Lynn De Winnaar

Experience

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  Independent News & Media

  Jan 1999 - Jan 2003

  Promotions Manager

  Conceptualise and develop trade advertising campaigns, media planning and placementFull project management and implementation of the Eagle Print Awards, an annual creative award featuring international judges and an awards ceremonyInitiate, write and facilitate publication of all press releases for the divsion nationally, as well as all internal communications for the divisionBudget planning and control of trade marketing budget for the divisionNegotation and management of trade exchange agreementsSourcing, coordinating and manufacturing (where necessary) promotional gifts and stock for division nationallyFull arrangement, implementation and hosting of all client and staff entertainment, including golf days, functions, events, incentive trips, teambuilding, etc.Relationship building with key stakeholders, e.g. industry body representatives, editors, senior management within the company Show less

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  Times Media Group

  Jul 2003 - Nov 2013

  Developing and implementing marketing strategy for my two brands (Sunday Times and The Times) in line with the strategic plan of the business each yearConsumer brand marketing, including ATL campaigns, promotions, events and circulation marketing (to drive both single copy sales and subscriptions)Managing promotion of other company brands in my products (interdepartmental marketing within a media company that included newspapers, magazines, TV, cinema and digital)Project managementNegotiation and management of trade exchanges, sponsorships and media partnershipsTrain, manage and assess junior colleagues and internsWorking with our PR agency to conceptualise and publish beneficial storiesWorking with an ad agency in conceptualising, developing and launching product and brand campaignsPlanning and placement of all media for my brands across print, outdoor, online, and other channels where applicableProviding our events company with marketing collateral, branding, templates, etc. as required to ensure events are on brand, impactful and successfulDeputise for the GM of marketing as and when required Show less Conceptualising, planning and implemeting short, medium and long term strategy for trade marketing and promotion of Sunday Times, Sowetan, Sunday World, Weekend Post and the division to tradeCompilation and control of all trade marketing budgetsPlan, develop and impelement trade advertising campaigns, events, promotions, launches, online advertising and reportingEnsuring brand compliance across all marekting collateralInitiating and nurturing key relationships with industry bodies, clients, partners, advertisers and internallyProactive creation of newsletters and press releases and ensuring effective dissemination thereofTeambuilding, motivational and training workshopsClient entertainment - full arrangement without assistance of golf days, functions, parties, sporting events, etc.Promotions - conceptualising, sourcing and manufacturing where required gifts, clothing, banners, etc specific to each promotion Show less

  • Marketing Manager: Consumer Sunday Times and The Times

    Aug 2007 - Nov 2013

  • Trade Marketing Manager

    Jul 2004 - Jul 2007

  • Trade Promotions Manager

    Jul 2003 - Jun 2004
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  LexisNexis New Zealand

  Jul 2014 - May 2017

  Segment and Solutions Marketing Manager

  Responsible for commercial success of marketing programmes at LexisNexis NZMonitor and deliver market, customer and competitive intelligence and translate insights into actionable, measurable marketing plans that drive revenueDevelopment of annual marketing plan covering customer segment marketing and content solutionsDrive and implement best practice GTM strategiesDevelopment and communication of marketing programmes with all stakeholdersManaging marketing budget marketing campaign reporting Show less

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  N3 - Business Buying Power

  May 2017 - Feb 2018

  Marketing Manager (Contract)

  Maternity Cover ContractDriving growth and obtaining profitable results across the Marketing function, and responsible for Association and Independent Channels. The role is strategic and pivotal to the direction, growth and success of the business. Key point of contact for an outsourced telesales team and leading a high performing marketing team. Develop and maintain close working collaborative relationships with key stakeholders.

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  Auckland Business Chamber

  Jun 2018 - Jul 2019

  Marketing Manager

  Initially contract role to manage digital transformation and strategy including HubSpot migration.

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  Independent Timber Merchants

  Jul 2019 - Oct 2022

  CRM & Loyalty Manager
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  Mitre 10 (New Zealand) Limited

  Oct 2022 - now

  Marketing Automation Manager