Adrienne Reddy (Foley)

Experience

• 

  Japan Exchange and Teaching Program(me) (JET)

  Jul 2014 - Mar 2015

  Assistant Language Teacher (ALT)

  -Assistant to Japanese English Teachers at three Senior High Schools covering nine classes comprised of 250 students. -Created and taught daily lessons tailored to students from introductory to advanced levels of English. -On the side, I contributed articles to my prefectural website, the Niigata AJET page.

• 

  Morgan McKinley

  Apr 2015 - Jun 2017

  -Recruited for key middle to senior level Marketing, IT and Sales positions for international technology companies, marketing agencies, and consulting firms; managed 200+ clients and acted as key account holder for 50+ including: Facebook, Netflix, Uber, EMC, GroupM, Alipay and PwC -Negotiated seven new contracts leading to three placements worth $75K, representing highest number of new contracts obtained by a member of IT Team. -Spearheaded “Women in Technology” networking event; recruited six speakers from leading firms; developed four new clients and one APAC client contract for Tokyo, Singapore and Hong Kong Offices. -Active Corporate Social Responsibility (CSR) member, helped plan and execute following campaigns: Mustache November (Movember), Kumamoto Earthquake Funds, The Young Women's Christian Association, Morgan McKinley Millions, and local trash pick-up. We successfully hit 110% of our 2016 fundraising target. -Participated in International Women's Day promotion on March 8th, 2017 "What makes you proud to be a woman?" campaign. Show less

  • Consultant, IT

    Jan 2016 - Jun 2017

  • Associate IT Consultant

    Apr 2015 - Jan 2016
• 

  Saatchi & Saatchi (We Are Saatchi)

  Oct 2017 - Jul 2019

  Account: Toyota (TMNA), Toyota Dealership Association (TDA)-Supervised all planning, buying and implementation of digital media campaigns for the Toyota Dealership Association (TDA); accounts totaled $44M. -Liaised between three internal departments across five offices to ensure deadlines were met while overseeing one Assistant Planner and reporting to the Director of TDA Strategy.-Launched, planned and developed strategy for all CY19 Auto-Endemic Campaigns across 110 Toyota TDA Markets ($13M). -Implemented year-long test campaign schedule for CY19 featuring unique 1P and 2P data DMP segments created in Oracle BlueKai, alongside national and cross-tier Toyota clients.-Negotiated rate reductions of ~25% and added value with 22 publishers, including Google, Hulu, Spotify and Pandora, for digital media for TDA valued at $500K+.-Instituted new processes to streamline workflow, ensure partner delivery, as well as improve MoM performance, resulting in average lift of 17% for Toyota’s primary KPI goal across regions. Show less Account: Toyota (TMNA), Toyota Dealership Association (TDA)-Operated as account executive; included interacting with regional clients daily, managing all campaign setup for three TDA’s, and overseeing monthly billing, vendor partnerships, and creative campaigns. -Planned and produced digital media campaigns across 70 Toyota Dealership Association markets ($25M).-Managed 61 digital campaigns in Denver Region; monitored ad performance, proposed new media initiatives to the client, and ran weekly client, production and publisher calls.-Evaluate media opportunities and construct thoughtful POVs for client review: Podcast POV, YouTube POV, Hispanic Targeting POV, Digital Video POV. Show less

  • Media Planner

    Oct 2018 - Jul 2019

  • Assistant Media Planner

    Oct 2017 - Sept 2018
• 

  Questrom School of Business, Boston University

  Aug 2019 - May 2021

  MBA Candidate

  Concentrations: Marketing and Leadership & Organizational Transformation-Women's MBA Association: President '20-'21; First-Year Representative '19-'20-Marketing Club: VP of Events '20-'21; First-Year Representative '19-'20-Diversity Equity & Inclusion Committee Member '20-'21-MO712 Leading Organizations and People: Teaching Assistant '20-MK723 Marketing Management: Teaching Assistant '20-MO713 Leading Organizations and People: Teaching Assistant '21-MK854 Branding: Teaching Assistant '21Consulting Projects:-Anti-Defamation League (Part of Link Day): Marketing & Brand Analysis within New England-Wayfair: Digital Supply Chain Improvement-PartRunner: Research Delivery Partnership within New England in response to COVID-19-BeBody: CBD Beauty Brand Audit-MIDA Boston: Interviewed & Surveyed potential customers to gather data for growth options in response to COVID-19. Show less

