Dolunay Soykan

Experience

• 

  Colgate-Palmolive

  Jul 2007 - May 2018

  Leading change in indirect trade management with analytical skillsPioneer in the organization for managing both direct & indirect tradeManaging two major distributors in different regionsFocus on sustainable growth in indirect supermarketsEstablishing channel mindset within the businessAdvanced level of engagement with customers Managing & developing a multi layered sales team Managed global and local customers (Tesco Kipa & Pehlivanoğlu) Achieved profitable and sustainable sales growthEnsured 5P excellence in all direct trade supermarkets in the regionBuilt & executed commercial plans while managing trade investments in line with company guidelinesManaged a multi-customer region and a multi-tier field sales team Trade and shopper marketing approach within sales teamAdvisory role in integrating 5P strategies into customer managementLiason between account managers and the commercial teamUnderstanding and building solutions to customers' needsCustomized 5P execution in cooperation with account managers Building plans for sustainable growth in Hyper&SupermarketsTranslating marketing strategies into sales growth initiatives Relaunch of 5P strategy and tactics by retail environment and tracking executionDeveloping and leading RE specific trade plans & activities Full P&L responsibility of the leading local personal care brand Hacı ŞakirProject management for new product development and relaunchesProduct management in coordination with production teams Unique international experience of business analysis in a foreign countryWorked in a multi functional & cultural team in Deep Dive projectAnalyzed promotional investment effectiveness across customers and categories

  • Regional Customer Development Manager

    Apr 2017 - May 2018

  • Customer Development Manager

    Apr 2013 - Mar 2017

  • Business Development Manager - National Key Accounts

    Mar 2012 - Mar 2013

  • Sales Channel Manager - Supermarkets

    Feb 2011 - Mar 2012

  • Brand Manager

    Jun 2009 - Jan 2011

  • Customer Development Manager

    Aug 2008 - Jun 2009

  • Assistant Customer Development Manager

    Dec 2005 - Jul 2008

  • Project Analyst

    Jul 2007 - Oct 2007
• 

  Amazon

  Jun 2018 - now

  Leading Supply Chain Commercialization strategy across FMCG categoriesBuilding processes to drive adoption of central initiatives and cost-to-serve reduction projects Leading commercial negotiations with vendors around Supply Chain efficiency initiativesManaging pipeline of potential leads via engaging with senior stakeholdersValue generation for Category P&Ls thru executing efficiency programs Driving adoption of import for EU vendors to optimize supply chainBuilding trust with Internal and external stakeholders Successfully launched category in TR websiteEnd to end business management for Sports categoryCo-launched Same Day delivery in Istanbul to enhance speed and delivery experience for Turkish customers

  • Senior Vendor Manager- Supply chain programs (Consumables)

    Sept 2022 - now

  • Senior Vendor Manager- Supply chain programs (Other Hardlines)

    Jan 2021 - Nov 2022

  • Senior Vendor Manager - Direct Imports

    Jul 2019 - Jan 2021

  • Senior Vendor Manager - EU Expansion

    Jun 2018 - Jul 2019