Experience

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  International customer loyalty programmes (iclp)

  Mar 2011 - May 2012

  Regional account manager, apac

  - Planned and implemented a strategy driven IT based model, to maximise programme drivendata insights; overall objectives for ROI and customer retention.- Data analytics and strategy planning to maximise ROI and actively build on KPI targets.- Analysis of customer behaviour and profile to predict propensity to churn.- Strategic planning and management of programme events and prizes, sponsorshipnegotiations, fulfillment.

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  Bbc

  May 2012 - Dec 2015

  Regional marketing manager, apac

  - Maintained and provided strength to company’s brand position in assigned regionalmarketing area - Greater China / Southeast Asia / New Zealand and Australia.- Headed development and execution process of ethnic and other main focused marketingand merchandising plans to reach vital segments in the region.- Stimulated development and sanction of quotations and commercial proposals to guaranteeproduct gross margins meet business needs.- Presented inputs to Product Marketing to define, maintain and validate apt productalternatives and configurations. Show less

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  Mediacorp pte ltd

  Jan 2016 - Oct 2017

  Marketing manager

  - Designed, innovated, and roll-out go-to market creative sponsorship solutions/proposals tomaximise sponsorship revenue.- Visioned and developed sector-specific marketing strategies for advertising on digital socialplatforms.- Built / conceptualised sponsorship products from existing ideas, and develop new onesbased on industry trends and contacts with sales and advertisers, driving alignment ofadvertisers’ sales strategies and requirements.- Developed integrated media content for campaigns and other strategic initiatives for thecompany’s social media channels. Show less

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  United airlines

  Sept 2017 - Jan 2021

  Regional marketing manager

  - Developed marketing campaigns for both B2B and B2C audiences in line with the company'sgoals and revenue objectives.- Conceptualizing local and offline countries’ (Malaysia, Vietnam, Indonesia, Thailand andPhilippines) in line with headquarters’ marketing plans and budgets.- Drove international route and key calendar promotions according to each year’s top Originand Destination patterns.- Built and conceptualized international PR/marketing strategy with selected media platformsand KOLs.- Devised and developed integrated B2B/B2C and social media content in accordance withcompany’s brand guidelines. Show less

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  Google

  Jan 2021 - Apr 2022

  Regional marketing manager

  - Conceptualize and deliver integrated marketing campaigns and programs to drive engagement around Google Play products, APIs and tools- Help developers understand how they can use Play developer tools to build successful businesses on Android- Collaborate with cross-functional teams to provide tailored marketing support and co-marketing plans to key partners- Collaborate with other developer facing & PR teams within various developer outreach initiatives- Plan and manage all Play owned/ sponsored developer events across SEA. Show less

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  Amazon web services (aws)

  Apr 2022 - now

  Partner marketing manager