Somyia Hilal

Experience

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  5+8

  Sept 2022 - Jan 2023

  Social Media Intern

  • Developed and implemented social media strategies and editorial calendars via Sprout Social for 5 businesses and boosted engagement, followers, and conversions by 23%. • Created, edited, and published content, such as graphics, videos, and stories across Facebook, Twitter, Instagram, LinkedIn, and TikTok. • Performed extensive industry research and trend forecasting, offering valuable insights for strategic decision-making, product prioritization, and content creation aligned with audiences and market trends.• Coordinated influencer marketing programs and managed collaborations with 155 influencers and directly increased collaborations by 26%. Show less

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  Freelance

  Jan 2023 - now

  Brand Strategist

  • Partnered with clients to understand business goals, target audience, and unique selling propositions, delivering tailored solutions to achieve KPIs, driving brand awareness and engagement by 17%.• Designed cohesive branding assets, including logos, imagery, product mockups, and print materials to effectively communicate brand values and resonate with target audiences.• Tailored messaging for targeted markets, devising compelling copy across email campaigns, social media posts, advertisements, website content, and sales materials.• Monitored and reported on KPIs using Google Analytics and other analytics tools, providing insights and recommendations to optimize social media and SEO strategies. Show less

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  University of Houston

  May 2024 - now

  Project Manager

  - Coordinate outreach and coordination efforts, successfully recruiting diverse religious groups across Houston for participation in the interfaith artwork, Prayer (Houston).- Oversee project logistics, including scheduling, resource allocation, and stakeholder communication, ensuring smooth execution of the multi-participant artwork.- Facilitate audio recording sessions by guiding participants through instructions, managing technical aspects, and creating a comfortable environment for diverse religious expressions. Show less