Ian McClellan

Experience

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  Remodeling Media Group

  Aug 2004 - Mar 2005

  Account Executive

  I was an outside account executive, trying to gather accounts around the greater Toledo area. Street sales, cold calls. I gained 7 accounts and procured an assorted levels of advertising with each. It was an opportunity to get my hands into television, billboards, print media, and radio.

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  WNWO NBC 24 Toledo

  Sept 2005 - Feb 2008

  Creative Services Coordinator

  Produced commercials and internal video for NBC 24, Toledo's NBC affiliate. Worked closely with clients and sales to create commercials and campaigns.

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  DayMark Safety Systems

  Feb 2008 - Apr 2011

  I ran the Marketing & Communications Team at DayMark. We provided marketing support to Direct and Distribution channels both nationally and internationally, through mediums like catalogs, promotions, direct mail campaigns, website, e-blast and promotional partnerships. Worked in all aspects of media design for print, web, and e-blast. I was responsible to design, script, film, and edit all internal and external video for DayMark Safety Systems. From product videos and new product demonstration to safety training videos and podcasts. There are a number of support roles I played within the marketing department including graphics and creative design, some website development and a wide range of literature development.

  • Marketing & Communications Manager

    Mar 2009 - Apr 2011

  • MultiMedia and Design Specialist

    Feb 2008 - Mar 2009
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  CMC Group

  Apr 2011 - Feb 2014

  At CMC Group, I am responsible for leading an innovative and responsive team of marketing professionals. We provide all aspects of market-centered digital and print collateral, packaging design, websites, social media presence, PR and event-based marketing. Our measure of success is centered around our ability to support our internal and external customers in both proactive and reactive activities that allow for growth; while simultaneously providing the company a heightened brand-awareness in the market. Show less

  • Director of Marketing

    Jul 2012 - Feb 2014

  • Marketing & Communications Manager

    Apr 2011 - Aug 2012
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  Impact Products, LLC

  Feb 2014 - Sept 2015

  Marketing Manager

  At Impact Products, I was responsible for all marketing and sales support activities, as well as a high degree of product development interface. Driving a number of cyclical publications, eblast campaigns, social media and web initiatives, as well as traditional sales literature. As a manufacturer, there was a need for packaging design - and an increased focus on product launches. Tradeshow management was also the responsibility of my team. During my time at Impact, we also acquired 2 large companies and my team was instrumental to the systematic introduction of a wide range of product to our existing customer channels. Show less

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  Gleaner Life Insurance Society

  Sept 2015 - Feb 2016

  Marketing Manager

  While my time at Gleaner Life Insurance Society was short, I gained exposure for the first time to a service-based not-for-profit industry with an exclusively Business to Consumer model. A high degree of adaptation was needed for the transition from B to B over to B to C. I enjoyed my time at Gleaner immensely, because it worked muscles I hadn't used since my time at NBC, almost a decade before. Periodicals, customer-facing literature and events, and a heightened community feel were the hallmarks of this job. While at Gleaner we worked through a web launch, a large-scale convention of our membership in Illinios, and several new product launches. Show less

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  Rudolph Libbe Group

  Feb 2016 - Apr 2022

  Marketing Manager, Rudolph Libbe Inc. / Rudolph Libbe Properties

  Rudolph Libbe Inc. is a nationally ranked master builder offering a full range of project delivery methods, including general contracting, design-build and construction management. With the region’s largest self-perform workforce, Rudolph Libbe directly employs a team of experienced craftspeople from all major construction trades to maintain the highest standards for quality, schedule and safety. Markets served include automotive, commercial/retail, educational, food processing, government/institutional, healthcare, hospitality/recreation, industrial/manufacturing, metals, power/petrochemical, warehouse/distribution and worship. Show less

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  Full House Casino Entertainment

  Jan 2019 - now

  Chief Entertainment Officer
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  CMC Group

  Apr 2022 - now

  Director of Marketing