Jamie Tyrrell BA (Hons)

Experience

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  GE Capital

  Jul 2004 - Jul 2005

  Work Placement Internship

  University Internship Year as part of my BA (Hons) Business Degree that offered invaluable industry experience and exposure to working in multiple disciplines including; Account Management, Consultancy, Customer Service & Systems Maintenance.I worked within the new & innovative Personal Car Ownership Plan team responsible for delivering exceptional service to Blue Chip organisations. Duties included general account administration, taking & directing telephone calls, generating manual new car quotations, liaising with corporate vehicle dealers, arranging breakdown assistance/vehicle maintenance & general queries from clients.I managed updates (including a weekly bulk upload of Model & Spec changes), hosted bi-weekly conference & screen sharing calls with software supply partners in the United States & took responsibility (under managerial direction) to ensure consistent functionality & seamless updates were always maintained. This role was absolutely critical for all users of the PCOP Company Car Quoting & Ordering System for all GE Blue Chip clients including (amongst others):- Astra Zeneca- BMS (Bristol Myers Squibb)- Ted Baker- Amersham Show less

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  BT

  Sept 2006 - Aug 2014

  When in this role, BT Business generated in excess of 2.2bn of revenue each year & had over 1 million customers.Responsible for the effective defence/growth of 22, Top 500 Corporate Accounts worth over £5million pounds in line rental & call spend revenue per annum, I was tasked with retaining & growing account revenues of Calls, Lines & Mobile products (Handsets, Dongles, SIMs, Accessories plus Talk & Data Plans) along with developing working relationships with other groups throughout BT to secure business in other related areas including WANs, Telephone Systems, VoIP/SIP Solutions, Disaster Recovery & Cloud Based Solutions.Exceeded revenue & volume targets through effective engagement at multiple KDM levels, New Business Sales, Long Term Contract Extensions, Enhanced Maintenance Solutions & implementing Value Add Services to effectively grow revenues and exploit opportunities for Acquisition leading to further revenue growth in accounts. Worked closely with & engaged the Virtual BT Account Team to ensure smooth implementation of all products & services. Successfully defended the base & signed multiple Long Term Contracts for Fixed, Mobile, Converged & Maintenance solutions. Highly exceeded my annual New Business & Defence Targets.- 201% Achievement of New Business Points Target & 102% of Annual Target 2013/14- Recognition for Third Highest Achiever in the Country for Enhanced Maintenance Sales 2013/14- Re-contracted all expiring mobile customers including 2 'High Risk' threatened by MVNO changes Show less Responsible for the effective defence/growth of 40, Top 700 Corporate Accounts, worth £1.5million in annual revenue, I was responsible for retaining & growing account revenues of Calls, Lines & Mobile products (Handsets, Dongles, SIMs etc.,) plus Call plan, Airtime & Data contracts for 1-5 Year commitments. I developed strong working relationships with the Desk Based Account Managers & Sales Managers in Lancashire, Cheshire, Sheffield & Essex which aided my development & success.Exceeded revenue & volume targets through effective engagement at multiple KDM levels, New Business Sales, Long Term Contract Extensions, Enhanced Maintenance Solutions & implementing Value Add Services to effectively grow revenues and exploit opportunities for Acquisition leading to further revenue growth in accounts.- Achieved 115% of 2012/13 Pro-rata Annual Target- Largest individual acquisition of lines 2012/13- Highest total lines acquisition volume in my team Show less I undertook multiple specialist roles under my SSP remit; Key Account Manager, Senior New Media Specialist, Sales Team Manager & Website Solutions Specialist. Responsible for the most revenue in each of my teams, a mix of Account Management, Annual Renewal & New Business sales was required with challenging KPI's for Customer Satisfaction (CSAT), Sales Volume, Productivity, Revenue Generated Units, AVO, Attachment Rate (Print with Digital or Multi Product Holdings) & Specialist Products. - Exceeded stretching volume & revenue targets across multiple products- Over-achievement of multiple KPI's consistently- Google Ad-Words new business sales, defence & acquisition- E-Commerce (online-shop) consultancy & sales- Premium website consultancy and sales- SEO (Search Engine Optimisation) campaign planning on Google, Yahoo & Bing- BT Directories Print & Online new business sales & customer retention- Sales Team Management- Individual & team coaching Show less Responsible for New Business Print Sales in The BT Phonebook, Online at BT Directories & Digital Marketing on Google, Yahoo & Bing Search Engines. Quickly built a reputation for exceeding volume & revenue targets, exceeding National AVO's with consistently high ARPU’s & maintaining a strong pipeline of business to ensure continuity each Canvass.- Acheiving & over-acheiving stretching revenue & volume & CSAT targets- Generating referrals (print & digital)- Cold calling, data gathering & new business appointing- Working to tight production deadlines including extended sales campaigns- Developing bespoke local, regional & national advertising campaigns- Defending and growing a large account base of customers (print & digital)- Reviewing progress and up-selling to new products & services (typically quarterly)- Accountability for self-development including Google PPC Accreditation, BT Directories Search Certification & 360 Degree Learning & Development Feedback Show less