• 

  Dell Technologies

  Jun 2020 - Jul 2020

  Global Marketing MBA Intern

  Identify gaps, and highlight strengths within Dell Technologies’ thought leadership page Perspectives, and global sponsorship portfolio via a competitive analysis. Research and update global sponsorship spend and media trends. Leverage audience insights, and findings to execute recommendations for the Global Brand Content & Publishing and Global Sponsorships Teams. Global Brand Publishing & Content Team -Researched and developed recommendations via competitive analysis on Thought Leadership pages and audience research reports.-Leveraged findings to pitch our “Big Idea” of Sports & Technology. Due to COVID-19, the innovation and push to bring sports back is a relevant topic amongst Dell’s growing target audience within the C-Suite.-Worked alongside Perspective’s Managing Editor to develop a series of articles related to Sports & Technology. -Successfully published an article “To the Hoop: NBA’s Digital Initiatives Drive the League Forward,” in mid-July. -Pitched a three-series podcast series targeted at the next gen c-suite audience, that would leverage our Big Idea, specifically highlighting Football, Women’s Soccer and Baseball.Global Sponsorships Team -Conducted a competitive analysis across core tech companies, identified national and global sponsorships within the sports and entertainment space. -Highlighted spend levels across continents and recommendations for distributing sponsorship and media dollars. -Researched digital consumption trends across the C-suite audience to recommend diversified sponsorship opportunities and platforms to increase engagement. -Leverage findings to highlight areas where Dell Technologies could stand out amongst competitors. Established four main findings across music, women’s sports, e-sports and local sponsorship opportunities. Presented both projects to the Marketing VP and group of senior directors and managers. Worked alongside two interns to develop our final presentation and findings to the organization. Show less

• 

  Dell Technologies

  Jul 2021 - now

  Global B2B Product Messaging & Marketing Lead for Dell Premier (online IT procurement platform) and Dell Optimizer (AI-based optimization software).-Lead development of customer-ready and sales enablement content that delivers a cohesive message, and drive global brand and marketing alignment.-Spearhead GTM marketing strategy for two core client solutions, aligned to product roadmaps and company initiatives. -Revamp and maintain internal and external online channels, inclusive of Dell.com homepage, solution learn pages, and product detail pages.-Review, edit and produce assets: customer stories, customer and partner presentations, sales training, brochures, one-pagers, social media posts, media toolkits, video and event scripts.-Work cross-functionally across regional and international field marketing, PR, creative, sales, strategy, product, and online teams to drive consistency in global message and amplify Dell Premier and Dell Optimizer content.-Oversee my team's presence in the Executive Briefing Program, ensure our content is up-to-date and grow attach rate for customer conversations.-Team Buddy for marketing development program participant, and program mentor Show less Program manager overseeing global CSB partnerships and programs to support customer adoption of Dell Technologies in U.S. and international markets.-Lead for +1 Offers NA Holiday Pilot Campaign featuring two bundles across Alienware Horizon Series and XPS 15 & 17 Notebooks; coordinated with eight teams spanning 25+ stakeholders to ensure deadlines were met. -Partner with experiential agency MAS, to develop a global digital activation aligned with Alienware laptop and peripheral item launches. -Oversee budget management, pacing, invoicing, and reporting optimizations for strategic partnerships: AMEX & Cardlytics.-Managed creative reviews for the AMEX Business Platinum Double-Up Program launch (October 2021).-Support for SXSW CSB activation Show less

  • Senior Product Marketing Manager | Client Solutions Messaging

    Mar 2022 - now

  • Marketing Operations Advisor | CSB Global Partnerships & Programs

    Jul 2021 - Mar 2022