Marina Pečenko

Experience

• 

  Piktogram

  Jan 1994 - Jan 2001

  Senior Graphic Designer

  Independently lead a number of projects and participate in all their phases, from the first meeting with a client to production, taking on full responsibility for the work. These were mainly projects that involved the design of a new product brand, packaging and POS materials for the launch of a new product, as well as numerous printed materials (brochures, posters, advertisements, outdoor...)Main clients: Podravka, Kraš, Pliva.

• 

  Public Image, Advertising Agency

  Jan 2001 - Jan 2002

  Art Director

  Lead designer of the AZ fund (pension fund) launch campaign - ATL advertising and related publications.Work on advertising projects and publications for various clients (SDP - Social Democratic Party, Zagrebačka banka, Varaždinska banka)

• 

  McCann Erickson Croatia

  Jan 2002 - Jan 2004

  Senior Art Director

  Lead a huge campaign for the City of Rijeka’s nomination to host the 16th Mediterranean Games from the initial creative concept to the final implementation and production supervising.Experience as a team leader.Coca-Cola Company - Implementation of Coca-Cola new graphic standards through three phases of the brand development. Atlas d.d., travel agency - visual identity redesign, graphic standards guideline production, elaboration and implementation through wide range of applications.Art Director of advertising projects for the Coca-Cola and Sprite brands, MasterCard (international working experience), Splitska Bank, Zagrebačka Brewery. Show less

• 

  03GO design studio

  Jan 2004 - now

  Independent Design Professional

  Work from the very beginning on the DanceLib startup project in the role of Lead Designer covering Brand identity and Product design. Cooperation with IT companies as a team member in charge of user interface design for desktop and mobile web applications and system softwares.Manage web projects through the whole design and development process, responsible for the overall result.Redesign the visual identity of Tisak d.d. (the largest Croatian kiosk retail chain). Design and Development of a comprehensive Graphic Standards Book. This was followed by a corporate brochure and annual report as well as branding and launching a new services (TisakPhoto, e-Kiosk).Create corporate identities across a range of industries, elaborated through applications and graphic standards guideline manuals.Provide a complete graphic design service for clients (branding, web and app UI design, promotion, publications, advertising) Show less