what I learnt on projects with clients around the world. I taught myself to go from simply focusing on implementation to doing strategic consultants for clients over a few years.I was giving strategy sessions for free to my leads as a practice until one day a potential client asked me - "So how much does this cost me?". That day I realized I could actually get paid to speak, consult, strategize and provide solutions. (as opposed to only being paid for implementing some tech or design work until then)Clients were located mostly in the US, UK, Singapore, Australia, Switzerland, Canada and Thailand. For a few projects, I also generated ground-breaking results out of which I have published two of them as detailed case studies.Later on I published my own website and started to generate leads from the organic search traffic it received. I was able to accelerate my growth by niching to - a specific platform and toolset aka Thrive themes (and many of the integrations it supported)- working with coaches, course creators, therapists, alternative health practitioners and so on.. Show less

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  Tamil freelance coaching (youtube channel)

  Jun 2019 - Apr 2022

  Freelance coach

  - Created a niche Youtube channel in a regional language and built a small but highly engaged audience from 0 to 9000+- Launched a limited batch intensive LIVE cohort course priced at 3x the industry average- Published multiple audience success case studies- Built a mailing list of 1000+ from the Youtube audience- Built a dedicated audio podcast audience- Grew loyal audience using multiple Youtube LIVE sessions

• 

  Kodekloud

  Dec 2019 - Aug 2021

  Head of marketing

  - Assisted the growth from $8K to $130K MRR via various marketing and operational activities.- Helped migrate the website with 100K visitors a month to facilitate growth.- Oversaw email marketing automation, Facebook ads, viral lead generation campaigns for course launch- Identified the core values, established customer personaMy goals were to increase ROI on marketing investments and overall revenue by scaling and optimising the funnel. Other activities included, but not limited to:- Developing a strong brand messaging for KodeKloud- Conversion Optimization, lead generation and marketing automation- Measurement and metrics, campaign strategy and execution- Copywriting (emails, course product pages), customer (student) research. Show less

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  Rajavanya.com

  Sept 2021 - Feb 2023

  Digital marketing consultant

  - Working with clients around the world with various parts of their online marketing funnels. - Helped clients redesign websites that get 100K visitors a month- Created landing pages that attracted qualified Fortune-500 clients- Ran email marketing campaigns that generated $3K-$5K per email- Helped turn around a dying online membership business towards sustainable growth by conversion optimisation, conversion focused web-design.

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  Dealstreetasia

  Mar 2023 - now

  Marketing manager