FRANKLINA KONTOH

Experience

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  Ghana Statistical Service

  Feb 2009 - Jul 2009

  Data Analyst(Temporary)

  Interviewing respondents and editing responses for Population & Housing Census (trial) within the Adabraka MetropolisAssisting supervisor to oversee and monitor data collection, survey field work including planning, logistics and hiring Responsible for interviewing persons of selected enumeration areas for Ghana Time Use Survey within some selected districts in the Eastern region

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  Institute of social, statistical and Economic Research (ISSER)

  Apr 2010 - Sept 2010

  Research Assistant(Temporary)

  Interviewed selected members of the Farmer-Based Organization (FBO) within some communities in the Eastern Region, a survey sponsored by MiDA. Data coding, data entry, data editing data analysis & assistance with writing up

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  Bureau of Market & Social Research

  Oct 2012 - May 2014

  Research Assistant

  • Conducting in depth analysis of the company’s consumers based and the growth of product in the market• Supervising and assisting Project Managers in the design and development of research instruments.•Client Management (Updating clients on the progress of research projects and ensuring quality of work done)• Overall training of in-house staff (both Qualitative and Quantitative Executives) on new developments in the research field and in the use of statistical and Qualitative tools for their development in the research field.• Authoring final reports to ensure compliance with overall research objectives and recommendations to clients• Ensuring timely execution of research projects.• Manage the design, collection, retrieval and analysis of critical forecasting and performance of data • May offer advice and counsel clients in determining the appropriate analytical methodology to meet their needs and achieve their objectives. • Responsible for maintaining and updating a repository of data analysis, statistical and data management software and computer applications • Briefing and training interviewers on the implementation of questionnaires to respondents • Data processing and Data Cleaning with SPSS and Excel Show less

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  Centre for Media Analysis

  Jun 2014 - Apr 2015

  Research Media Analyst

  • Collecting and evaluating information available via news organizations, online forms, news sites and other human sources.• Selecting research methods appropriate to pre-defined client criteria.• Supervision of data reporting and coding.• Provides timely intelligent data and perception ratings for necessary reactive measures for clients.• Weekly analyzed data and monthly media research reports on the following:- New Products in the market and projections- Competitor’s operational strategies tracking- Sector media segmentation measurement- Competitors’ media engagements and coverage measurements- Issues sector projection and measurement- Corporate brand image projection in relations to other brands Show less

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  Marketing Support Consultancy Ltd

  May 2015 - now

  Market Research Analyst

  • Manages and coordinates research projects, including drafting proposals, questionnaire design, data analysis, data interpretation, writing reports and development of recommendations. • Coordinates the management of day-to-day operational aspects of research projects. • Moderates focus group discussions. • Liaises with and manages survey staff. • Conducts qualitative or quantitative surveys, which may involve fieldwork, interviews or focus group assessments. • Uses statistical software to manage and organize information. • Analyzes and interprets data to identify patterns and solutions, including surveys and focus group transcripts. • Advises clients and senior management on how to best use research findings. • Communicates with clients to understand and document the business objectives. • Liaises with Team Members to select the most appropriate research methodology and techniques. • Designs qualitative and quantitative research plans for products in all stages of the Product Life Cycle. • Designs research questionnaires and moderator guides. Show less