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Vivek Tripathi

Vivek Tripathi

Digital Marketing Intern

Followers of Vivek Tripathi448 followers
location of Vivek TripathiDelhi, India

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  • Timeline

  • About me

    DevOps Tech Lead at Takneeki.Inc

  • Education

    • Jaypee University of Information Technology

      2013 - 2017
      Bachelor of Technology - BTech Computer Software Engineering

    • MICA

      2018 - 2019
      Post Graduate Certification Program Digital Marketing and Communication

      Started in October’18, a comprehensive 6-month program on digital marketing created by industry experts from leading digital corporates.• Worked comprehensively on projects and Case studies: Hewlett Packard Enterprise, Foodborg, Bajaj Auto, HCL Tech Project, Zivame, RentoMojo, etc. • Executed a social media campaign for Upgrad on Facebook and, Display and Search Ad campaigns on Google Ads and Analytics. • Earned Certifications in Branding & Communication, Marketing… Show more Started in October’18, a comprehensive 6-month program on digital marketing created by industry experts from leading digital corporates.• Worked comprehensively on projects and Case studies: Hewlett Packard Enterprise, Foodborg, Bajaj Auto, HCL Tech Project, Zivame, RentoMojo, etc. • Executed a social media campaign for Upgrad on Facebook and, Display and Search Ad campaigns on Google Ads and Analytics. • Earned Certifications in Branding & Communication, Marketing Analytics, Social Media and Content Marketing.• Worked comprehensively and applied knowledge on Projects and Case studies: Axis Bank, L’Oreal, LyvenSured, TelTek, McGraw Hill Education, and The Quint. Show less

    • Institute of Management Technology, Ghaziabad

      2020 - 2021
      Post Graduate Program Management

  • Experience

    • BW Disrupt

      Aug 2017 - Nov 2017
      Digital Marketing Intern

      BW Disrupt, one of the community of BW Businessworld Media Pvt. Ltd. A platform for promoting young entrepreneurs with disruptive ideas and also connects new startup dreamers with investors. • Social Media Marketing • Creative Content Creation • Content Development• Creative Designing using Photoshop• Pre - Live - Post Event Marketing on Social Media.• Creating and executing marketing campaign.

    • BW Businessworld

      Nov 2017 - May 2018
      Marketing Executive

      • Product Manager for several BW Businessworld & IPR Events• Led & successfully executed several marketing campaigns promoting IPR events, Syndicate Events, Magazine Issues, Community Websites, etc.• Led & executed several media partnerships with various companies and brands.• Successfully created Media Marketing Plans for several BW Businessworld communities and events.• Social Media Marketing of several BW Businessworld Communities and Events assigned.• Speakers and Partners acquisition for BW Businessworld Events.• Designing Creative Content for Online Promotion.• Speaker/Sponsor Engagement: Engaging all Speakers and Sponsors/Partners to write or provide an article content for website to generate more traffic. • Creating a digital touch point for subscribers and attendees. • Community/Website Marketing of BW Businessworld and it's communities: BW People/BW Education/BW Disrupt.• Database Development & Management.• Branding through Media Partnerships and Tie-Ups. • Barter Agreements to save cost. • Coordinating Internally and externally with Sales, Finance, Design and IT teams. Show less

    • Cognizant

      Sept 2018 - Dec 2019
      Digital Marketing Analyst

      • Cooperated with Google account managers and provided support for large customer strategies.• Optimized Google Search, Maps, and Display Ads Campaigns in order to maximize account ROI.• Researched marketing Insights, created new campaigns and implemented the best optimization strategy to achieve the Client’s CTR targets based on data performance.• Reviewed the client’s Website and Business Model.• Created Expanded Text Ads (ETA) for Clients with Keyword Relevance and proper business offering, to maximize clicks/impressions. Choosing appropriate Keywords according to services/products for maximum visibility of business accounts. Show less

    • Takneeki.Inc

      Jun 2021 - now
      DevOps Tech Lead

  • Licenses & Certifications