  • Unified Voice & Mobility Specialist (Field Based)

    Apr 2013 - Aug 2014

  • Unified Voice Solutions Defence Specialist (Field Based)

    Jun 2012 - Apr 2013

  • Senior Sales Professional (Field Based)

    May 2008 - May 2012

  • Sales Professional (Field Based)

    Sept 2006 - Apr 2008
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  Azzurri Communications

  Sept 2014 - Jun 2015

  Business Development Director (Home/Field Based)

  Responsible for generating new logo mobile business opportunities through a newly appointed, external telemarketing company. In addition, I worked with Senior Account Managers to defend existing mobile contracts on the O2 Mobile Network. Engaged as the mobile lead for Major Tenders leading with a brand new Network Partner - EE.I was elected as a Voice of Azzurri representative, whereby I was given additional responsibility to engage with senior business leaders, other VOA representatives and my colleagues to improve open dialogue across all company channels and enhance company performance.Selected Achievements:- Mobile lead for Azzurri’s largest ever mobile tender (The Co-Operative Group)- VOA representative for home workers UK wide- Established key working relationships with a brand new mobile network partner (EE) Show less

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  Route Organisation

  Jul 2015 - Oct 2015

  Sales Manager at Route Energy Solutions

  Recruited as Sales Manager and reporting directly to the Managing Director, I was initially tasked with generating a strong pipeline of new business meetings with pubs, bars, restaurants and leisure facilities. Analysed & reviewed energy usage to identify opportunities to reduce spend and carbon emissions through investment in green energy solutions including Biomass Boilers & Solar PV installations which were procured through third party organisations.Responsible for managing, motivating, training & developing a field based Energy Consultant covering Cumbria & Lancashire. Setting targets, undertaking one-to-one's and performance management reviews to ensure continuous improvement and achievement of KPI's. Provided structure and reporting tools to ensure accurate tracking of appointments and signed contracts.The Government's shock announcement (mid-Oct 2015) to terminate solar feed-in tariffs, discontinue all support for solar & biomass green energy solutions & revert to alternative less sustainable power generation (fossil fuel & fracking) from Dec 2015 onwards left me without work two months before Christmas, however - my experience as a small team manager is treasurable & developed my skill set immensely.Selected Achievements:- Successfully motivated, coached and supported an under-performing Energy Consultant, leading to a c400% increase in sales and productivity in only 4 months- Implemented a sales strategy which provided structure, maximised focus & improved appointment volumes and lead generation- Increased the volume of signed contracts both individually and as a whole division with a focus on arranging Energy Audits to identify additional revenue opportunities- Generated a pipeline of 53 future prospects, priced 10 and signed 6 brand new energy contracts- Presented Solar & Energy Audit Proposals worth over £100K revenue to a large, nationally known Football Club Show less

