Marco Lertora

Experience

• 

  Peña La Rosa - Wine Producer

  Feb 2005 - Mar 2005

  Production Supervisor of Bottling Product Line
• 

  Baldor Electric

  Sept 2005 - Nov 2011

  • Sales Manager with complete responsibility for all aspects of territory management and business growth.• Focused on relationship selling, total cost of ownership products, and industry focused solutions.• Provide all support to distributors which include the entire spectrum of business needs; product presentations, sales presentations, negotiations, system design, trouble-shooting, engineering, quotes, orders and expediting.• Interact in coordination with Field Sales Engineers, with key distributors, OEMs and end-users in new and undeveloped markets.• Develop and implement customized marketing and sales strategies Show less • Contribute for meeting sales goal achievement of outside sales force and Territory Managers.• As Inside Sales Engineer & Product Specialist is in charge to support and implement projects related to power transmission for distributors and OEM´s throughout all the Southern Cone and Caribbean.• Learn in a quickly manner how to used and specify DODGE and Reliance Electric products to served engineer customer needs. • Post sales support in the field for conveyor OEM located in Santiago.• In collaboration with its supervisor, makes market studies to analyze how to afford our different DODGE products in the Southern Cone, Caribbean and Chile markets.• In January, February & March 2008 gets a specialized training on DODGE products with Engineers and Product Specialist. Visit all Baldor plants and learn manufacturing process and high quality control. • In August 2006 gets international DSOT in Greenville, SC• Demonstrated excellent customer service and people skills, to our Latin America distributor network. Show less

  • Territory Manager - Bolivia & Ecuador

    Nov 2010 - Nov 2011

  • DODGE Product Specialist - Inside Sales Engineer

    Sept 2005 - Nov 2010
• 

  ABB

  Nov 2011 - Nov 2021

  • Support the defined BU RMMG Sales organization and customers throughout the sales process in Chile, Colombia, Peru & Ecuador. Participates in sales strategy discussions for assigned area, agrees short and long term goals and define sales plans together with local sales organization.• Planned, managed, and led go-to-market strategy in CAC and SAM when starting divesture process.• Analyzes customer needs and competitor offers through general market information and information provided by local Sales organization.• Ensures efficient marketing actions (e.g. product launches) and communication to local Sales organization and customers and communicates the value proposition of the products, systems, service and packages.• Supports the local Sales organization/customers in determining the most technically appropriate and cost-effective solutions.• Takes ownership of specific customer cases to ensure efficient customer issue resolution, responsible for analyzing lost proposals to increase future competitiveness. Show less • Evaluate competitive products, pricing, capabilities and technologies affecting present and future product lines.• Develop new applications for existing products leading to sales growth.• Develop pricing proposal. Quoting based on perceived value and competitive offerings. • Understand existing markets, and project short, medium and long term demands, to recommend changes that would lead to developing new business opportunities with existing customers, while identifying new potential customers, and products or industries with potential for growth.• Work closely with inside and outside sales organizations, products and marketing teams, and senior management to facilitate sales and customer development, internal cross communication and training.• Coordinate market research efforts and competitive intelligence, directly or through external sources. Interact with Field Sales Engineers and distribution partners to understand and identify market and customer needs. Show less

  • Area Sales Manager

    Feb 2017 - Nov 2021

  • Region Applications and Engineering Manager, MPT Products BU Motors & Generators, SAM

    Nov 2011 - Feb 2017
• 

  Dodge Industrial

  Nov 2021 - now

  Area Sales Manager

  • Managed the Dodge Sales organization and customers throughout the CAC and SAM region.• Prepare region budget for each fiscal year and manage it throughout the fiscal year.• Assign the sales quotas to one of each of FSE's in the country covering the specific territory.• Planned sales strategy for 35+ distributors partners, resulting in 5% market share growth.