Juan Vargas

Experience

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  MindGroup · Business Development

  May 2015 - Nov 2015

  Social Media Manager

  A few details of my experience:* Created content for multiple commercial profiles.* Oversaw community engagement activities across various profiles.* Proposals for brand activations and engagement campaigns.* Conducted benchmarking and competitive analysis, identifying opportunities for improvement.

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  HopperCat

  May 2016 - Nov 2016

  Social Media Manager

  A few details of my experience:* Created content for multiple commercial profiles.* Oversaw community engagement activities across various profiles.* Administered digital advertising budgets.* Designed proposals for brand activations and engagement campaigns.* Conducted benchmarking and competitive analysis, identifying opportunities for improvement.

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  Talent-Network

  Feb 2017 - Sept 2017

  Social Media Manager

  A few details of my experience:* Implemented content strategy on social media.* Managed the digital community across multiple profiles.* Designed visual content materials for social media.

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  TD Publicidad

  Jan 2018 - Sept 2018

  Digital marketing specialist

  A few details of my experience:* Implemented organic and paid content strategies, increasing brand positioning by 30%.* Managed commercial profiles on social media.* Administered campaigns and budgets in Google Ads and Meta Ads, optimizing investment.* Developed content strategies for demand generation.* Created result reports with key analysis.* Designed content for social media.* Presented creative and commercial proposals to clients, increasing digital service loyalty by 20%. Show less

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  Michelada.io

  Sept 2018 - May 2023

  A few details of my experience:* Led the Corporate Communication team.* Planned and executed internal programs for talent demand generation.* Organized and supervised team activities, ensuring timely deliveries and increasing productivity by 85%.* Promoted brand programs and initiatives through internal and external communication channels.* Planned and developed corporate events, achieving a 70% employee participation rate.* Managed, conducted, and analyzed organizational climate surveys, obtaining a 65% employee response rate.* Created initiatives and internal programs to strengthen organizational values and culture.* Collaborated with multiple stakeholders on the people journey map and benefits analysis to enhance employee experience. Show less

  • Internal Communication Specialist

    Nov 2019 - May 2023

  • Content specialist

    Sept 2018 - Nov 2019
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  Vitesco Technologies

  May 2023 - Feb 2024

  Communication Analyst

  A few details of my experience:* Implemented the organic content strategy on social media, aligning posts with brand objectives and values, resulting in a 40% increase in visibility.* Managed commercial profiles on Facebook and LinkedIn, optimizing interaction and engagement.* Led the dissemination of brand programs and initiatives through internal and external channels.* Measured and analyzed campaign results with Meta Analytics, optimizing content strategy for Mexico.* Planned and executed internal programs for talent demand generation.* Managed the CMS for editing and maintaining the corporate website, achieving a 90% content update compared to the global site.* Translated and localized communication campaigns for better audience comprehension in Mexico.* Negotiated with external providers, securing the best service agreement for the company. Show less