Michelle Stanton

Experience

• 

  Cox Communications

  Dec 2004 - Dec 2014

  Plan, develop and execute integrated multi-tactical marketing programs to achieve market penetration and revenue growth. Develop, lead and collaborate with cross functional teams across the region to successfully rollout new products and product enhancements. Generate sales leads for all sales channels by utilizing mediums including direct mail, print, radio, social media, online to expand market share and increase revenue. Plan and develop consumer acquisition programs including setting and managing to budget, structuring the offer, developing communication strategies and directing marketing campaigns in all forms of media. Measure and evaluate acquisition programs effectiveness and provide feedback and reporting to team and senior management to ensure optimal market share growth and maximize revenue. Develop and implement programs to increase employee and customer knowledge about the product/service lines. Show less Developed and implemented operational processes to create greater efficiencies and cost savings.Developed and executed marketing and customer loyalty strategies, including direct mail/email campaigns, collateral development and special events. Implemented various tactics to ensure communication of marketing initiatives to all internal stakeholders. Created, coordinated and produced monthly communication tactics including billing communications, newsletters, channel guide publication, etc. to support product market share and revenue goals. Communicated competitive business intelligence on product service trends/requirements, marketing campaigns, etc. to all levels of the organization on an ongoing basis.Facilitated weekly communications meetings to provide customer-interfacing personnel with operational and promotional updates.Created and maintained mechanisms for tracking various communications tactics, promotions, etc. Show less

  • Sr. Video Product Marketing Manager

    Nov 2012 - Dec 2014

  • CHSI/CDT Product Marketing Manager

    Jun 2007 - Nov 2012

  • Marketing Specialist

    Dec 2004 - Jun 2007
• 

  Cox Business

  Jan 2015 - Nov 2024

  Effectively partner and collaborate with various internal teams across the organization to plan and execute communications directly or indirectly with customer audiences external/internal Partner with SMB Marketing team to ensure strategic alignment and execution of all operational communications associated with upmarket customer segments – Strategic Initiatives, BCP Communications and Seasonal Strategic Communications such as National Preparedness Month and Cybersecurity MonthWork with Strategic Initiatives team to identify overlap in projects and augmentation of communication messaging and tactics for effective customer engagement and achievement of desired resultsRepresent upmarket segments in the development of communication/strategies associated with customer-impacting events Show less Primary liaison for the local markets and Corporate Product Marketing team providing local market trends/feedback, product performance, sales, and customer feedback to drive product enhancements focus, process improvements and customer experienceSubject matter expert for marketing and product support for Strategic Initiatives, RFPs, voice service products and pricingCollaborated with Sales Leadership to develop strategy and promotions to maximize lead generations, sales and revenueCollaborated with boundary partners identifying and resolving gaps in processes and driving an optimal external/internal customer experience Responsible for local pricing, product positioning, and marketing efforts, driving achievement of revenue and unit goalsManaged product financial portfolio, budget, and P&LResponsible for product lifecycle management within the Southeast regionResponsible for achievement of product units, ARPU (average revenue per unit), churn, and customer satisfaction for the Southeast regionCreated customized sales/marketing tools and specific product materials tailored to region’s needs/goalsReviewed local marketing communications to ensure accurate and proper product positioningCommunicated product messaging and positioning to all Sales and Sales Support teams across the Southeast regionConducted product and marketing training sessions for Sales and Sales Support groups by partnering with support partners aiding in sales/customer journeyCreated comparison grids, battlecards, sales scripting/talking points, and other appropriate tools Wrote marketing content on products for internal newsletters, collateral, and other communicationsAttended sales opportunity appointments to help identify customer needs and provide product specific solutionSupported RFP (Request for Proposal) opportunities with marketing and product informationProvided local market insight and direction for strategic initiative Show less

  • Senior Manager, Operational Communications Alignment

    Jan 2023 - Nov 2024

  • Senior Product Marketing Manager

    Jan 2015 - Dec 2023