
Timeline
About me
Travel writer | Content Creator | Founder @ TornTackies and AustraliaObsessed
Education

University of cape town
2015 - 2015Digital marketing short course marketing/marketing management, general10 week online course through UCT Get Smarter. Modules include web design & development, web analytics, online advertising, social medial & viral marketing as well as digital marketing strategies.

Clarendon high school
2007 - 2008High schoolActivities and Societies: School Councillor (Prefect). 1st team Hockey & 2nd team Water-polo. Border Hockey, Squash & Water-polo. Interact Committee. Subject completed include:- Physical Science- Life Science- Mathematics- Accounting- Computer Applications Technology- Life Orientation- English- Afrikaans

Khs
1997 - 2006
Udemy
2020 - 2020Online course facebook marketing
Udemy
2018 - 2018Seo training
Stellenbosch university/universiteit stellenbosch
2009 - 2011Bachelor's degree industrial and organizational psychologyActivities and Societies: Represented Stellenbosch for both hockey & squash. Member of Erica Residence Jool committee. Member of the Erica Residence Pink Barrel social committee. Modules completed include:- Industrial Psychology- Financial Management- Marketing - Psychology- Computers

University of south africa/universiteit van suid-afrika
2012 - 2013Bachelor of commerce honours business & financial management honoursActivities and Societies: Climbed & summitted Mt Kilimanjaro for charity (CHOC) Modules completed include:- Business Management- Strategic Management- Research Methods- Financial Management
Experience

Aupair
Jan 2011 - Dec 2011Aupair
Gino's
Feb 2012 - Nov 2012Waitress
The platinum group
Dec 2012 - Feb 2013Assistant business partner - hilton weiner• Responsible for holistic running of the store & managing 3 sales advisors • Interacting with customers daily & ensuring that they have a pleasant shopping experience • Daily administrative tasks including cash-ups using Pastel, taking orders, stock taking

M/y duke town
Mar 2013 - Sept 2013StewardessStewardess on a 40m private yacht based in the Mediterranean where I was responsible for looking after high-profile guests during the Summer season

Urban striker
Feb 2014 - May 2015Project manager- Creating a portfolio of client accounts and monitoring the ongoing activities related to them- Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients- Managing our agencies in all 9 provinces to ensure execution is to client budget & expectation- Proactively manage budget & campaign costs, invoice clients and suppliers & provide ROI analysis- Providing accurate weekly reports on the status of client jobs- Manage client expectations & briefs- Booking & management of weekly activations - Recruiting, interviewing, briefing & managing promoters - Stock management & inventory control- Onsite event management, logistic planning & supplier coordination- Compiling weekly national feedback reports and detailed post campaign reports which included both qualitative & quantitative data Show less

Levergy
Jun 2015 - Jan 2017Account director- Managing marketing activities across MultiChoice Africa sponsorship properties. These sponsorships included music and lifestyle events- Responsible for the development & implementation of leveraging plans in line with the strategy- Coordinating relationships between rights holders and clients to meet brand objectives and targets- Managing and allocating tasks to Account Executives, Account Managers and Operation Managers- Briefing and working alongside internal and external teams namely PR, digital, creative, social, production and activation to align campaign requirements- Overseeing and planning event activations which included music festivals, press conferences, event hospitality for VIP guests, exhibitions and live productions- Identify and drive new business opportunities Show less

Torn tackies and australia obsessed
Oct 2017 - nowBlogger and content creatorAustralia Obsessed and Torn Tackies specializes in adventure travel for curious new travelers and seasoned travel veterans alike. It’s dedicated to living life on the edge and making decisions that will add purpose to your life. Our detail-rich blog posts tell a story of authentic experiences and cultural appreciation.The blog aims to inspire people to step out of their comfort zone and explore the world surrounding them, making meaningful connections with the people they meet.All content on Torn Tackies is written with purpose and passion. It’s updated regularly to reflect the most up-to-date information and puts the user intent first. Our goal is to showcase the real story behind our adventures, encouraging our readers to embrace the chaos and find joy in the simple things in life.- Off-the-beaten-track travel- Scuba diving, snorkeling, and surfing- Hiking and climbing adventures- Backpacking and budget-friendly travel- Destination guides and itineraries Show less

Levergy
Jan 2019 - Aug 2019Account director- Conceptualizing, planning and implementing sports and lifestyle marketing campaigns across various properties on behalf of client- Running of multiple large project budgets- Facilitating client approvals on branding material and campaign content (social media & broadcast)- Developing and implementing social media strategy including influencer campaigns and creating targeted Facebook ad campaigns- Onsite event management including supplier briefing and coordination- PR Management including press drops and hosting of media at press conferences and events- Compiling of post event summary reports & after-action reviews- Building strong relationships with clients and members of the agency Show less

Freelance, self-employed
Aug 2019 - Sept 2020Freelance marketing consultant- Blog management - Senior editor and content creator- PR and pitching manager working with leading brands, tourism boards and influencers ensuring ROI is met- Creating detailed campaign reports with blog insights and social media analytics to send to tourism boards- Affiliate manager across various affiliate programs- SEO specialist developing a content calendar based on search trends, keyword research and optimizing old posts to rank on Google using paid for tools such as Keysearch and Ahrefs- Social Media Management and content strategy to increase engagement and following Show less

Scape
Sept 2020 - Mar 2021Content and digital specialist
Inloop
Mar 2021 - Dec 2022Head of Digital Distribution
Mar 2022 - Dec 2022Digital Marketing Manager
Mar 2021 - Feb 2022
Licenses & Certifications
- View certificate

Google ads search certification
GoogleApr 2022
Volunteer Experience
Tutor
Issued by Scalabrini Center on Jan 2015
Associated with Carryn Beard
Languages
- enEnglish
- afAfrikaans
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