Ying MA

Ying MA

Marketing Assistant

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location of Ying MAParis, Île-de-France, France

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  • Timeline

  • About me

    Luxury Retail | Clienteling | Business Development

  • Education

    • INSEEC

      2014 - 2015
      Master 2 Business Engineering and Project Management
    • Université Sorbonne Nouvelle - Paris 3

      2013 - 2014
      Master 1 International Business Negotiation
    • Université Jean Moulin (Lyon III)

      2013 - 2013
      International Exchange
    • Zhongnan University of Economics and Law

      2009 - 2013
      Bachelor's degree French Language and Literature

      Double major in International Economics and Business at Wuhan University, one of top 10 universities in China.

  • Experience

    • Messe Frankfurt GmbH

      Jul 2015 - Dec 2015
      Marketing Assistant

      *Operational-Strategic Marketing & CRM- Participated in organizing international trade fair of textile and fashion: TEXWORLD;- Updated and enriched visitors' database; - Studied direct competitors in the market and explore new opportunities; - Prospected potential visitors and professional buyers by cold calling and emailing;- Managed customer relationships via SalesLogix software.

    • Bally

      Feb 2016 - Jun 2016
      Fashion Advisor

      *Luxury Retail & Customer Service- Listened to customers' needs, guided them to make the best choice; -Participated in the organization of points for VIP customers; - Created and kept up customer loyalty by providing privileged customer services (before, during, and after-sales); - Developed product knowledge by learning the merchandise features, advantages, and benefits.

    • Parmigiani Fleurier SA

      Jul 2016 - Apr 2020

      Business Development & Operational Marketing- Planned and organized activities regularly for Vip customers: networking cocktails at the Parmigiani Fleurier flagship store and in luxury hotels;- Participated in Sino-French networking events in order to enrich business network; - Built and maintained long-term relationships with potential customers and business partners, explore new opportunities, and developed new partners; *Luxury Retail- Received Asian Vip clients at the flagship store; provided personalized and qualified services in order to achieve sales and gain customers' loyalty; - Ensured visibility and boosted brand recognition by communicating on Chinese social media: Weibo, Wechat, Xbiao.com ;- Worked closely with Swiss HQ and international branches to ensure daily activities at the French branch office: orders, deliveries, after-sales service.

      • Asian Account Manager Retail

        Mar 2018 - Apr 2020
      • Business/Client Developer Luxury Horology

        Jul 2016 - Feb 2018
    • Dubail

      May 2020 - Dec 2021
      Sales Specialist Luxury Horology & Jewellery

      - Management of an international client portfolio; - Excellent presentation of fine watchmaking: Vacheron Constantin, A Lange & Söhne, Jaeger- LeCoultre, Chopard, Piaget, Cartier, Rolex, etc.- Personalized service & sales administration (follow up of sales, deliveries and after sales service)- Network development: build and maintain a long-term relationship with partners, influencers, etc.

    • Jelenew

      Jan 2022 - Jun 2022
      PR Manager Project amfAR Gala Cannes 2022 & Jelenew

      - Coordination between the amfAR Foundation and the sponsor Jelenew ; follow-up of the sponsorship activities on site- Organization of the shooting and filming around the Stéphane Rolland & Jelenew collaboration

    • Hermès

      Oct 2022 - now
      Sales Specialist Luxury Horology & Jewellery
  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Nov 2021
    • Google Analytics for Beginners

      Google Analytics Academy
      Sept 2021
      View certificate certificate