Ekaterina Shilko

Experience

• 

  Paper Planes

  Mar 2017 - Feb 2018

  Project and Social media development manager

  - Participation in the promotion strategy development for social network platforms;- Community management;- Launched and configured digital ads, managed promo expenses;- Handled implementation of SMM trends.

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  PORT

  Feb 2018 - Aug 2019

  Digital advertising and promotion manager

  Managed the entire life cycle of digital ads for е-commerce Facebook, Instagram, and VC, including developing an advertising strategy, target audience and user analysis, dynamic retargeting, and WEB–analytics.

• 

  Skyeng

  Aug 2019 - now

  1. Decreased ТАС by 2 times and increased marketing-mix share from 5% to 20% by implementing new marketing channels 2. Developed technical specifications and participated in designing marketing analytics dashboards in order to accelerate the track of decision-making and managed the performance level of end-to-end and step-by-step conversions 3. Increased end-to-end conversion by 3% by the funnel introduction and maintaining process of awake leads management 4. Developed a strategy and architecture for international marketing products to acquire specialists via mass hiring5. Launched (from scratch) marketing activities for SEO, Google / Yandex / Meta ads, social network, media sources and ORM/SER to meet the company’s goals. 6. Managed more than 15 professionals: motivation, development, engagement and learning. 7. Developed marketing products based on UX and customer development Show less

  • Head of HR marketing

    Jul 2023 - now

  • Head of Marketing products in recruitment

    Jan 2023 - Jun 2023

  • Head of Digital Marketing

    Jan 2021 - Dec 2022

  • Digital advertising manager (Team leader)

    Aug 2019 - Dec 2020