Alex Gilchrist

Experience

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  SpaceNK

  Oct 2013 - Mar 2015

  Supervisor
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  BAKEL S.r.l. ITALY

  Feb 2015 - May 2015

  National Brand Representative

  UK & Ireland

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  Sunday Riley

  May 2015 - Dec 2022

  -Managed US Pureplayers including Dermstore, Skinstore, Amazon, Revolve and more; and UK retailers including Space NK, Cult Beauty and ASOS- (Beginning in prior role) grew brand to #1 brand position within relevant category in Dermstore; and top 10 in Total Skincare. Double-digit yearly YOY growth and double-digit growth above retailer budget.- Negotiated full-estate VM and launch visibility for NPD launch with Space NK UK - driving to #1 Skincare brand in FY2022 across Online and Bricks- Successfully negotiated terms aggressively to the benefit of the business, including business exits, reharmonisations, and terms renewals- Prepared detailed competitive analyses and resulting creative briefs for best-in-class Amazon A+ content; and managed transition to Premium A+ content as part of Premium Beauty strategy.- Responsible for preparing and regularly presenting concise retail sales commentaries with clear actionables/ recommendations to senior leadership and constructive scrutiny- Onboarded and trained an additional NAM within UK+I team- Reporting to VP Global Sales Show less - Supported Account Director on Sephora North America (US + CA) to achieve double-digit growth on TOTAL business; and exceed category growth trend ONLINE- Co-managed a best-in-class NPD launch resulting in triple-digit positive delta against retailer forecast and complete sell out two weeks post-launch in main partners, including Sephora US and Space NK UK- Responsible for creating robust retail sampling and generosity plans managing a high 6-digit sampling budget- Oversaw a global scale recall replacement project and successfully managed end-to-end for UK region including RTV liability management, solution negotiation and go-to-market for replacement- Co-built and managed an in-house manual sell-out tracking tool that went on to become business's core sell-out performance tool at both total business and account level- Managed key US Pureplayer Dermstore during THG acquisition and related administrative and logistical challenges (as a top 5 Prestige brand)- Worked closely with Founder and Creative Director to create new best-in-class visual assets to support digital PDPs focussing on brand-identity, high-conversion information and limited dwell-time. Prepared and presented competitive analyses and proposals to senior leadership- Account Experience: Sephora US + CA, Sephora in JCP, Dermstore, Space NK UK, Cult Beauty, ASOS.com, Amazon and more- Reporting to Global Commercial Director and VP Global Sales Show less - Drove brand rank in brick & mortar (84 doors) Skincare to Top 3 from Top 20 in two years - Space NK- Onboarded and managed additional account executives to support UK+I growth (4 total headcount)- Worked with Global Dir. Education on custom UK customer-facing and internal EDU strategies including content and presentations- Developed and executed all UK+I training needs including sell-out driven sales floor sessions; and seminar style brand classes- Reporting to Global Commercial Director- Space NK, Harvey Nichols, Selfridges, Harrods Show less - Originated UK+I field sales and education position for US brand - overseeing 85+ points of sale- Self-managed and target-driven role responsible for achieving high annual sell-out goals across physical retailers including Space NK, Harvey Nichols, Selfridges and Brown Thomas- Education and Training-led - built a best-in-class rapport with all visited doors achieving both short-term retail goals (day/ week-level) and long-term brand loyalty building- Represented brand and provided expertise at multiple high-priority events include Paris FW (Stella McCartney S/S 2016), London FW (Amelia Wickstead S/S 2017) and London Men's FW (Stella McCartney A/W 2017)- Reporting to Global Director - Field- Space NK, Harvey Nichols, Selfridges, Harrods Show less

  • National Account Manager

    Sept 2021 - Dec 2022

  • National Account Executive

    Oct 2020 - Sept 2021

  • Senior Account Executive - Field Sales & Education

    Aug 2019 - Sept 2020

  • National Account Executive - Field Sales & Education

    May 2015 - Aug 2019
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  ALLIES OF SKIN

  Dec 2022 - now

  Senior Account & Education Manager

  Global Scope covering UK, NA, ANZ, EU and SEA - Key Accounts including Sephora, MECCA, Space NK, THG US/UK (Dermstore, Cult Beauty), Zalando and Niche Beauty