Myles Tornow, CAPM

Experience

• 

  University of Iowa

  Aug 2013 - Aug 2016

  Student Life M+D serves clients from across the UI Campus. The primary focus is within the Division of Student Life, but we develop campaigns, materials, provide photo services, and websites to dozens of UI departments. From campus-wide or state-wide campaigns to individual pieces of the puzzle, M+D helps programs succeed and grow.Developed, budgeted for, and administered multi-channel marketing communications for the Iowa Hawk Shop, Office of the President, Student Government, and Vice President for Student LifeMarketing communications included: e-flyers, mobile marketing, subscription newsletters, in-store signage, direct mailings, online catalogs, and eventsOversaw event logistics for the Iowa Hawk Shop’s Textbook Kickoff, Hawk of the Month contests, and grand opening leading to a 30% boost in sales and customer participationBenchmarked marketing activities to maintain competitive strategy within client’s industryCollaborated daily with clients and in-house creative team to share ideas and ensure clients’ objectives were consistently created and maintained by applying active listening and project management skillsEstablished, operated, and analyzed social media and email marketing campaigns for the Iowa Hawk Shop, generating a 15% improvement in subscriptions and followers over the course of a yearTime tracked work on projects, reviewed all materials before launching campaigns with client, and invoiced completed projects for billingOne of my main projects for the Iowa Hawk Shop involved the planning, executing, and supervising their annual Textbook Kickoff Event. Compared to the previous year's event, the event doubled in size, attracting around 1600 students looking to purchase their textbooks, which in turn contributed to a 30% increase in sales.Facebook: https://www.facebook.com/hawkshop/ Twitter: https://twitter.com/iowahawkshop?lang=en Show less

  • Marketing Representative

    Mar 2015 - Aug 2016

  • Product Receiving Specialist

    Aug 2013 - Mar 2015
• 

  UpRight Law

  Oct 2016 - Jul 2017

  Increased client acquisitions by 20% and revenue 30% during first two monthsIllustrated and implemented practices for 100+ clients and checked in on a bi-weekly basis to ensure a smooth transition Coordinated weekly client intakes and prepared case files for Associate and Partner AttorneysIdentified and analyzed prospects' goals to create strategic budgets aligned towards financial securityUtilized intricate problem solving and decision making skills in order to overcome unexpected obstaclesAchieved performance metrics with a hire percentage of 50% Show less

  • Senior Client Consultant

    Mar 2017 - Jul 2017

  • Sales Executive

    Oct 2016 - Feb 2017
• 

  TrueBlue Inc.

  Nov 2017 - Sept 2022

  • Operated Adobe Workfront for project and schedule management of three brands, leading a marketing and design team of 13 on an average of 100 digital and print marketing projects per year • Executed continuous process improvements through creation of project reporting templates, weekly work boards, design hour guidelines, product trainings and budgets • Oversaw vendor relations, including eCommerce storefronts, user onboarding, custom orders, and contract and billing maintenance; impacted a 25% increase in users and 15% increase in sales • Researched, budgeted for, and managed tradeshow logistics and marketing efforts; Strategies contributed to 400+ new leads, $1M in new acquisitions and $10M in current client growth • Developed and maintained Microsoft SharePoint brand libraries, utilizing metadata and taxonomy to catalog and analyze over 1000 assets Show less

  • Senior Marketing Operations Specialist

    Feb 2021 - Sept 2022

  • Marketing Operations Specialist

    Aug 2020 - Feb 2021

  • Marketing Coordinator

    Nov 2017 - Aug 2020