Ayşe Özgümüş

Ayşe Özgümüş

Web Content Specialist & Community Manager

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  • Timeline

  • About me

    Digital Communications - lntranet Manager

  • Education

    • Boğaziçi Üniversitesi

      -
      Translation and Interpreting
  • Experience

    • MTV Turkey

      Nov 2007 - Nov 2008
      Web Content Specialist & Community Manager

      Responsible for developing, editing and managing content on the Web properties; participating in strategic, creative brainstroming sessions that produce fresh and unexpected ideas. Work closely with the international headquarters (Viacom, USA) and the staff throughout the organization to ensure that all online content, including multimedia and local demand-generation material, is consistent with the strategies, best practices and brand guidelines.

    • MCD Digital

      Nov 2008 - Mar 2013

      Dailymotion Turkey, tr.Eurosport.comManage a team of developers, designers and content specialists to build, maintain, plan, and design different aspects of sites, micro-sites, ad campaigns and special projects.Work cooperatively with Dailymotion France, key team members, local clients and content partners.Negotiate contracts, manage content partnerships, and coordinate requirements to integrate with business operations.Work closely with sales and ad Ops team and perform quality assurance/quality control checks on client campaigns to ensure that all placements and creatives have been set up correctly and are delivering on pace. عرض أقل Dailymotion Turkey, MTV TurkeyTake a lead role in maintenance and development of the website content.Manage and organize written/visual assets (writing, translating, editing and proofreading the website content and other written online content).Answer incoming questions and provide guidance to users.Participate in international web conference calls to keep conversations going with the regional headquarters.Monitor and analyze campaign performance to ensure customer satisfaction and provide suggestions for optimization. عرض أقل

      • Head of Digital Content

        Oct 2010 - Mar 2013
      • Content Manager

        Nov 2008 - Oct 2010
    • Akbank

      Mar 2013 - Dec 2020
      Digital Communications - Intranet Manager (Akbank Corporate Communications Department)

      Act as the governance of the main intranet portal (web & mobile app) with 13000+ users.Develop initial standards for the design and strategies to drive engagement, and collaboration. Actively involve in analysis, design, testing and deployment phases.Provide training and guidance to employees on best use of digital tools and communicate issues efficiently.Oversee content migration.Provide main visual assets and develop daily content.Monitor site analytics and provide monthly reports on site usage and KPIs.Work closely with IT and UX teams to maintain the system and to prioritize additional Intranet functionality.Work directly with IT Scrum teams & stakeholders to identify business requirements, compile epics and user stories. عرض أقل

  • Licenses & Certifications

    • Proje Yönetimi / Project Management

      İstanbul Kurumsal Gelişim
      Dec 2007
    • Reklam Yazokulu

      Reklamcılık Vakfı
      Jun 2007