
Lars G.O. Soderstrom
Master Thesis in Thermo Dynamics

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About me
CEO/founder at Tobago Gold Group (EU/USA/Trinidad & Tobago)
Education

Harvard Business School
1984 - 1986MBA Business AdministationActivities and Societies: Co-President of the International Business Club. Full tuition scholar from Marcus Wallenberg Scholarship for International Business (Sweden).

Chalmers University of Technology
1973 - 1978MSME Mechanical EngineeringActivities and Societies: Class representative for mechanical Engineering class to Student Government MScME and international marketing

Harvard Business School
1984 - 1986Master of Business Administration - MBA Business Administration and Management, General
Experience

Volvo Car Corporation
Jun 1976 - Jul 1978Master Thesis in Thermo Dynamics1. Produced Master thesis project in R&D department.2. Worked on assembly line while at universty.
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SKF Industries (USA) Inc
Aug 1978 - Jun 1984Applications (& Sr) EngineerManaged technical support to US sales force and US distributors. Trained sales force. Assisted in sales process. Defined and produced world's first bearing application programs and databases which became implemented world-wide within SKF. First to use PCs within SKF (Apple 2 in 1979).

Bertelsmann - Digital Media Division
Jul 1986 - Aug 1987Group Business Development DirectorManaged group strategy projects, business plans, group marketing initiatives. 5 group companies involved with PC/software retailing, Software programming, Electronic Book project, Viral software production, Online E-Com solutions. Part of world's second largest media company and no 1 in Europe.

Chloride Group plc
Aug 1987 - Dec 1988Business Development Manager (at Group HQ)Led Business Plans for startup of Solar Energy Company (Chloride Solar) and led business plan and project management of Fuel cell project for telecom operators (Al-Air). Condusted group straategy reviews of electronics division and recommended management strategy for post acquisitions.

Chloride Industrial Batteries Ltd
Jan 1989 - Jan 1992Global Sales & Marketing Manager, telecoms sectorManaged global marketing and sales to telecoms sector. Achieved largest growth in the company. Managed market entry into Germany successfully after company trying for over 30 years. Established and grew global OEM customers and supply agreements. Interfaced with both mobile operators, mobile OEMs, PTTs and telecom OEMs. Managed internatonal sales force and distributors into this global market.

Linesco Electronics AB
Jan 1992 - Jan 1995CEOLed turnaround of electronics design and manufacturing company. Introduced SMD technology, obtained and led implementation of ISO 9001, computerized operations and doubled volume in 2 years.

Linesco Telecom (Group) AB
Jan 1995 - May 1999CEO/founderFounded and managed a videoconferencing value addedd reseller in Scandinavia. Opened up offices across Scandinavia and reached market leadership position. Launched VTEL Inc, Intel proshare, Smart Technologies. Reached highest marketshares in Europe for VTEL.

Stram International Inc
Jun 1999 - Jun 2003CEO/FounderManagement consulting to telecoms customers (Ericsson, Intellinet, Wireless Online). Interim positions as CEO for: Nordpointer Software AB, Interwoven Software (Scandinava), Satama (Web) Interactive (UK).

Viking Caribou Holdings Ltd
Mar 2000 - nowCEO/founderBusiness development and investment company offering management consulting and management for hire services and managing portfolio in land (Trinidad and Tobago) and real estate investments in Trinidad, Tobago, Sweden and Italy.

BBC Technologies
Jul 2003 - Jul 2004Product Marketing ManagerProduct planning, Product launches, Marketing management. TV, IPTV, web technologies. Won "Best New technology in TV industry) at NAB (Las Vegas) and IBC (Holland) for video database and editing system out of some 2,000 exhibitors.

Media Technology Solutions (MTS) Ltd
Jun 2004 - Jun 2008CEO/FounderManagement consulting, interim management and strategy consulting to broadcasting, telecoms and industry in the Caribbean. Clients included: TV, Radio, Cable TV, Airlines, Construction companies, services (hotel/yacht harbour, restaurants).

Cable & Wireless Trinidad (TSTT)
Jan 2005 - Jan 2006VP of MarketingManaged marketing department of around 100 staff with a USD 28 m spend. Largest marketing department in the Caribbean. Member of Senior Management Team and Investment Committee. Competed heavily with new mobile telecom entrant, digicel, and maintained highest marketshare in the Caribbean. Increased marketing spend effectivenes.

Caribbean Broadcasting Corporation
Jul 2008 - Jul 2011CEO/General ManagerBusiness Planning, Budgeting, Managed 3 divisions with 325 employees. National TV station, 4 Radio stations and country's only Cable TV network. Reported to Prime Minisier through Board of Directors. Defined 5 year Stategic Plan with USD 18 m CAPEX which was approved by Parliament. Modernization of TV, IPTV, VoD, HD TV.

Scayl Inc
Aug 2011 - May 2013EVP Business Development & International Sales & MarketingBusiness Planning, Budgeting, Fund raising, Recruitment, Marketing, Sales, Product Launches. Delivery of large files (Gigabyte size-so far 115 GB/email. .Launched company in USA and EU and raised USD 2.3 m VC & Angel funding. Appointed special advisor to Minister of Science & Technology & IADB in Jamaica on strategies for growing the local ICT/outsourcing industry.

Inter-American Development Bank
Jul 2012 - Sept 2015Sr Consultant in Entrepreneurship & Business DevelopmentBusiness development and business planning projects in Jamaica, Haiti, Dominican Republic, Suriname, Guyana & Trinidad. www.compete-caribbean.comICT, Waste-to-Energy, Carbon credits, Mobile phone application for farmers, forestry industry strategic plan for growth and enhanced competitiveness.

Tobago Gold Europe BV
Feb 2020 - nowCEO/FounderProducer of high quality "Tobago Chocolate Rum Cream". 17% alcohol, high quality Caribbean chocolate (cocoa), spices and rum. www.TobagoGold.com. Highest international competitive rating in (Q1/2020) in Europe by buyers, industry experts and customers. We are seeking suitable European & US and international distributors now. Contact CEO: Lars Soderstrom +1-868-4952552 and Lars.Soderstrom@TobagoGold.com.www.TobagoGold.com
Licenses & Certifications

MBA
Harvard Business SchoolJun 1986
MScME
Chalmers University of TechnologyJul 1978
Honors & Awards
- Awarded to Lars G.O. SoderstromCaribbean Business Plan Excellence Award Compete Caribbean-IADB Mar 2013 Lead Consultant for award winning business plan for new USD 100 m CAPEX recycling/energy venture in the Dominican Republic. First out of over 100 applicants.
Languages
- swSwedish
- enEnglish
- frFrench
- geGerman
- spSpanish
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