
Talissa Beall
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About me
Marketing & Social Media Leader | 40 Under 40 PRSA Dallas | Strategic Services Consultant at Sprout Social
Education

University of North Texas
2008 - 2010Bachelor of Arts – Journalism Public Relations Concentration 3.4 GPA
Collin College
2005 - 2007Associate of ArtsActivities and Societies: Black Student Association
Experience

Snuffer's Bar and Restaurant
May 2005 - Aug 2008Server and Host
Food Concepts International / Abuelo's
Aug 2008 - Dec 2008Server
Outback Steakhouse
Jan 2009 - Mar 2012Server
Corner6labs
Jul 2010 - Dec 2010InternI wrote newsletters, blogs, e-lessons and solicitation e-mails. I also provided unique development ideas for potential clients and logged minutes.

Mothers Against Drunk Driving
Aug 2010 - Apr 2011InternModerated social accounts, managed media contacts, and drafted news releases.Created, successfully executed, and earned the non-profit $300 via the fundraiser; Bowl Like MADD· Assisted with the production of the Designated Driver Golf Tournament and Walk Like MADD 5K.Generated in-kind donations, secured vendors, and made cold-calls to obtain financial contributions.

Inspire Financial Group
Oct 2011 - Mar 2012Operations AnalystTended to new business, managed investment approval processes, and assisted with troubleshooting.Produced recurring reports to track all stages of business projects, and maintained client database.Acted as an office management assistant: managed mail, phones, faxes, and supplies.

Nexius
Mar 2012 - Apr 2013Administrative Assistant/MarketingProduced monthly social reports and assisted with marketing & promotional development.Managed & maintained marketing item inventory and placed orders as needed.Filed new hire & immigration documents; processed invoices and handled check requests.Performed office manager and receptionist duties: visitor hospitality, phones, mail, and office supplies.

The Container Store
Apr 2013 - Jul 2016Social Media Contributor and Customer SolutionsActed as a community manager for social media.Trained peers on social media, website Q & A, Salesforce, live chat & email, phones, and B2B.Worked with Buying & Online departments to resolve copywriting & inventory issues.Designed spaces, processed sales, followed-up on B2B leads, and solved customer issues.

TGI Fridays
Jul 2016 - Feb 2019Social Manager, Social Media Content Creator & AnalystOperated as a social manager, copywriter, project manager, content manager, and photo shoot assistant.Collaborated with the Social Team to create campaign strategies, concepts, and deliverables.Analyzed brand & competitor insights via owned mentions & listening for improvement opportunities.Served as an administrator and trainer for social management tools: Sprinklr & SpredfastFunctioned as a cross-departmental conduit for crisis management, operations, & marketing. Show less

HCK2 Partners
Feb 2019 - Feb 2020Social Media ManagerSocial media manager, client manager, social media brand voice creator, social media copywriter and content creator, social media best practices educator, social media analyst, and social media trainer - community management, content creation, analytics, and brand voice for customer engagement. Achievements include: Enhancing HCK2's social media capabilities by vetting, transitioning, and training employees on Sprout Social. Improving HCK2's social media SOWs, client processes, and execution capabilities by providing informed expectations and capabilities. Elevating the social media capabilities of HCK2, therefore, increasing billable opportunities for HCK2's social media/digital team. Show less

Idea Grove
Mar 2020 - Feb 2023Head organic + paid social strategy and efforts across Idea Grove's accounts, manage one direct report and coach numerous interns, formulate approaches for new business prospects, and write and present on social-related topics for Idea Grove, as well as Sprout Social. During my time at Idea Grove, I've ushered in new best practices for asset creation, copywriting, client offerings, and paid social. Additionally, I've helped educate account leads and leadership on the requirements of running a successful social program; including hours estimates, personnel needs, and tools. Successes:Empowering members of the Idea Grove team to learn how to design with Canva in order to balance creative demands and workloads. Advocating for new tools and approaches to make work more efficient internally and for clients. Landing an executive social program for a major tech titan. Developing a direct report and fast-tracking her capabilities and understanding of social reporting and social paid programs.Authored blog content and participated in multiple Sprout Social panel discussions, including one with over 3K virtual attendees.Recipient of the Sprout Social 2020 Agency Partner MVP Award. Show less
Sr. Social Media Manager
Mar 2021 - Feb 2023Social Media Manager
Mar 2020 - Mar 2021

Sprout Social, Inc.
Feb 2023 - nowProvide strategic guidance and deliverables for Sprout Social’s enterprise customers.Guide customers through technology implementations.Frequently co-host community webinars to educate customers and industry professionals on social best practices, changes, etc.Actively create and contribute unique social deliverables for individual customers that are then scaled for wide implementation and adoption.Internally collaborate with members of the sales and product development on customer needs and opportunities. I’ve successfully helped salvage two customer relationships within the five months of working at Sprout. Show less
Senior Strategic Services Consultant
Oct 2024 - nowStrategic Services Consultant
Feb 2023 - Oct 2024
Licenses & Certifications
- View certificate

Advertising on LinkedIn
LinkedInMay 2020 - View certificate

Social Media Marketing Certification Course
HubSpot AcademyJul 2020 - View certificate

Own Your Voice: Improve Presentations and Executive Presence
LinkedInJun 2021 - View certificate

New Manager Foundations
LinkedInSept 2020 - View certificate

Developing a Diversity, Inclusion, and Belonging Program
LinkedInAug 2020 - View certificate

Marketing on LinkedIn: The Sophisticated Marketer's Guide
LinkedInMay 2020 - View certificate

Transitioning from Manager to Leader
LinkedInJan 2021 - View certificate

Leadership: Practical Skills
LinkedInApr 2021 - View certificate

Grammar Girl’s Quick and Dirty Tips for Better Writing
LinkedInMar 2021 - View certificate

Unconscious Bias
LinkedInAug 2020
Honors & Awards
- Awarded to Talissa BeallPresident’s Club 2024 Sprout Social Feb 2025
- Awarded to Talissa Beall2022 Diversity Action Alliance Distinguished Communicator of Color Honoree Diversity Action Alliance 2022
- Awarded to Talissa BeallSprout Partner Value Award Winner - Sprout Partner MVP Award Sprout Social Feb 2021
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