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Abhinanda Roy

Abhinanda Roy

Data Executive

Followers of Abhinanda Roy1000 followers
location of Abhinanda RoyBengaluru, Karnataka, India

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  • Timeline

  • About me

    Product @MiQ | Adtech | Programmatic Advertising

  • Education

    • St. Paul's Cathedral Mission College

      2010 - 2013
      Bachelor’s Degree Economics

    • Gokhale Memorial Girls' School

      2008 - 2010
      High School Eco science

    • University of Calcutta

      2013 - 2015
      Master’s Degree Economics

  • Experience

    • Rare Mile Technologies

      Sept 2015 - May 2016
      Data Executive

    • Ipsos

      Jun 2016 - Jun 2018
      Consultant

    • Myra Medicines

      Jul 2018 - Mar 2020
      Data Analyst

    • MiQ

      Mar 2020 - now

      Driving products across industries and sectors with highly custom solutions via cutting edge product analytics at MiQ.

      • Associate Product Manager

        Oct 2022 - now

      • Senior Product Analyst

        Oct 2021 - Sept 2022

      • Product Analyst

        Mar 2020 - Sept 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Abhinanda Roy
      Contribution in creating use case using Amazon Marketing Cloud to deliver significant value to the advertiser https://aws.amazon.com/solutions/case-studies/miq-amazon-marketing-cloud/ Jun 2022 Using AMC and Amazon Ads APIs, MiQ can find product-level insights for selling items on Amazon.com. MiQ customers use its solution to orchestrate and optimize campaigns running on Amazon Ads, with a goal of promoting products for sale on Amazon.com. To measure the performance of these campaigns, MiQ decided to build a data pipeline that queried AMC, which helps advertisers create aggregated reporting from cross-channel Amazon Ads campaigns in a data clean room environment with strict safeguards… Show more Using AMC and Amazon Ads APIs, MiQ can find product-level insights for selling items on Amazon.com. MiQ customers use its solution to orchestrate and optimize campaigns running on Amazon Ads, with a goal of promoting products for sale on Amazon.com. To measure the performance of these campaigns, MiQ decided to build a data pipeline that queried AMC, which helps advertisers create aggregated reporting from cross-channel Amazon Ads campaigns in a data clean room environment with strict safeguards around data privacy and security, such as pseudonymization. Show less