Lars G.O. Soderstrom

Lars G.O. Soderstrom

Master Thesis in Thermo Dynamics

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location of Lars G.O. SoderstromPort of Spain, Trinidad and Tobago

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  • Timeline

  • About me

    CEO/founder at Tobago Gold Group (EU/USA/Trinidad & Tobago)

  • Education

    • Harvard Business School

      1984 - 1986
      MBA Business Administation

      Activities and Societies: Co-President of the International Business Club. Full tuition scholar from Marcus Wallenberg Scholarship for International Business (Sweden).

    • Chalmers University of Technology

      1973 - 1978
      MSME Mechanical Engineering

      Activities and Societies: Class representative for mechanical Engineering class to Student Government MScME and international marketing

    • Harvard Business School

      1984 - 1986
      Master of Business Administration - MBA Business Administration and Management, General
  • Experience

    • Volvo Car Corporation

      Jun 1976 - Jul 1978
      Master Thesis in Thermo Dynamics

      1. Produced Master thesis project in R&D department.2. Worked on assembly line while at universty.

    • SKF Industries (USA) Inc

      Aug 1978 - Jun 1984
      Applications (& Sr) Engineer

      Managed technical support to US sales force and US distributors. Trained sales force. Assisted in sales process. Defined and produced world's first bearing application programs and databases which became implemented world-wide within SKF. First to use PCs within SKF (Apple 2 in 1979).

    • Bertelsmann - Digital Media Division

      Jul 1986 - Aug 1987
      Group Business Development Director

      Managed group strategy projects, business plans, group marketing initiatives. 5 group companies involved with PC/software retailing, Software programming, Electronic Book project, Viral software production, Online E-Com solutions. Part of world's second largest media company and no 1 in Europe.

    • Chloride Group plc

      Aug 1987 - Dec 1988
      Business Development Manager (at Group HQ)

      Led Business Plans for startup of Solar Energy Company (Chloride Solar) and led business plan and project management of Fuel cell project for telecom operators (Al-Air). Condusted group straategy reviews of electronics division and recommended management strategy for post acquisitions.

    • Chloride Industrial Batteries Ltd

      Jan 1989 - Jan 1992
      Global Sales & Marketing Manager, telecoms sector

      Managed global marketing and sales to telecoms sector. Achieved largest growth in the company. Managed market entry into Germany successfully after company trying for over 30 years. Established and grew global OEM customers and supply agreements. Interfaced with both mobile operators, mobile OEMs, PTTs and telecom OEMs. Managed internatonal sales force and distributors into this global market.

    • Linesco Electronics AB

      Jan 1992 - Jan 1995
      CEO

      Led turnaround of electronics design and manufacturing company. Introduced SMD technology, obtained and led implementation of ISO 9001, computerized operations and doubled volume in 2 years.

    • Linesco Telecom (Group) AB

      Jan 1995 - May 1999
      CEO/founder

      Founded and managed a videoconferencing value addedd reseller in Scandinavia. Opened up offices across Scandinavia and reached market leadership position. Launched VTEL Inc, Intel proshare, Smart Technologies. Reached highest marketshares in Europe for VTEL.

    • Stram International Inc

      Jun 1999 - Jun 2003
      CEO/Founder

      Management consulting to telecoms customers (Ericsson, Intellinet, Wireless Online). Interim positions as CEO for: Nordpointer Software AB, Interwoven Software (Scandinava), Satama (Web) Interactive (UK).

    • Viking Caribou Holdings Ltd

      Mar 2000 - now
      CEO/founder

      Business development and investment company offering management consulting and management for hire services and managing portfolio in land (Trinidad and Tobago) and real estate investments in Trinidad, Tobago, Sweden and Italy.

    • BBC Technologies

      Jul 2003 - Jul 2004
      Product Marketing Manager

      Product planning, Product launches, Marketing management. TV, IPTV, web technologies. Won "Best New technology in TV industry) at NAB (Las Vegas) and IBC (Holland) for video database and editing system out of some 2,000 exhibitors.

    • Media Technology Solutions (MTS) Ltd

      Jun 2004 - Jun 2008
      CEO/Founder

      Management consulting, interim management and strategy consulting to broadcasting, telecoms and industry in the Caribbean. Clients included: TV, Radio, Cable TV, Airlines, Construction companies, services (hotel/yacht harbour, restaurants).

    • Cable & Wireless Trinidad (TSTT)

      Jan 2005 - Jan 2006
      VP of Marketing

      Managed marketing department of around 100 staff with a USD 28 m spend. Largest marketing department in the Caribbean. Member of Senior Management Team and Investment Committee. Competed heavily with new mobile telecom entrant, digicel, and maintained highest marketshare in the Caribbean. Increased marketing spend effectivenes.

    • Caribbean Broadcasting Corporation

      Jul 2008 - Jul 2011
      CEO/General Manager

      Business Planning, Budgeting, Managed 3 divisions with 325 employees. National TV station, 4 Radio stations and country's only Cable TV network. Reported to Prime Minisier through Board of Directors. Defined 5 year Stategic Plan with USD 18 m CAPEX which was approved by Parliament. Modernization of TV, IPTV, VoD, HD TV.

    • Scayl Inc

      Aug 2011 - May 2013
      EVP Business Development & International Sales & Marketing

      Business Planning, Budgeting, Fund raising, Recruitment, Marketing, Sales, Product Launches. Delivery of large files (Gigabyte size-so far 115 GB/email. .Launched company in USA and EU and raised USD 2.3 m VC & Angel funding. Appointed special advisor to Minister of Science & Technology & IADB in Jamaica on strategies for growing the local ICT/outsourcing industry.

    • Inter-American Development Bank

      Jul 2012 - Sept 2015
      Sr Consultant in Entrepreneurship & Business Development

      Business development and business planning projects in Jamaica, Haiti, Dominican Republic, Suriname, Guyana & Trinidad. www.compete-caribbean.comICT, Waste-to-Energy, Carbon credits, Mobile phone application for farmers, forestry industry strategic plan for growth and enhanced competitiveness.

    • Tobago Gold Europe BV

      Feb 2020 - now
      CEO/Founder

      Producer of high quality "Tobago Chocolate Rum Cream". 17% alcohol, high quality Caribbean chocolate (cocoa), spices and rum. www.TobagoGold.com. Highest international competitive rating in (Q1/2020) in Europe by buyers, industry experts and customers. We are seeking suitable European & US and international distributors now. Contact CEO: Lars Soderstrom +1-868-4952552 and Lars.Soderstrom@TobagoGold.com.www.TobagoGold.com

  • Licenses & Certifications

    • MBA

      Harvard Business School
      Jun 1986
    • MScME

      Chalmers University of Technology
      Jul 1978
  • Honors & Awards

    • Awarded to Lars G.O. Soderstrom
      Caribbean Business Plan Excellence Award Compete Caribbean-IADB Mar 2013 Lead Consultant for award winning business plan for new USD 100 m CAPEX recycling/energy venture in the Dominican Republic. First out of over 100 applicants.