B.K Singh

Experience

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  Asian Paints India Ltd

  Aug 1986 - Dec 1993

  Branch Manager l Product Manager

  At Asian Paints, I learnt key business principles such as business forecasting, supply planning, product launches, pricing, and manufacturing. After completion of my training, I went on to lead the business for North East India, later becoming an integral part of the team that launched Auto Refinish Paint ‘APCA’, the company’s first foray away from the traditional household decorative segment

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  Hinsdustan Lever Ltd

  Jan 1994 - Feb 1997

  Area Sales Manager -Detergents

  I spearheaded the business in the North East with a turnover of INR 110 Cr, playing a key role in the integration of TOMCO (Tata Oil Mills Company) with HLL

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  Hindustan Lever Exports

  Mar 1997 - Mar 2001

  Business Development Manager

  I led the end-to-end marketing of branded processed mushrooms at the national level, working closely with multiple stakeholders on branding and sales strategy after HUL took over Kissan. I, then, went on to develop the marketing plan for leather shoes and goods in domestic markets

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  Unilever

  Apr 2001 - Oct 2005

  Branch Sales Manager - South ( Premium Personal Care )

  I led the premium personal care business, with a revenue of INR 150 crores for brands such as Lakme, Elle 18, Fair and Lovely, Ponds, Axe, Rexona deodorants, Kotex, and Huggies among others. I also successfully launched luxury brands such as Calvin Klein and Elizabeth Arden in the perfumes and colour cosmetics category after thorough on-ground consumer research at the local level

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  TI Cycles of India

  Nov 2005 - Oct 2009

  Senior Vice President Sales Marketing

  I brought in a complete transformation in the cycle industry by innovating path-breaking strategies across retail, distribution, business development, sales and marketing that set the brand apart from the standard industry practices, resulting in a revenue of INR 730 Cr. Played a key role in conceptualising retail concepts such as Track & Trail (for super premium buys), BSA Go (for premium and popular buys) and BSA Shoppe (for mass and budget buys), apart from introducing super premium cycle brands including Bianchi from France and Cannondale from USA, establishing TI cycles as a modern, youthful and dynamic brand that went on to become the preferred choice in fitness, recreation and personal mobility solutions Show less

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  Dalmia Bharat Group

  Nov 2009 - Aug 2011

  Executive Director - Sales & Marketing

  I was responsible for the top-line and bottom-line, successfully leading an increase of over 80% in the turnover and over 45% in the EBITDA within a short span of less than two years. Apart from leading day-to-day sales operations, I also spearheaded the overall strategic transformation of sales systems, operational planning and processes by setting up a stable team and establishing SOPs, in addition to bringing in a culture of innovation, responsibility and accountability to results. I led integration of brands, processes, and culture by devising a sales strategy for the mergers with Adhunik Cement, OCL Limited and Calcom Cement. Additionally, I defined roles and KRAs, establishing the ‘Dalmia way of Sales’ and ‘Dalmia way of Management’ across the organization Show less

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  Dalmia Bharat Enterprises Ltd.

  Sept 2011 - Apr 2019

  Senior Executive Director - Corporate Brands & Corporate Communication

  Creating a new brand identity and establishing a robust communication strategy across a diverse product portfolio, I led the transformation of the Group’s brand image across the cement, sugar, refractories and power businesses spanning a total turnover of over INR 10,000 Cr. I was also responsible for driving product launches, Go-to-Market strategies, digital marketing and analytics along with spearheading a smooth brand and product integration with Bokaro Jaypee Cement plant (2014) and Kalyanpur Cement (2019).By leading an effective ATL and BTL strategy to communicate the core messaging and drive brand equity, ultimately enhancing sales performance, the organization grew from being a regional player to its current position of being the country’s fourth largest cement brand Show less

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  Dalmia Bharat Limited

  May 2019 - Apr 2020

  Marketing Advisor

  As the overall custodian of the Dalmia brand, I directly led marketing, capacity expansion, and the organization’s blueprint for the future, apart from spearheading business planning, strategy, innovation and packing development for new products, ensuring sustainability and future readiness