Marla Shea

Marla Shea

Local & National Sales Associate

Followers of Marla Shea539 followers
location of Marla SheaWashington DC-Baltimore Area

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  • Timeline

  • About me

    Mother. Mental Health Advocate. TTAG Board Secretary. Certified Performance Coach.

  • Education

    • Old Dominion University

      1984 - 1988
      BS Psychology with Management Minor
    • The College of William and Mary - Marshall Wythe Law School

      2011 - 2011
      ISEA
  • Experience

    • WJLA-TV

      Jan 1988 - Jan 1990
      Local & National Sales Associate

      Joined WJLA-TV-ABC in Washington, DC as a Local and National Sales Associate after being an office administration for a local advertising agency based in Bethesda, Md.Selected Achievements:· Worked as a liaison between Account Executives and advertising agencies local and in the region.· Negotiated and scheduled advertisers make goods.· Detailed order entry and account management.· Assisted sales management with reports and meetings.· Roughed traffic log and assisted traffic manager whenever needed.· Assisted in scheduling of political advertising Show less

    • WRMR-AM Radio

      Jan 1991 - Jan 1993
      Local Sales Manager/Account Executive

      Relocated to Cleveland and joined WRMR-AM Radio as an Account Executive. Within the year was promoted to Local Sales Manager with responsibilities for setting the station’s budget and setting sales incentives and goals for 12 Account Executives. Selected Achievements:Developed account base solely though new business.Generated additional station revenues through the development and implementation of vendor/co-op programs and the creation of new client package incentives.Conducted monthly training sessions and motivational training programs.Developed and implemented Senior Fair Trade Show for advertisers.First year recognized as Top Sales Person. Show less

    • NBC

      Jan 1993 - Jan 1997
      Account Executive

      WKYC is an affiliate of the NBC Television Network and a premiere Cleveland TV station covering news and general entertainment. Actively recruited into a greater Account Executive position with release cost of radio non-compete paid by NBC to join the station. Selected Achievements:Increased and managed account base from $1mm to $5.4 million.Produced $750K+ in new station revenues: generated $250+ in additional revenues through the “Buddy Check” breast cancer awareness campaign with Rite Aide and University hospitals and $500K+ in new station revenues with implementation of the “Toyota Sunrise Forecast” segment which is still on the air today. Implementation of additional vendor programs yielded 20% increase in station revenues.Top Account Executive in New Business Sales - grew account base by 25%, adding $400K in new business.Managed local and regional political advertising. Show less

    • Fox Television

      Jan 1997 - Jan 1999
      Senior Account Executive

      WJW, channel 8, is an owned and operated television station of the Fox Television Network providing news and general entertainment to the Cleveland region. Recruited by the Local Station Sales Manager into highly lucrative Senior Account Executive position. Selected Achievements:· Grew annual sales volume to $10mm.· Maintained and grew regional and local account base.· Top seller of NFL sports packages 1997/1998.

    • T&M Design & Construction, Inc.

      Jan 2000 - Jan 2005
      President/Owner

      Upon relocation to the Lehigh Valley, founded “From Here to There,” a local design and redecorating company, which grew to include an established client base of 25 across the Lehigh Valley. Within less than 2 years this steady increase led to the creation and start-up of T&M Design & Construction, Inc. a remodeling company with clientele based throughout the Allentown, Reading and Philadelphia region. Selected Achievements:·Led all marketing and sales activities resulting in $600K in annual billings. ·Developed all marketing materials, conducted on-site presentations, recruited and managed at all times at least 6 construction crews, and oversaw all administrative operations. Show less

    • The Shea Group

      Mar 2005 - now

      As an Education/Family Advocate I am responsible for providing educational and life coaching advocacy to families of children with special needs. In addition, I am responsible for assisting in developing and directing strategies, policies and procedures to meet maximum levels of educational quality and standards of living.An Education Advocate is primarily responsible for providing educational advocacy to families of children with special needs. We will accompany parents/guardians to IEP and CSE meetings. We will interact with educators, school board members, families, etc. Our responsibilities also include educating families on education laws and how to negotiate. We will research education laws and regulations, provide outreach to the educational community through training seminars and school meetings. A Coordinator of Quality Improvement is primarily responsible for assisting in developing and directing strategies, policies and procedures to meet maximum levels of quality standards within the agency. Show less

      • Owner/CEO

        Aug 2018 - now
      • Education/Family/Brain Health Advocate

        Mar 2005 - now
    • ARAMARK Refreshment Services

      Sept 2008 - Mar 2009
      Sales Consultant Refreshment Services

      America’s leading coffee and vending company, a dynamic division of Ararmark Corporation. As a Senior Sales Consultant, responsible for partnering with businesses of all sizes including Fortune 500 leaders. Selected achievements:Identify qualified prospects for strong and profitable partnership opportunitiesIdentify needs of prospect, recommend and sell additional Amamark products and/or servicesMaximize value perception and build competitive differentiationsExceeding sales objective by +175%Work closely with industry top vendors to enhance customer sales and satisfactionProductively manage 2,500+ prospect data baseSuccessfully completed comprehensive thirteen week Aramark training courseSuccessfully completed Aramark globally recognized professional sales seminar Show less

    • Tourette Syndrome Association

      Feb 2010 - Mar 2015
      Volunteer Expertise/Experience: Chair of the Tourette Association of America Greater Washington

      Selected Accomplishments:● Serving over four thousand stakeholders, ● Productively collaborate with volunteers, paid staff, TSAGW board of directors and our national office to reach our mutual goals. ● Interviewed and selected all Board Members and Office Staff ● Recruited volunteers ● Service our membership’s needs while continually growing our chapter base and fund raising efforts through comprehensive, clear, concise and creative communication with existing members in combination with the development of strong community outreach programs such as our Youth Ambassador Program, Walk for Tourette Awareness, Law Enforcement presentations and much more. ● Offer guidance and develop programs that empower families to effectively deal with their diagnosis while working to remove fear, shame and stigma all while following a consistent message set by the National office. Show less

    • Tourette's International Community of Support

      Mar 2015 - Oct 2021
      Volunteer Expertise/Experience

      After ten (10) years servicing the Tourette community on the ground with education and outreach it was clear to me that the largest needs of the Tourette community were not being met by any existing organization. As Co-founder/Vice Chair/Executive Director I created an International Organization like no other in the world. I am responsible for unifying and inspiring the Global Tourette community, educate international lawmakers, law enforcement and educators about the truths about Tourette’s with outreach and global fund raising in nine (9) states in the United States and over thirteen (13) countries internationally. Accountable for all aspects of sales, marketing, and business development, including planning, forecasting, preparing annual budgets, interviewing, selected and hired all Board Members and Staff, recruited Volunteers and purchasing/vendor relations with mills, printers, and packaging suppliers. Show less

    • Keller Williams Capital Properties Rockville

      Sept 2016 - Feb 2017
      Growth Driver

      Transform lives, careers and communities through real estate. Responsible for the growth/expansion of KWCP Rockville, Md agent base.

    • Keller Williams Capital Properties

      Dec 2017 - Apr 2020
      Team Leader
    • Tics and Tourette Across the Globe (TTAG) e.V.

      Oct 2021 - now
      Founding Board Member & Board Secretary
  • Licenses & Certifications

    • National Association of Professional Organizers (NAPO)