
Ying MA
Marketing Assistant

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About me
Luxury Retail | Clienteling | Business Development
Education

INSEEC
2014 - 2015Master 2 Business Engineering and Project Management
Université Sorbonne Nouvelle - Paris 3
2013 - 2014Master 1 International Business Negotiation.webp)
Université Jean Moulin (Lyon III)
2013 - 2013International Exchange
Zhongnan University of Economics and Law
2009 - 2013Bachelor's degree French Language and LiteratureDouble major in International Economics and Business at Wuhan University, one of top 10 universities in China.
Experience

Messe Frankfurt GmbH
Jul 2015 - Dec 2015Marketing Assistant*Operational-Strategic Marketing & CRM- Participated in organizing international trade fair of textile and fashion: TEXWORLD;- Updated and enriched visitors' database; - Studied direct competitors in the market and explore new opportunities; - Prospected potential visitors and professional buyers by cold calling and emailing;- Managed customer relationships via SalesLogix software.

Bally
Feb 2016 - Jun 2016Fashion Advisor*Luxury Retail & Customer Service- Listened to customers' needs, guided them to make the best choice; -Participated in the organization of points for VIP customers; - Created and kept up customer loyalty by providing privileged customer services (before, during, and after-sales); - Developed product knowledge by learning the merchandise features, advantages, and benefits.

Parmigiani Fleurier SA
Jul 2016 - Apr 2020Business Development & Operational Marketing- Planned and organized activities regularly for Vip customers: networking cocktails at the Parmigiani Fleurier flagship store and in luxury hotels;- Participated in Sino-French networking events in order to enrich business network; - Built and maintained long-term relationships with potential customers and business partners, explore new opportunities, and developed new partners; *Luxury Retail- Received Asian Vip clients at the flagship store; provided personalized and qualified services in order to achieve sales and gain customers' loyalty; - Ensured visibility and boosted brand recognition by communicating on Chinese social media: Weibo, Wechat, Xbiao.com ;- Worked closely with Swiss HQ and international branches to ensure daily activities at the French branch office: orders, deliveries, after-sales service.
Asian Account Manager Retail
Mar 2018 - Apr 2020Business/Client Developer Luxury Horology
Jul 2016 - Feb 2018

Dubail
May 2020 - Dec 2021Sales Specialist Luxury Horology & Jewellery- Management of an international client portfolio; - Excellent presentation of fine watchmaking: Vacheron Constantin, A Lange & Söhne, Jaeger- LeCoultre, Chopard, Piaget, Cartier, Rolex, etc.- Personalized service & sales administration (follow up of sales, deliveries and after sales service)- Network development: build and maintain a long-term relationship with partners, influencers, etc.

Jelenew
Jan 2022 - Jun 2022PR Manager Project amfAR Gala Cannes 2022 & Jelenew- Coordination between the amfAR Foundation and the sponsor Jelenew ; follow-up of the sponsorship activities on site- Organization of the shooting and filming around the Stéphane Rolland & Jelenew collaboration

Hermès
Oct 2022 - nowSales Specialist Luxury Horology & Jewellery
Licenses & Certifications

The Fundamentals of Digital Marketing
Google Digital GarageNov 2021- View certificate

Google Analytics for Beginners
Google Analytics AcademySept 2021
Languages
- chChinese
- enEnglish
- frFrench
- itItalien
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