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  Williams Motor Group

  Dec 2015 - Jan 2017

  Business Development Manager

  Recently out of work due to drastic changes by the government to the formerly opportunistic sustainable energy market (namely Solar PV & Biomass Green Energy Solutions), I decided to enter the automotive industry due to my love of motor cars & my interest in & respect for the BMW brand. I quickly secured a Corporate BDM role (through former business contacts met during my university Work Placement year at GE) with the largest BMW Group in the North West - Williams Group.Responsible for corporate New Business annual target achievement for BMW & MINI vehicles at the Stockport Retail Centre. BMW 75 units, MINI 15 units.Sourced (where possible) or Factory Ordered vehicles & generated lease contracts for Businesses requiring BCH (Business Contract Hire) vehicle leases or BMW UK terms for a small fleet of 3-5+ vehicles per annum.Responsible for Key Corporate account management & development of existing BMW UK terms based contracts in my AOI including:- The Peel Group (Peel Holdings/Intu Shopping)- Stagecoach UK Ltd- EnerG Ltd- DSG Auto Contracts- MiniGears- Tilsun Vehicle GroupDelivered 92 units; (79 BMW & 13 MINI) in my first year in industry from a standing start & left with 23 sold units (20 BMW & 3 MINI) in the pipeline for delivery by financial year end 2016/17. Show less

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  Yell

  Feb 2017 - Mar 2021

  Senior Digital Marketing Account Manager & Business Development Manager

  Multi-Award winning Senior Digital Marketing Account Manager & Business Development Manager. Some Notable Achievements:- Yell Elite Club Membership from Year 1 (FY17/18)+- Runner-up National BDM Top-Performer in FY18/19 Cycle- Winner of £2000 Holiday Voucher in FY19/20 Cycle- National Top Performing BDM of Q3 in FY19/20 Cycle- Winner of largest BDM Agency referral revenue FY20/21 CycleOver 2 Years of Field Account Management throughout Cheshire, North Wales & Staffordshire & 2 further years of Business Development (New Business/Acquisition) throughout Cheshire, Staffordshire & parts of South Manchester.Consultancy & sales of:Websites, Video's & class-leading traffic/lead generation solutions utilising Google, Facebook, Bing, Apple, Amazon Alexa & Yell.com online/mobile Directory. Show less

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  Reach plc

  Mar 2021 - Apr 2022

  Key Account Director

  New business prospecting & Key Account Management throughout South & West Cheshire plus all of North Wales. Some Notable Achievements:- Top Performing KAD of Q2 FY21/22- Consistent monthly target achievements in FY21/22- Strong Quarterly Target Achievement in FY21/22- Grew Account base of 5 accounts by over 50% in revenue (CYTD vs LYTD) to March 2022- Delivered above-average AVO's for accounts & prospects alikeTransformed my territories largest account performance by successfully implementing digital solutions alongside a firm 'print-only' strategy stance (with digital investment elsewhere) upon inheriting the account.Implemented & demonstrated ROI from digital solutions leading to an annual commitment in March 2022 at £10K P/M; £120K P/A investment, plus, further print classified ads bookings revenue in addition.This was achieved by working with multiple KDMs & proving value to different departments (Print & Digital) & the SLT, plus, Managing Director. I'd inherited the long-standing account in April 2021 with firm print-only weekly bookings at c60% of current revenue contracted under my Account Direction. Show less

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  Yell

  Apr 2022 - now

  Drawing on over 19 Years' experience in Digital Marketing & over 7 years consulting & implementing solutions at Yell, including:- Cutting-edge Websites & eCommerce Stores (including competitor analysis)- Expert Video Creation, including Drone Filming ability, Voiceover & Custom Animation/Text Overlays- Google Ads Lead Generation/Traffic/Clicks via Google Search, Google Display & Google Shopping- SEO (Search Engine Optimisation) long-term/ongoing strategy implementation- Google Analytics & NEW Analytics 4 Performance, Goals, Conversion, ROAS & CPA tracking & analysis- Meta: Facebook & Instagram Social Media Campaigns (including re-targeting)- Bing: PPC Search & Display Ad Campaigns- Yell.com Directory Paid-Listings on Mobile/Desktop & Voice Services including Amazon Alexa plus Syndicated Partners of Apple (Maps, Spotlight, SIRI voice searches & more) drawing Yell.com advertiser content from profile pages to display as relevant results on their network of solutions leading back to Yell or direct customer contact ability. Show less

  • Digital Account Director

    Jul 2023 - now

  • Senior Digital Marketing Account Manager

    Apr 2022 - Jun 2023