Experience

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  Procter & gamble

  Oct 2008 - Oct 2013

  Global product innovation / consumer insight manager - engineer

  Implemented product innovation strategies for different countries in Latin America, Europe, and Asia that supported Brand building and increased purchase intent within 15 points and increased sales in at least 4% vs. previous to initiatives launcho Directed the technical community in products' holistic development (formula, package, and sensorial) that met consumer needs, technical requirements and product experience. o Developed and supported commercial campaigns for products launch in different countries. This support enabled mass media advertising (ATL) and direct advertising in stores (BTL) of the brands Ariel and Tide/Ace in different regions. o Led the expansion of new forms of detergent in the region, as well as the introduction of new brands or line extensions that strengthened the Company portfolio. Show less

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  Agro-apícola guilan

  Oct 2013 - Jul 2014

  Brand manager

  Developed the brand through direct communication strategies (BTL) that increased sales on the retail channel on 30% vs. previous year, improving first contact with consumers at sales point. Led the expansion strategy of the brand to new distribution channels for the company, which increased sales on 20%.

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  Scotiagbs colombia del grupo scotiabank

  Nov 2017 - now

  • Manage the advancement of projects supervising multifunctional teams on the stages of planning, implementation, monitoring and controlling internal projects and transitions, executing life company masterplan within LATAM. • Lead a team of 16-20 people, accomplishing an increase of over 33% in the Employee Engagement Index and maintained this KPI over +7% of its target for FY 2022. • Obtained the Best of the Best recognition for FY 2022 as Culture Catalyst. • Obtained the “Best of the best” recognition for individual performance, for FY 2018, 2019 and 2020 given only to the 10% of the company in Colombia, providing the best offers and experience solutions in day to day banking, revolving credit products (credit cards and lines of credits) as well as for loans and mortgages.

  • Sr. Project Coordinator - ScotiaTech

    Nov 2024 - now

  • Project Manager

    Jun 2023 - Dec 2024

  • Customer Experience Supervisor

    Jun 2021 - May 2023

  • Customer Experience Advisor

    Nov 2017 - May 2021