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Virve Fredman

Virve fredman

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location of Virve FredmanWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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  • Timeline

  • About me

    Passionate about Prompt Engineering & AI | Language Learner | Leveraging Passive Income & SEO for Financial Independence

  • Education

    • Valkeakosken ammatti- ja aikuisopisto

      2009 - 2010
      Vocational upper secondary qualification cosmetic sales and marketing

      Vocational Upper Secondary Qualification of cosmetic sales and marketing. The studies also included understanding the functions of cosmetic ingredients.

    • Sky opisto

      2005 - 2006
      Beautician, 1st year

      Practical and theoretical studies of beauty and makeup services including body and facial treatments.

    • Tikkurilan lukio

      2003 - 2006
      High school

      Magna cum laude: Finnish as mother tongue, A-level English, B-level Swedish and general studies (history, biology and geography).

    • University of the arts london

      2014 - 2014
      Msc cosmetic science (exchange studies)

      Courses: • Formulation of cosmetic products (practical and theory) • Packaging materials • Cosmetics legislation (EU, USA, Asia)

    • Laurea university of applied sciences

      2013 - 2016
      Bachelor’s degree bachelor of beauty and cosmetics

      Bachelor's degree in marketing, sales, legislation and chemistry of cosmetic products. Thesis: Key factors of a successful Finnish online beauty store (Grade: 5/5)

    • Laurea university of applied sciences

      2020 - 2022
      Master of beauty and cosmetics

      Courses from business and marketing-focused Master's degree seen from the beauty industry's perspective (45 ECTS). Studies include:• Strategic development of a business in a digitalizing environment• Global business studies• Green marketing as a marketing strategy• Sustainability of manufacturing through the entire supply chain• Advanced understanding of cosmetic regulations in regards to manufacturing and importing cosmetics• Evaluation of cosmetic ingredients… Show more Courses from business and marketing-focused Master's degree seen from the beauty industry's perspective (45 ECTS). Studies include:• Strategic development of a business in a digitalizing environment• Global business studies• Green marketing as a marketing strategy• Sustainability of manufacturing through the entire supply chain• Advanced understanding of cosmetic regulations in regards to manufacturing and importing cosmetics• Evaluation of cosmetic ingredients and their safety• Future of the cosmetic industry Show less

  • Experience

    • Lumene oy

      Jun 2006 - Dec 2008
      Beauty advisor

      Working for Finland’s leading cosmetic brand by selling, offering advises and demonstrating the products to the customers. Responsibility of educating the store staff about the brand and its products.

    • Kicks kosmetikkedjan ab

      Nov 2008 - Aug 2010
      Sales advisor

      Working in the launching team of a new store for a Nordic cosmetic chain. Responsible for achieving personal sales targets through efficient use of various customer service techniques and management of the customer loyalty program.

    • Virvefredman.com

      Jan 2009 - now
      Lifestyle writer

      • Founder of Finland's most visited blog about beauty, minimalism, slow living and books (virvefredman.com)• 100 000+ visits/month, 50 000+ unique visitors/month• Golden Award at Finnish Web Awards 2020• Bronze Award at Finnish Web Awards 2021 • Wide knowledge and experience of influencer marketing• Expert on SEO optimised website content and affiliate marketing

    • Tallink silja oy

      Jun 2010 - Oct 2015
      Manager assistant at cosmetics department / sales person

      Working in a dynamic and international retail cosmetic store. Responsible for inventory management, reclamations, supplier relations and customer service. Excellent organizational and prioritizing skills required.

    • Sanoma media finland

      Jan 2014 - Jan 2014
      Copywriter

      Responsible for writing unique and playful sales descriptions for the purpose of launching a new cosmetics web store within a tight schedule. The role included production of detailed technical usage instructions for over 500 products (www.blusher.fi).

    • Sanoma media finland

      Jan 2015 - Apr 2015
      Beauty intern / cosmopolitan finland

      Writing beauty articles in the Finnish edition of an internationally known magazine for both digital and print platforms. Communicating with PR- and importing companies to stay updated with the latest launches.

    • Eleven ab

      Aug 2015 - Sept 2019
      Country manager

      Country manager at Eleven Finland (eleven.fi).Planned and executed the company’s launch in Finnish market.Hired my own dream team to success at the Finnish market.Created private label skincare brand Be Here Now Skincare.Overall responsibility in the role:• Analyzing sales and the site performance, identifying needs and act accordingly to drive sales and engagement• Creating campaign concepts and marketing strategy together with the marketing team (campaign localization)• SEO: optimizing copy and landing pages, keyword research • Managing the content of the site• Monitoring competitors and market trends on the local marketJob required:• A strong understanding of the beauty industry and Finnish cosmetics market • Excellent written communication skills in Finnish • Ability to write selling product texts• Strong interest in web and marketing • Result-Oriented personality • Ability to work quickly and efficiently• Excellent eye to detail and accuracy• Leadership and decision-making skills• Good understanding of relevant legislation• SEO expertise • Google Analytics expertise Show less

    • Virve fredman consulting

      Apr 2020 - Jun 2021
      Beauty business consultant

      • Consulting cosmetic companies on product and marketing related legal issues and strategies• SEO strategies and website translations (ENG/SE - FI) • Helping cosmetic brands to successfully launch in Finland

    • Talk the talk

      Sept 2020 - Nov 2020
      Talent 2020

      • One of the 10 chosen international talents in Finland's most ambitious public speaking coaching program • All-encompassing public speaking program facilitated by celebrity star mentors and main coaches • Voted by the audience as the winner of the "Most resonating speech"

    • Parfym.se

      Apr 2021 - Jun 2021
      Country manager

      • Handling business operations, developing business, attracting new partners in Finnish market (Hajuvesi.fi).• Member of the company's management group(Resigned due to personal health reasons.)

    • Self-employed

      Jan 2023 - now
      Independent study in ai and prompt engineering

      During this self-directed learning journey, I have been passionately exploring the realms of AI and prompt engineering. My dedication to continuous self-improvement has led me to delve into various topics, ranging from machine learning and natural language processing to advanced prompt engineering techniques.Engaging with online courses and interactive communities, I remain committed to staying at the forefront of AI advancements and prompt engineering methodologies. This ongoing pursuit of knowledge fuels my ambition to contribute meaningfully to the field and inspires me to seek opportunities where I can apply my newfound expertise in AI and prompt engineering. Show less

  • Licenses & Certifications