Experience

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  Kalaluna

  Jan 2018 - Dec 2018

  Owner and team leader

  Founder of KALALUNA, beauty lip products from SBM ITB 2020. Part of a student project from Leadership & Management Practice course.

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  Anakost

  Aug 2018 - Jan 2020

  Marketing

  Responsible for making marketing programs (both online and offline) and conducting market research.

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  Kabinet km itb

  Sept 2018 - Jul 2019

  Punakawan staff

  Responsible for guiding and supervising ITB freshmen (Class year of 2018). As the representative of KM ITB for SBM ITB.

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  Lokapoin indonesia

  Oct 2019 - Mar 2020

  Finance staff

  Responsible in managing daily transaction: making journal entries, invoices, and financial statements each period.

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  Pinhome

  Nov 2020 - Feb 2021

  Business operations

  I am responsible for acquiring residential developers and projects, conducting research, performing statistical analysis, performing quality assurance for onboarded projects, and hosting the developers’ webinar.

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  United creative

  Feb 2021 - May 2021

  Project & community manager

  I am responsible in managing KVIBES (@officialkvibes), Southeast Asia’s biggest K-POPnews portal and digital community fanbase. Responsible for managingKVIBES Product (social media and merchandise), the K-POP community,brand digital campaign activation (national and international scale),project management, and KOL performance analysis.Past works and achievements that I handled as the initiator:● FMCG Commercial CampaignsReached more than 300% participants from the targeted KPI,Indonesia twitter trending #4 in 18 hours, reached more than100% challenge submissions from the targeted KPI.● K-POP Single LaunchingCollaborating with one of the US record labels in promoting theclient's new single release by making an online event and TikTokChallenge. Attended by a worldwide fanbase and making a buzzon social media. Worldwide trending #3 in 23 hours. Show less

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  Shopee

  Jul 2021 - Mar 2022

  Business development project - shopee ads

  I am responsible for develop, plan, and execute advertising on Shopee My Ads (Shopee’s internal keyword advertising platform) ins and outs functionality.My day-to-day tasks are:- Analyze merchants’ data to provide guidance and advice to improve sales by using My Ads- Implement and execute My Ads initiatives for clients- Monitor, investigate, and resolve operational queries from brands and other teams - Operate and assist order management for Ads Service on internal database - Leverage data to target users more effectively to track engagement within the platform- Prepare business documents partnership for merchants- Coordinate with finance team for invoicing and other related inquiries- Produce periodic report for management- Create initiatives to increase Shopee My Ads adoption- Other ad-hoc tasks related to Business Development projects Show less

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  Tokopedia

  Mar 2022 - Dec 2023

  Key optimization manager (mom & baby category spearhead)

  Responsible for managing internal platforms TopAds, Banner, Facebook CPAS, Tiktok Ads. Participate in GoTo Marketing Service monetization strategy.Acting as Category Spearhead, Growing Overall Mom & Baby Category: - increasing the revenue by 275.4%, RoAS 11.15%.- Supervised junior level to manage the ads and support them to reach the revenue target. Monitor JBP & High Contributing brands. Top 10% revenue contributor.Growing Top 2 Merchants for Mom & Baby: increasing the revenue by +55%, RoAS +40%, and CVR +2%Provide consultation and comprehensive analysis for JBP & High Contributor Brands Show less

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  Intrepid asia

  Dec 2023 - Feb 2025

  Performance marketing manager
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  Astro

  Feb 2025 - now

  Category manager