Gabriella Somos

Experience

• 

  Viacom Hungary Kft.

  Sept 2012 - Feb 2013

  Marketing Intern

  Supporting the day to day operations of the Marketing Department

• 

  Google

  Sept 2013 - Dec 2013

  Google GROUND Internship Program

  The Ground Internship Program is a three-stage course providing both theoretical and practical training to selected students so they can master the art of Google AdWords.

• 

  Mito Europe Ltd.

  Oct 2013 - Dec 2013

  SEM Intern

  Practical part of the Google GROUND Internship Program. Google AdWords and Facebook campaign management, Analytics

• 

  PwC Hungary

  Jan 2014 - Sept 2014

  PR, B2B Communications Intern

  Preparing press releases, assisting internal communication and events, managing social media channels

• 

  Corvinus University of Budapest

  Oct 2014 - Dec 2014

  Research Assistant - Institute of Marketing and Media

  Supporting research at the Department of Media, Marketing Communications and Telecommunication. Research paper was published in August 2015 and has been presented at various conferences.

• 

  Ericsson

  Jun 2015 - Nov 2016

  Coordinating internal and external communications for Central Europe within the Strategic Marketing Communications team- supporting PR- focusing on social media activities, local partnerships, CSR projects- driving Employer Branding initiatives- event planning (both internal and external)- co-organizing tech and leadership conferences in Budapest: Stretch, Craft, Crunch and related meetups Supporting internal/external communication and general PR activities, managing all social media channels for local corporate communication, taking part in employer branding initiatives

  • Regional Marketing Communications Specialist

    May 2016 - Nov 2016

  • Marketing Communications Assistant

    Jun 2015 - Apr 2016
• 

  Sony Pictures Entertainment

  Nov 2016 - Jan 2019

  As Talent&Brand manager, my responsibilities shifted from operative marketing tasks towards an interdisciplinary role between production and marketing communication, working on Sony Original Productions.- creative development for original productions with agencies or in-house- planning and overseeing campaigns- working closely together with local talents and production companies- developing digital extra content for social media channels and VoD app- participating in the launch of the Sony Networks application with Sony Mobile- producing webseries from pitch to post-production Show less Coordinating the marketing activities of AXN, Viasat3 and Viasat6 channels in Hungary.- Media planning & buying- Negotiating media partnerships, co-operation with relevant media outlets- Coordinating off-air creative production for OPs and acquisitions- Overseeing concept development from scratch for campaigns in-house and with agencies- Keeping in touch with media/creative agencies as the first point of contact- Organizing photoshoots for Marketing/PR purposes- Handling project management tasks, administration required for the daily operations- Working closely together with the Digital, PR, Research and On-Air teams within the Regional Brand Department Show less

  • Brand Manager

    Jan 2018 - Jan 2019

  • Senior Marketing Specialist

    Nov 2016 - Jan 2018
• 

  ArcticStartup

  Apr 2019 - Dec 2019

  Contributor

  Content, copy, articles, interviews – covering news in the Nordic startup ecosystem.During my time at ArcticStartup, I've had the opportunity to attend and report on various conferences in the region such as Nordic Business Forum, Slush, Oslo Innovation Week or STHLM Tech Fest.See my work at https://arcticstartup.com/author/gabriella/

• 

  Arctic15

  Aug 2019 - Dec 2019

  Marketing/Content/Community Manager

  Lead generation, copywriting, content creation, creating buzz around the most effective matchmaking event in the Nordics held every year in Helsinki.

• 

  Kast

  Dec 2019 - Oct 2020

  Marketing, Social Media and Community Manager

  As part of the Experience Team, my role is creating and owning marketing and communications strategy and executing all activities globally: from UA campaigns to newsletters, brand storytelling across all channels, driving partnership projects and managing social media channels from the Helsinki office working closely together with the San Diego team.Responsible for:- Content and copywriting, developing an overall tone of voice across all touchpoints: website copy, blog posts, newsletters, social media, ads, in-app messaging, support articles- Product Marketing- Social Media- Community Management- UA campaigns- Marketing-driven partnerships and pilot projects Show less

• 

  WithSecure

  Feb 2021 - Dec 2024

  Planning and delivering global campaigns for Managed Detection and Response (2021) and the WithSecure Elements portfolio (2022-2023), working within the HQ Marketing Operations team.- Production, project and stakeholder management for global demand campaigns (incl. whitepapers, webinars, landing pages, digital assets, video production, sales enablement packages, etc)- Developing content strategy together with Content Team- Ensuring campaign adoption, coordinating localization with Regional Marketers- Working closely together with Product Marketing on go-to-market initiatives- Developing co-marketing packages for Channel Partners- Driving production within the internal Marketing Operations team and external agencies- E-mail marketing: partner newsletters, end-customer communications (Salesforce Marketing Cloud) Show less

  • Demand Program Manager

    Jun 2024 - Dec 2024

  • Campaign Manager, Global Marketing Project Manager

    Feb 2021 - May 2024
• 

  Innostart

  Jan 2025 - now

  Project Manager