Allie Griffith, M.S.

Allie Griffith, M.S.

Sales Associate/ Social media manager/Waitress

Followers of Allie Griffith, M.S.793 followers
location of Allie Griffith, M.S.Morgantown, West Virginia, United States

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  • Timeline

  • About me

    Senior Social Media Manager

  • Education

    • West Virginia University

      2021 - 2023
      Master's Degree Digital Marketing Communications
    • West Virginia University

      2012 - 2016
      Bachelor of Science (BS) Strategic Communications- PR & Advertising

      Activities and Societies: Kappa Kappa Gamma Major- Strategic Communications with an emphasis in PR. Minor- Business Administration.

  • Experience

    • Slight Indulgence

      May 2013 - Sept 2016
      Sales Associate/ Social media manager/Waitress

      -Handled waitressing, operated the cash register, provided excellent customer service, assisted with wine tastings, placed customer basket orders, put together baskets filled with product themes, stocked shelves, helped in the kitchen with cooking, worked the candy counter to give customers specialty chocolates, cleaned and closed the cafe. - I noticed a need to improve public awareness so I took it upon myself to start and manage the social media. I also helped create a design layout for the sign, edited and formatted the cafe menu. Show less

    • Dress Haute

      May 2015 - Aug 2015
      PR/ Fashion Intern and Model

      Created the Instagram page and managed it along with Facebook and Pinterest platforms. Helped rebrand the boutique's image and made posts about boutique products and tied in bridal/prom wear to current fashion trends. Also got more fashion experience by designing a few dresses that will be made for the prom 2016 collection and learned a lot about fashion design in general.Modeled dresses for pictures for the website and social media. Modeled in Pittsburgh Fashion Week and learned behind the scenes work at the event. Show less

    • Morgantown Eats: Reed College of Media

      Aug 2015 - Dec 2015
      Student Marketer/Event Planner

      Event Planning Class- helped plan the first Morgantown Restaurant Week. Worked on the marketing team to promote the Culinary Crawl. My job was to achieve media relations such as: talking on two radio stations, writing a blog post, and getting/ assisting a professional to film at the event. I also had to create the Press Release and Media Advisory to gain attention.

    • Personal Blog

      Dec 2015 - now
      Blogger/Social Media Content Creator

      www.allisonkeaton.comhttps://www.instagram.com/allieann__/-Takes photos and creates content for fashion/lifestyle blog-Works continuously to grow and engage with social media following -Partners with numerous brands on paid/unpaid product collaborations

    • Heston Farms

      Jun 2016 - Aug 2016
      Freelance writer & photographer
    • Morgantown Marriott at Waterfront Place

      Sept 2016 - Oct 2017

      • Helped launch the new Starbucks chain within the hotel• Trained new employees, managed the staff’s weekly schedule, and supervised shifts

      • Supervisor

        Jan 2017 - Oct 2017
      • Food and Beverage

        Sept 2016 - Oct 2017
    • The Dominion Post

      Oct 2017 - Nov 2018
      Advertising Sales Account Executive

      - Managed the Special Publications (Magazines and theme pages)- Sold print and digital services (targeted eBlasts, Geo-Fencing, Retargeting, etc.) for the downtown and Westover territory- Created an advertisement vision with customers and helps execute the design- Created posts for the Facebook page

    • Glenmark Holding Limited Liability Company

      Nov 2018 - Jul 2019
      Multimedia Designer / Office Manager

      - Created and manages the Facebook page- Designs social media artwork as well as signage- Manages the office and maintains organization- Shoots photography for properties

    • Impakt Results

      Mar 2020 - now

      I am a Social Media Manager for a marketing agency where most of our clients are located across the country. I run ads for e-commerce businesses on Facebook and Instagram. This includes holding meetings each month to create a plan for my client's new product releases, discounts, etc., writing their ad copy, launching the ads, and optimizing the campaigns to improve performance. I also send out promotional emails a few times per week.

      • Senior Social Media Manager

        Nov 2022 - now
      • Social Media Manager

        Mar 2021 - Nov 2022
      • Account Executive

        Mar 2020 - Mar 2021
  • Licenses & Certifications

    • Hootsuite Platform Certification

      Hootsuite
      May 2023
      View certificate certificate
    • Social Media Marketing Certification

      Hootsuite
      May 2023
      View certificate certificate
    • Facebook Certified Digital Marketing Associate

      Facebook
      Oct 2021
      View certificate certificate
    • Google Analytics

      Google
    • SEMRUSH SEO

      Semrush
      Jun 2018
    • Content Marketing

      HubSpot
      Sept 2022
  • Volunteer Experience

    • Volunteered

      Issued by RUBY Hospital
      RUBY HospitalAssociated with Allie Griffith, M.S.