Kinga Kenderesy

Experience

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  ADDICT Interactive

  Sept 2016 - Nov 2016

  PPC Intern

  • Continuous monitoring and optimization of pay-per-click campaignswith the support of Adwords Editor, Facebook Campaign Editor• Reporting and presentation on the success of the campaigns

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  MediaCom

  Jun 2017 - Sept 2017

  Media buying assistant

  • Support online and offline campaigns using Octopus, Gemius,Adscope, AdEdge• Reporting and presentation on the success of the campaigns

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  Office Depot Hungary

  Oct 2017 - Aug 2018

  Junior Online Manager

  • Collaboration with the acquisition to optimize customer satisfaction(eg: implementation of occasional discounts)• Improve the company's online activity after analyzing Analytics andAdwords (website, campaigns)• Pre-planning and implementation of online branding and leadgeneration campaigns (Google Ads, Facebook, Instagram,Influencers, Content Marketing, Email Marketing)• Marketing budget planning with the marketing management• Supervision of the company's marketing agency Show less

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  Mokebo GmbH

  Apr 2019 - Nov 2019

  Performance Marketing Werkstudent

  • Various tasks with Amazon Ads, for example creating campaigns, optimization with Sellics and conducting keyword research for new product's titles and descriptions• Creating dynamic pricing and marketing planning concept for new products based on their expected conversion value• Reporting on the success of campaigns

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  Ogury

  Nov 2019 - Aug 2021

  • Account Management in collaboration with Sales department, that consisted of consulting customers and their media agencies how to set up high-quality digital campaigns to reach awareness or conversion-oriented goals• Setting up and optimizing programmatic and other digital campaigns in collaboration with the Business Intelligence department in Germany and Benelux countries based on client's briefing• Organizing pre-campaign, mid-campaign and end-of-campaign meetings with clients or their media agencies in collaboration with Sales department• Constructing and presenting summaries of finished digital campaigns and consulting clients how to set up successful follow-up campaigns• Onboarding new colleagues into account management processes• Working language: both German and English Show less

  • Programmatic Client Success Manager

    May 2020 - Aug 2021

  • Client Success Trainee

    Nov 2019 - May 2020
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  Árukereső

  Sept 2021 - Jan 2024

  UX Researcher

  • Conducted end-to-end research, managing all aspects from kick-off meetings and user recruitment to synthesizing qualitative insights enriched with quantitative surveys.• Successfully organized and moderated over 100 remote usability tests, collaborating with product teams to identify usability problems and deploy valuable features.• Conducted 50+ in-depth and usability interviews with B2B partners, gaining insights into internal admin usage, marketing strategies, and business motives.• Facilitated ad-hoc workshops with product teams, presenting user behavior insights and guiding the creation of opportunity-solution trees. Moreover facilitated a multi-day workshop that defined the mission and vision for the UXR team that is used in recent day.• Suggested A/B tests based on qualitative insights and conducted on-site surveys to quantify qualitative insights, ensuring data-driven and customer-centric decision-making.• Collaborated with the UXR team members to establish a research repository that allows stakeholders to access complex insights based on various qualitative research inputs from different countries and time periods• Contributed to higher UX maturity by sharing insights on company channels and emphasizing the importance of a user-centric mindset.• Demonstrated a hands-on approach to design thinking, aligning research with the double diamond framework to explore problem spaces and develop user-centered solutions. Show less

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  CYBEX

  Mar 2024 - now

  UX Researcher