Katrien Geuens

Experience

• 

  Brussels Airlines

  Jul 2007 - Oct 2007

  Marketing Executive
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  VMMa

  Oct 2007 - Jul 2009

  Jr Brand Manager Q-music
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  Test-Aankoop

  Aug 2009 - now

  Marketing Coordinator & Brand Expert

  • Branding: implement values, create an offer architecture, develop a new housestyle, creation of a brandbook, deployment in and outhouse, culture workshop• Coordination of online and offline marketing actions in collaboration with communication agencies (push & pull, petitions, class actions, ...), monitoring and reporting to improve campaigns• Member acquisition & upselling through internal and external channels. • Coordination of the acquisition affiliation program, strategic guidance of promotional material, funnel and design• Set up of loyalty program for members, development of communication around their advantagesTest Aankoop is the biggest consumer association in Belgium with more than 300.000 subscribers. It's part of Euroconsumers, the second biggest consumer organisation in the world. Show less