Mohamed Shehata

Experience

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  Asma Group

  Jul 2006 - Nov 2006

  Sales & Marketing

  - Presenting products to clients - Follow up with clients

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  Barclays

  Jun 2007 - Jul 2008

  Sales

  - Credit sales

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  ALICO AIG Life Insurance,

  Aug 2008 - Jul 2009

  Marketing & P.R Agent

  - Presenting insurance programs to clients - Follow up with clients- Renew the contracts

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  Alex Express

  Dec 2009 - Oct 2012

  • Manage social media properties (Facebook,Twitter), including daily monitoring, posting, and content development.• Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online. - Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic.- Managing the marketing budget on a day to day basis.- Producing innovative and cost-effective promotions both in print and online.- Developing and maximising third party relationships to deliver on brand objectives and strategies.- Delivering an events programme, to ensure that brand presence is maximised and strategic objectives are met.

  • Social Media Specialist

    Sept 2011 - Oct 2012

  • Senior Marketing & P.R

    Dec 2009 - Oct 2012
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  T.H.M Group for trading and projects.

  Oct 2012 - Oct 2014

  Senior Marketing

  • Carlos Cafes style ( 6 outlets ) • Abn Al Balad Oriental & Grill restaurants ( 3 outlets )• Abn Hamedo Seafood restaurants ( 1 outlets )• Preparation main factory________________________________________________1. Assist on conducting quality reports gathered from customers and effective competitive shopping studies.2. Closely monitors and analyzes sales volumes, market share trends and competitive activity.3. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.4. Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.5. Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).6. Analyzes consumption and compares results to established objectives to assure the effectiveness of marketing programs.7. Responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.8. Define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.9. Execute marketing initiatives in support of long term strategies through leadership of the business team.10. Accountable for delivering the brand’s profit, volume and market share objectives. Show less

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  Talaat Patisserie.

  Oct 2014 - Dec 2015

  Marketing Manager

  • Talaat Patisserie.( 10 outlets ) • Plan marketing and branding objectives.• Expand product solutions and offerings.• Prepare marketing strategies alongside other company executives and staff.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Prepare and adhere to budgets.• Oversee creation and delivery of press releases, advertisements, and other marketing materials.• Design print ads and publications.• Ensure brand messages are consistent.• Gather and analyze customer insight.• Nurture and enrich all external perceptions of the company and growth of market share.•engage consumers on social media.• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.• Lead all areas of content generation and production across all media platforms.• Take calculated risks based on data-driven analytics.• Drive overall CRM and direct marketing.• Engage other organizations within the community.• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.•Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader. Show less

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  Nour El Din El Sherif For Trading Vehicles

  Dec 2015 - Sept 2019

  Marketing Manager

  Peugeot, Volvo and Skoda Authorized Distributor- Manage and coordinate all marketing, advertising and promotional staff and activities- Conduct market research to determine market requirements for existing and future products- Analysis of customer research, current market conditions and competitor information- Aevelop and implement marketing plans and projects for new and existing products- Expand and develop marketing platforms- Manage the productivity of the marketing plans and projects- Monitor, review and report on all marketing activity and results- Determine and manage the marketing budget- Deliver marketing activity within agreed budget- Report on return on investment and key performance metrics- Develop pricing strategy- Create marketing presentations- Liaise with media and advertising- Collaborate with the sales function- Monitor industry best practices Show less

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  Madre Baby

  Sept 2019 - Jun 2021

  Founder & CEO