Alexandra Polischuk

Experience

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  Next vision

  Jan 2014 - Jan 2015

  Assistante marketing

  - Conducted extensive primary research in order to optimize marketing strategy;- Developed databases from scratch;- Provided data analysis and recommendations to improve pricing strategy;- Generated reports with different kind of graphs according to clients requirement;- Provided monitoring and analysing market trends- Supported a project manager in any of his duties

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  Citrine

  Jan 2015 - Jan 2018

  - Applied strategic leadership with particular emphasis on key client relationships and project management;- Architected digital process that enhances strategic basis and flow for clients, whereby directing the work of cross-functional agency teams, including PPC specialists, PR managers, Strategists, Copywriters, PR managers, Web Designers and Programmers, to create impactful Interactive solutions;- Maintained effective internal communications to ensure that all relevant agency functions are kept informed of business goals;- Prepared rebranding of the agency (new philosophy, new brand image, new identity, new materials), developed new marketing strategy, long-term marketing plan, repositioning of the agency;- Took part in creation of new brands:: Amber Hub, Startups Ocean, Appoint.ly;- Reduced and controlled agency expenses by optimizing business processes;- Conducted strategic briefing, encouraged and maintained a healthy team spirit;- Developed strategies and marketing campaigns of different objective levels and types (business-, brand-, product-, trading-, pricing-, pr-, smm-, digital -, overall marketing strategy). Показати менше - Researched and analysed market trends, demographics, pricing policy, competitor products, and other additional information to find relevant consumer insights and create effective strategy;- Developed and implemented marketing strategies in line with clients business goals (local and multicultural markets: Great Britain + France + Italy + Moldavia + Belarus + Russia + Ukraine - Moneyto co Ltd; Czech Republic + Ukraine - Finance Business Service; Poland + Ukraine (Whisbear, infoShare), Kazakhstan (Paloma 365), CEE region (Appoint.ly, Amber Hub, Professor Why), USA (Delante leather, Startups Ocean, Brew Ha Ha), Canada + Europe (Unikrane), Canada + Ukraine (Meest Express));- Analysed brand DNA, created unique Positioning and Brand communication map;- Prepared and executed multichannel marketing campaigns;- Analysed the success of marketing campaigns and created reports;- Created a feasible marketing plans for the clients and oversaw its implementation;- Managed production of marketing materials supporting promo campaigns that aligned correctly with the overall client strategy;- Worked closely with project/brand managers (client side), in-house team, chief executive officers, third parties;- Provided each client with individual brief and commercial proposal according to objectives pursued. Показати менше

  • Chief Executive

    Jan 2015 - Jan 2018

  • Executive Marketing Manager

    Jan 2015 - Jan 2016
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  Promo

  Jan 2018 - Jan 2019

  Marketing Chief

  - Developed the company’s mid to long term strategic and annual business plans.;- Built a new Performance marketing department from scratch;- Provided streamlined marketing process to realise cost savings across the department;- Controlled all marketing activities across the full marketing mix;- Built a sales funnel for effective lead generation through multiple channels;- Supervised the execution of KPI’s for marketing activities across the business;- Led the company's rebranding process. Показати менше

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  LIGA ZAKON

  Jan 2019 - Jan 2021

  Head Of Marketing Communication & Digital

  - Developed go-to-market brand, communication strategy- Сreated the digital strategy for clients attraction&retention- Increased conversion rate up to 40% avg (lead->client)- Led the new brand creation process- Supervised the execution of marketing and sales KPI`s- Successfully launched new product (42 500 commersial users per six months)

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  Corewide LLP

  Jan 2023 - now

  Marketing Director