MA JOY LOGICO

Experience

• 

  Leo Burnett Manila

  May 2004 - Apr 2009

  Account Manager

  I managed the strategic planning and implementation of advertising campaigns and below-the-line requirements of clients Coca-Cola, Diageo (Johnnie Walker, Cuervo, Baileys, Smirnoff), Nutri-Asia (Papa Catsup) and General Motors (Chevrolet).

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  Casamia Furniture Inc.

  Apr 2009 - Dec 2010

  Marketing Manager

  As Marketing Manager, I was in charge of the planning and implementation of the marketing communications requirements of the retail brand Our Home in the areas of advertising and promotional campaigns, online and on-ground brand activation, events and publicity planning.

• 

  Leslie Corporation

  Jun 2011 - now

  As Category Manager, I manage all the brands of the company, strategize and plan on how they will play in the respective categories that the brands are fielded in. I provide strategic direction and oversee how the brand executives manage their respective brands and ensure all the brand goals are met in the areas of product development, pricing, distribution, consumer and trade promotions, advertising and media planning, digital marketing, social media, e-commerce, and on-ground brand activations. Show less

  • Category Manager

    Apr 2020 - now

  • Senior Product Manager

    Jun 2014 - Mar 2020

  • Product Manager

    Jun 2011 - Jun 2014