Jo Townsend, MBA

Jo townsend, mba

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  • Timeline

  • About me

    Product Manager at Anonyome Labs, Inc.

  • Education

    • Academy for math, engineering & science

      2003 - 2007
    • University of phoenix

      2014 - 2015
      Master of business administration (mba) business administration and management, general
    • University of utah - david eccles school of business

      2007 - 2011
      Bachelor of applied science (b.a.sc.) business administration and management, human resources
  • Experience

    • Apple

      Sept 2011 - Feb 2013
      Specialist
    • Salt lake county

      Feb 2012 - Mar 2016
      • Data Analyst

        Oct 2013 - Mar 2016
      • Administrative Data Specialist

        Jun 2013 - Oct 2013
      • Office Specialist - Millcreek Senior Center

        Feb 2012 - Jun 2013
    • Salt lake community college

      Jun 2013 - May 2016
      Building manager - auxiliary services
    • Healthequity

      May 2016 - Jun 2021

      As the Senior Engagement Lead at HealthEquity, I led the development team in the optimization of Salesforce solutions to support business growth and enhance user experience. I played a key role in supporting the HealthEquity acquisition of WageWorks, managing the transition from Oracle to Salesforce to create a unified platform that streamlined operations and improved data accessibility across teams. My responsibilities included defining and prioritizing product features, aligning stakeholders, and managing the transition and day-to-day roadmaps to meet both immediate business needs and long-term goals. I collaborated closely with Sales, Customer Support, and IT teams to streamline workflows, implement automation, and deliver data-driven insights, resulting in improved productivity and customer engagement. Show less As the Oracle Cloud Applications Solutions Analyst, I managed product backlogs and roadmaps for Oracle Cloud products to drive team adoption and improve user experience across the organization. In this role, I collaborated closely with cross-functional teams—including Engineering, Operations, Customer Service, Partner Teams, Sales, and Leadership—to research and implement features that streamlined daily tasks, enhanced data gathering and reporting, and introduced new teams to the platform. My efforts focused on increasing efficiency, optimizing workflows, and ensuring the Oracle Cloud applications met evolving business needs and goals. Show less As the Customer Experience Manager, I led initiatives to enhance customer satisfaction and engagement through the improvement of service processes and products. A key achievement was implementing Qualtrics as a surveying and reporting platform, enabling us to capture real-time feedback and generate actionable insights to drive continuous improvement. I worked closely with cross-functional teams—including Customer Support, Product, and Marketing—to analyze customer data, identify pain points, and implement solutions that improved the customer journey. My role also involved managing customer feedback loops and optimizing response strategies ultimately contributing to increased customer loyalty and a better overall experience. Show less

      • Senior Engagement Lead

        Apr 2020 - Jun 2021
      • Application Solutions Analyst

        Dec 2018 - Mar 2020
      • Customer Experience Manager

        Oct 2017 - Nov 2018
      • Customer Experience Analyst

        May 2016 - Oct 2017
    • Anonyome labs, inc.

      Jun 2021 - Nov 2024
      Product manager

      As a Product Manager at Anonyome Labs, I drove the strategy, development, and launch of privacy-focused products designed to empower users to protect their personal information in an increasingly digital world. I collaborated with cross-functional teams—ranging from engineering and design to marketing and customer support—to define product roadmaps and deliver features that prioritized user security and data privacy. Some key accomplishments over the course of my time with Anonyome:• Managed the end-to-end development, testing, and successful launch of three multi-platform, privacy-focused B2B whitelabel applications for major enterprise clients, serving a combined customer base of over 20,000 users. Led the creation of a strategic roadmap that prioritized key features and user-centric enhancements, ensuring the applications met high standards of privacy and functionality across platforms.• Spearheaded the launch of Reclaim, a new privacy-focused B2C product designed to expand the company’s offerings and engage users earlier in their privacy journey. Defined a strategic vision that emphasized seamless product integration, creating a pathway for early privacy adopters to transition into the advanced privacy features of MySudo. Partnered with Engineering, Design, and Marketing teams to develop a comprehensive roadmap focused on delivering ongoing value and enhancing the experience for subscribers. Show less

  • Licenses & Certifications