Experience

• 

  Corporate infocom pvt. ltd.

  Sept 2013 - Sept 2015

  Sales executive
• 

  Helpinhand.in

  Jun 2015 - May 2016

  Co-founder and senior designer
• 

  Internshala

  Oct 2017 - Mar 2018

  Student partner
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  Codelash

  Jan 2018 - Oct 2018

  • Business Development Executive

    May 2018 - Oct 2018

  • Business Development Intern

    Jan 2018 - Apr 2018
• 

  Emxcel

  Oct 2018 - May 2021

  - Planned and strategised campaigns, both online and offline, to market the offerings in different industries- Led a team of 15 cross-functional executives for pilots and promotions- Successfully executed 3 pilot launches, all in different industries- Suggested workarounds and supervised UAT of products in realtime- Onboarded 90% of the TG at a particular location- Created presentations and pitches on products and services- Designed process flow for events along with the requirements, inclusive of man-force- Led pre & post development market research- Planned collaborations with various companies for promotions & loyalties Show less

  • Senior Marketing Executive

    Jan 2019 - May 2021

  • Business Development Executive

    Oct 2018 - Jan 2019
• 

  Freudenberg gala household product pvt ltd

  Apr 2022 - May 2022

  Marketing intern

  - Evaluated effectiveness of Digital campaigns and suggested way forward- Scrutinized all the digital campaigns (organic & paid) executed in the year 2021 - ‘22 across 9 platforms including e-commerce & social media- Recommended changes that can be inculcated in the existing marketing framework

• 

  Bosch global software technologies

  Sept 2022 - Mar 2023

  Marketing intern

  - Strategized & executed Partner Experience Study for sister Bosch companies- Surveyed stakeholders across different BU’s and analyzed the gathered information- Drafted a report on the areas of improvement and steps that can be implemented

• 

  Axis bank

  May 2023 - now

  Product owner

  - Co-owning RBI's Digital Rupee(CBDC) Pilot at Axis Bank- Drafting BRDs, creating optimal customer journeys, designing wireframes, and overlooking development of several new features in CBDC Retail application- Owning the CBDC Merchant App & Portal, and enabling maximum adoption via MA counterpart - Owning all data related activities of CBDC such as automation, customised marketing campaigns, error reports, campaign trackers, etc. Supervising all SQL and Power BI developments.- Planning & implementing end-to-end Salary component disbursements, reimbursements, and rewards to over 1 lac employees via CBDC- Responsible for all marketing & onboarding related activities including strategy for creatives and campaigns for users, employees, and merchants - G20 Axis Bank Digital Rupee (Tested and deployed the app on Playstore & App Store) - Liasoning with RBI & NPCI for new developments & reconciliation related issues; MIS reporting to RBI, NPCI - Served as the SPOC on behalf of Axis Bank and managed RBI's internal CBDC adoption drive at several RBI Offices Show less