Allie Griffith, M.S.

Experience

• 

  Slight Indulgence

  May 2013 - Sept 2016

  Sales Associate/ Social media manager/Waitress

  -Handled waitressing, operated the cash register, provided excellent customer service, assisted with wine tastings, placed customer basket orders, put together baskets filled with product themes, stocked shelves, helped in the kitchen with cooking, worked the candy counter to give customers specialty chocolates, cleaned and closed the cafe. - I noticed a need to improve public awareness so I took it upon myself to start and manage the social media. I also helped create a design layout for the sign, edited and formatted the cafe menu. Show less

• 

  Dress Haute

  May 2015 - Aug 2015

  PR/ Fashion Intern and Model

  Created the Instagram page and managed it along with Facebook and Pinterest platforms. Helped rebrand the boutique's image and made posts about boutique products and tied in bridal/prom wear to current fashion trends. Also got more fashion experience by designing a few dresses that will be made for the prom 2016 collection and learned a lot about fashion design in general.Modeled dresses for pictures for the website and social media. Modeled in Pittsburgh Fashion Week and learned behind the scenes work at the event. Show less

• 

  Morgantown Eats: Reed College of Media

  Aug 2015 - Dec 2015

  Student Marketer/Event Planner

  Event Planning Class- helped plan the first Morgantown Restaurant Week. Worked on the marketing team to promote the Culinary Crawl. My job was to achieve media relations such as: talking on two radio stations, writing a blog post, and getting/ assisting a professional to film at the event. I also had to create the Press Release and Media Advisory to gain attention.

• 

  Personal Blog

  Dec 2015 - now

  Blogger/Social Media Content Creator

  www.allisonkeaton.comhttps://www.instagram.com/allieann__/-Takes photos and creates content for fashion/lifestyle blog-Works continuously to grow and engage with social media following -Partners with numerous brands on paid/unpaid product collaborations

• 

  Heston Farms

  Jun 2016 - Aug 2016

  Freelance writer & photographer
• 

  Morgantown Marriott at Waterfront Place

  Sept 2016 - Oct 2017

  • Helped launch the new Starbucks chain within the hotel• Trained new employees, managed the staff’s weekly schedule, and supervised shifts

  • Supervisor

    Jan 2017 - Oct 2017

  • Food and Beverage

    Sept 2016 - Oct 2017
• 

  The Dominion Post

  Oct 2017 - Nov 2018

  Advertising Sales Account Executive

  - Managed the Special Publications (Magazines and theme pages)- Sold print and digital services (targeted eBlasts, Geo-Fencing, Retargeting, etc.) for the downtown and Westover territory- Created an advertisement vision with customers and helps execute the design- Created posts for the Facebook page

• 

  Glenmark Holding Limited Liability Company

  Nov 2018 - Jul 2019

  Multimedia Designer / Office Manager

  - Created and manages the Facebook page- Designs social media artwork as well as signage- Manages the office and maintains organization- Shoots photography for properties

• 

  Impakt Results

  Mar 2020 - now

  I am a Social Media Manager for a marketing agency where most of our clients are located across the country. I run ads for e-commerce businesses on Facebook and Instagram. This includes holding meetings each month to create a plan for my client's new product releases, discounts, etc., writing their ad copy, launching the ads, and optimizing the campaigns to improve performance. I also send out promotional emails a few times per week.

  • Senior Social Media Manager

    Nov 2022 - now

  • Social Media Manager

    Mar 2021 - Nov 2022

  • Account Executive

    Mar 2020 - Mar 2021