Laura Rizzo

Experience

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  M&I First National Leasing Corp (M&I Trust Company)

  Aug 2003 - May 2004

  Marketing/Sales Intern

  Created, analyzed and recommended lease applications for approval, generated monthly sales reports, developed, sent, and followed-up sales reports, coordinated and executed quarterly sales meetings for 68 participants in 5 field offices, analyzed industrial trends and drew insight which established a competitive edge valuable in facilitating the work of a successful sales team, and designed and facilitated a database to promote customer relations and track customer data.

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  Coca-Cola Enterprises

  Jun 2004 - Aug 2010

  Assisted in the coaching, training and development of Account Managers. Provided critical and constructive feedback on market conditions to associated District Sales Manager. Maintained and as needed, sold incremental displays and secured incremental equipment placements; sold in promotional programs and ensured customer compliance with mandated Customer Value Promotions. Achieved the quarterly sales objectives through the advance sale of products, brands and packages by assisting in peer mentoring and coaching. Show less

  • District Sales Manager - Home Market Division

    Jan 2009 - Aug 2010

  • District Sales Manager - On Premise Division

    Aug 2006 - Jan 2009

  • Senior Account Manager - On Premise Division

    Apr 2006 - Aug 2006

  • Business Development Manager

    Jun 2004 - Apr 2006
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  The Coca-Cola Company

  Aug 2010 - Jan 2023

  Owned the business relationship with (2) Walmart merchants, as well as managed the ABP, collaborated for value through an understanding of customer needs, ensuring flawless execution of plans, provided analytical support, and developed strategy to deliver results. Led and collaborated with cross-functional teams to deliver best in class end to end solutions to drive productivity and efficiency across the company and customer's supply chain to enable faster sustainable and profitable category growth.• Collaborated with Customer Solutions and influenced brand product supply team to commit and produce to a higher allocation of supply. Increased supply through these actions from approximately 70% to +90% of forecast allocations. First time achieving and maintaining +90% retail in-stock in the prior 18 months.• Identified and assisted in developing modified route to market with broker organization.• Negotiated new price, package, plan for new product introduction across the U.S. Show less Built and managed the sales trajectory within large and club channels (Walmart and Sam’s Club) to drive growth and profitability through all key stakeholders: NAOU, Bottling Network, Customer Solutions, Franchise through the customer. • Developed and led the go to market strategy for the Central U.S. through 25 diverse bottling ownerships. Oversight of total beverage portfolio of $1B in retails sales.• Developed and strengthened relationships with 65 complex bottlers, spanning 3 Countries, 10 Walmart Regional Vice Presidents and eight Sam’s Club RVP’s, through the creation of fact-based sales plans, joint business plans consisting of price, package, and projection analysis based on consumer insights. Show less Developed and led the go to market strategy for the Central U.S. through 8 diverse bottling ownerships. Provided oversight for a total beverage portfolio of $350M in retails sales and $20M EQ cases. Develop and strengthen relationships with 4 Walmart Regional Vice Presidents and 5 Sam’s Club RVP’s. Create and present fact-based sales plans, joint business plans and projection analysis using consumer insights. • Led bottlers to achieve “Top Bottler Sales Performance Award” for the total U.S. four consecutive years.• Developed a robust plan to influence Regional Walmart leadership, who were previously unresponsive, to work collaboratively with the Coca-Cola system. Resulting in numerous regional marketing programs and four VPI’s, which led to a cumulative increase in Retail Sales $’s of $4.2MM.• Collaborated and influenced key Coca-Cola bottlers to develop an impactful sales structure; created, trained, and built bottler capabilities, instilling accountability, and delivering sustainable results. Drove Retails Sales growth in 2019 by 9.8% and 2020 YTD growth by 6.1%. Show less

  • National Account Sales Executive - Still Warehouse for Walmart US

    Aug 2022 - Jan 2023

  • Director of Walmart/Sam's Club Operations - Central

    Mar 2021 - Aug 2022

  • National Account Executive for Walmart/ Sam's Club

    Jan 2016 - Mar 2021

  • Area Sales Manager, Home Market Division

    Aug 2010 - Jan 2016
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  Molson Coors Beverage Company

  Jan 2023 - now

  Led a team in the development of the strategic long-term supply chain and digital transformation direction and approach through Integrated business planning, robust insight creation and storytelling through analytics, across the Americas.• Drove alignment to key enterprise metrics, built one way to measure and report metrics, shifted SC capability from reporting to delivering actionable insights.• Managed and led governance and enhancements to the Beverage Control Tower for the overall supply chain strategy.• Developed, evolved, and maintain the SC IBP processes of DR, SR, S&OE, and supporting initiatives inclusive of UVOD. Show less

  • Sr. Director of Integrated Business Planning & Commercial Planning

    Aug 2024 - now

  • Director of Integrated Business Planning & Digital

    Jan 2023 - Sept 2024