Ayoni Jimoh

Experience

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  Adrem Model College

  May 2016 - Apr 2017

  High School Teacher
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  Cornelli and Mosh Consults Ltd

  May 2018 - Sept 2020

  Lead - Brand and Digital Marketing

  • Implemented brand marketing practices, including brand development & advertisements, driving brand awareness for Vivano Beddings and More, DCakery Cafe, Lekki, Cubana, and Ibom Icon across online and offline channels.• Supervised cross-departmental operations to ensure cost-effective maintenance of service delivery standards.• Led market research initiatives, providing valuable insights for strategic decision-making and product development.• Enhanced internal operational management systems and processes through the implementation of best practices.• Planned, supervised, and reported on the success of marketing and advertising campaigns, ensuring effective communication of campaign outcomes and other initiatives. Show less

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  Stephanie John & Associates

  Jan 2021 - Dec 2022

  Lead - Digital Marketing and PR

  •‎ Led‎ and‎ managed‎ digital‎ marketing‎ and‎ PR‎ accounts‎ for‎ agency‎ clients,‎ including‎ Emzor‎ Pharmaceuticals,‎ Nigeria‎ German‎ Chamber‎ of‎ Commerce,‎ Suzuki‎ by‎ CFAO,‎ Leatherback,‎ Access‎ Bank,‎ Nigerian Breweries (Goldberg, Star Lager, Life Beer), and‎ Bayer‎ Nigeria‎ Limited.⁣•‎ Managed‎ strategy‎ development‎ and‎ execution‎ for‎ Bayer‎ Nigeria‎ Ltd's‎ annual‎ Nigeria‎ Maize‎ conference‎ in‎ 2021‎ and‎ 2022,‎ overseeing‎ social‎ media,‎ digital,‎ PR,‎ and‎ event‎ management‎ projects.‎ Developed‎ a‎ hybrid‎ event‎ strategy‎ to‎ adapt‎ to‎ COVID-19‎ restrictions.⁣•‎ Collaborated‎ with‎ content‎ writers‎ to‎ create‎ press‎ announcements,‎ feature‎ articles,‎ and‎ video‎ documentaries,‎ syndicating‎ press‎ materials‎ across‎ top‎ business,‎ general‎ news,‎ and‎ agriculture-focused‎ media,‎ generating‎ over‎ 1‎ billion‎ media‎ reach‎ for‎ Bayer‎ Nigeria.⁣•‎ Managed‎ paid‎ ads‎ for‎ the‎ Emzor‎ Paracetamol‎ TVC‎ launch‎ campaign‎ in‎ 2021,‎ including‎ YouTube‎ ads‎ that‎ garnered‎ over‎ 62k‎ views‎ for‎ the‎ video‎ campaign.⁣•‎ Launched‎ and‎ managed‎ the‎ Suzuki‎ Lifestyle‎ Series‎ in‎ 2021,‎ overseeing‎ event‎ management,‎ PR,‎ and‎ promotions‎ for‎ themed‎ editions‎ like‎ Paint‎ N‎ Sip‎ with‎ Suzuki,‎ A‎ Taste‎ of‎ Culture,‎ and‎ Halloween‎ Party. Show less

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  Perxels

  May 2021 - Jun 2021

  Digital Marketing Consultant

  • Developed‎ strategy‎ and‎ implemented‎ a‎ 1-month‎ digital‎ ad‎ campaign‎ targeted‎ at‎ bringing‎ in‎ marketing‎ qualified‎ leads‎ (students)‎ for‎ the‎ high‎ ticket‎ courses.⁣• Revamped‎ the‎ landing‎ page,‎ created‎ social‎ media‎ graphics‎ &‎ captions‎ used‎ to‎ drive‎ engagement‎ for‎ the‎ digital‎ campaign.

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  Cerise Noire Gift & Lifestyle

  Jan 2022 - Mar 2022

  Brand Marketing Consultant

  •‎ Developed‎ product‎ pitches‎ and‎ marketing‎ proposals‎ for‎ top‎ clients‎ like‎ DSTV,‎ Fidelity‎ Bank,‎ Wema‎ Bank‎ etc⁣•‎ Developed‎ inbound‎ marketing‎ channels‎ on‎ Instagram‎ and‎ LinkedIn‎ and‎ directed‎ leads‎ to‎ appropriate.

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  Leatherback

  Jan 2023 - now

  Marketing Lead

  •‎ Established‎ and‎ structured‎ the‎ marketing‎ department,‎ overseeing‎ team‎ hiring‎ and‎ onboarding,‎‎ and‎ effective‎ agency‎ partnerships‎ as‎ needed.⁣•‎ Successfully‎ launched‎ a‎ B2C‎ mobile‎ app‎ in‎ the‎ UK‎ and‎ Nigeria‎ in‎ 2023,‎ driving‎ adoption‎ through‎ PR,‎ influencer‎ engagement,‎ outdoor‎ campaigns,‎ and‎ community‎ marketing,‎ resulting‎ in‎ over‎ 30k‎ new‎ customers.⁣•‎ Led‎ PR‎ and‎ media‎ launch‎ of‎ the‎ new‎ app‎ across‎ Nigeria,‎ UK,‎ and‎ international‎ platforms,‎ generating‎ over‎ 1‎ billion‎ impressions‎ and‎ reaching‎ major‎ business,‎ tech,‎ finance,‎ and‎ news‎ outlets.⁣•‎ Led‎ the‎ launch‎ of‎ Leatherback‎ in‎ India‎ and‎ Pakistan‎ Markets;‎ currently‎ leading‎ the‎ launch‎ in‎ Canada.⁣•‎ Driving‎ strategy‎ and‎ execution‎ of‎ global marketing‎ activities‎ across‎ operations‎ in‎ Nigeria,‎ UK,‎ and‎ Canada,‎ focusing‎ on‎ brand‎ and‎ product‎ marketing,‎ PR‎ campaigns,‎ community engagements, and‎ outdoor‎ initiatives‎ to‎ foster‎ brand‎ growth,‎ awareness,‎ and‎ product‎ adoption. Show less