Joseph Barreca

Experience

• 

  Optic Technologies, Inc.

  May 2006 - Apr 2012

  Founder

  Managed advertising through email marketing campaigns, search engine marketing, and social media channels. Responsible for managing multiple creative agencies for website, and banner design. Implemented and managed multiple Linux web, and email servers. Managed business administrative duties including but not limited to profit and loss statements, invoicing and payroll.

• 

  New Vitality

  Sept 2010 - Jun 2013

  Online Marketing Manager

  Strategically manage, plan, and execute retention based email campaigns. Manage new customer acquisition through affiliate marketing. Develop promotional concepts, including product, offer, pricing, segmentation, and targeting parameters. Manage projects to successful completion based on specifications provided by the company’s marketing strategy. Design and executed testing and measurement plans to improve and achieve business objectives.

• 

  The Nature's Bounty Co.

  Jun 2013 - Feb 2015

  Ecommerce Manager

  Responsible for managing, and planning a comprehensive omni-channel marketing strategy by leveraging the following sub-channels; email marketing, search marketing, affiliate marketing, and comparative shopping engines. Manage the creative process to ensure that marketing campaigns are effective and consistent with the brand style guide. Measure on-site performance and behavior using Omniture and Google Analytics. Conduct A/B tests to improve KPI’s such as conversion rate, average order value, and shopping cart abandonment. Work closely with with the ecommerce development team responsible for the desktop and mobile website, including the weekly build cycle, and other large projects. Manage the ecommerce platform migration project from an in-house platform to Demandware. Show less

• 

  Matomy

  Feb 2015 - Jan 2017

  Director, Client Strategy

  Matomy Media Group is one of the world’s leading digital performance-based advertising companies. Our mission is to deliver unmatched results for our advertisers and media partners. We accomplish this by offering a single multi-channel gateway to all digital media channels on web, mobile and social platforms.

• 

  SHIFT44

  Jan 2017 - now

  President

  SHIFT44 is a data-driven marketing services company which helps companies acquire their best customers by utilizing our proprietary digital technology and expansive consumer audience. Led by a team of industry veterans, the company provides customized solutions for customer acquisition services by leveraging self-declared, 1st party data including demographic, attitudinal & behavioral insights. We provide meaningful content that captures audiences at scale and connects advertisers with consumers on a performance-based marketing model. We work with large consumer brands, advertising agencies, and growth minded marketers across the United States. Show less